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"Oops!... I Did It Again" is a pop song recorded by American singer Britney Spears from her second studio album of the same name. It was released on April 11, 2000, by Jive Records as the lead single from the album, and her sixth single overall. It was written and produced by Max Martin and Rami Yacoub. Its bridge features spoken dialogue which references the 1997 film Titanic.
A 22-second sample of "Oops!... I Did It Again" by Spears, in which she sings about playing with her lover's emotions and claims "I'm not that innocent".
"Oops!... I Did It Again" lasts for 3 minutes and 31 seconds.[5] It is composed in the key of C♯ minor and is set in time signature of common time, with a moderate tempo of 95 beats per minute. The song has a basic sequence of C♯m–A-G♯ as its chord progression, an example of a folia, and features a vocal range spanning from C♯3 to C♯5.[6]
The lyrics to the track discuss a woman who toys with her lover's emotions; the lover mistakes Spears' flirtatiousness for something more, and considers her a serious romantic interest.[7] During its bridge, Spears delivers a spoken-word dialogue that references the blockbuster film Titanic (1997).
Upon its release, "Oops!... I Did It Again" received generally favorable reviews from music critics. Lennat Mak of the Asian division of MTV complimented the song as "a perfect 10 on the "wow" scale, with the wacky "Jack-Rose" dialogue", referencing the Titanic spoken lyrics.[8] Some however, were not as positive; writing for Entertainment Weekly, David Browne called it "ludicrously derivative" of Spears' debut single "...Baby One More Time", and commented that it "amounts to nothing so much as a jailbaitmanifesto".[9]
A reviewer from NME compared the structure of the recording to '80s-style riffs of Michael Jackson and further described the track as a "harder, carbon copy" of "...Baby One More Time" that is "easily as good as her breakthrough single".[10]Robert Christgau recognized "Oops!... I Did It Again" and Spears' rendition of "(I Can't Get No) Satisfaction" as his "choice cuts" from the parent album,[11] Writing for Rolling Stone, Rob Sheffield compared the track musically to Barbra Streisand's "Woman in Love" and lyrically to The Smiths' "I Started Something I Couldn't Finish", and complimented it for being "terrific" and displaying "a violently ambivalent sexual confusion her audience can relate to".[12] Andy Battaglia of Salon described the track as a "sweetly sadistic companion piece to the masochism lite lurking beneath her debut '...Baby One More Time'".[13]
In the United States, "Oops!... I Did It Again" peaked at number nine on the Billboard Hot 100.[18] It additionally peaked at numbers one and 27 on the BillboardMainstream Top 40 and Adult Top 40 component charts.[18] In Canada, the track topped the RPM 100 Hit Tracks chart for six weeks.[19] It topped the singles charts in both Australia and New Zealand,[20] and was certified platinum in the former country for reaching sales of 70,000 copies.[21]
"Oops!... I Did It Again" enjoyed success throughout Europe, and peaked atop the Eurochart Hot 100.[22] It also peaked at number one on the UK Singles Chart selling 124,000 copies in its first week, becoming Spears' third UK number one,[23] and was certified platinum for exceeding sales of 600,000 copies.[24] The single also peaked at number one on The Official UK Airplay Chart.[25] As of August 2022, the song has sold 931,000 copies in the country.[26] The song reached number two in Austria,[20] where it was additionally recognized with platinum certification for sales of 15,000 units.[27] It respectively peaked at numbers one and three on the Wallonia and Flanders charts in Belgium, and also respectively reached numbers one and two in Denmark and Finland.[20]
"Oops!... I Did It Again" reached number four in France, and number two in both Germany and Ireland.[20] In Germany, the single additionally received a gold certification, signifying sales of 250,000 units.[28] It additionally topped singles charts in Italy, the Netherlands, Norway, Spain, Sweden, and Switzerland.[20] The song was awarded gold certifications in the Netherlands and Switzerland, respectively marking sales of 40,000 and 15,000 copies,[29][30] and attained platinum certification in Sweden for reaching sales of 20,000 units.[31] As of May 2020, the single has generated over 240 million streams in the US.[32]
Spears dances, wearing a red catsuit that covers her whole body. She is surrounded by backup dancers in shiny silver futuristic outfits during the music video.
An accompanying music video for "Oops!... I Did It Again" was directed by Nigel Dick and was filmed from March 17–18, 2000 in Universal City, California. It was choreographed by Tina Landon. During its production, Spears was reportedly struck in the head by a falling camera and began bleeding.[33] According to Dick, she was actually struck by the camera's matte box, which fell off the front of the lens.[34] Spears' mother Lynne (who was present) suggested that she might have suffered from a concussion, though she received four stitches and continued work after resting for four hours.[33] Spears created the concept for the clip, commenting that "[she wanted] to be on Mars, dancing on Mars" and "[wanted] to be in a red jumpsuit".[35] The final product premiered on April 10, 2000, on an episode of MTV's Making the Video.[33]
The music video begins with a brief scene of an astronaut on Mars uncovering a stone slate featuring the cover of the album Oops!... I Did It Again. A scientist back on Earth sees it through a video transmitter and says, "Cute. What is it?" As the astronaut replies, "Oh, it's cute all right. It couldn't be...", the ground begins to shake as a large stage rises from the ground. Spears, with long, straight hair, then descends from a platform onto a stage in a red catsuit as the track begins to play. As she continues to sing and dance, she suspends the astronaut mid-air above her. Interspersed throughout the video are scenes of Spears wearing a midriff-baring white top and skirt, lying barefoot on a white web pad with backup dancers on the ground around her. During its bridge, Spears does a flip in the air to where the astronaut is and appears in a white jacket, short black leather skirt, and leather boots. As a symbol of his love for her, the astronaut gifts Spears with the Heart of the Ocean, the blue diamond from the blockbuster film Titanic. She questions that she "thought the old lady [Rose] dropped it into the ocean in the end", to which he responds, "Well, baby, I went down and got it for you". Spears comments "Aww, you shouldn't have" and walks away, the astronaut shrugs and leaves (this spoken interlude is also heard on the record). The video concludes as Spears and her performers continue to dance.[36]
At the 2000 MTV Video Music Awards, the music video for "Oops!... I Did It Again" was nominated for the Best Female Video, Best Dance Video, the Best Pop Video, and the Viewer's Choice.[37] However, she lost in each of the four categories.[38]
Spears (left) and her dancers during The Onyx Hotel Tour, 2004
The first performance of "Oops!... I Did It Again" was on March 8, 2000, during the Crazy 2k Tour in Pensacola, Florida. In May 2000, Spears performed "Oops!... I Did It Again" during several television performances, including All That, The Rosie O'Donnell Show, Saturday Night Live, The Tonight Show with Jay Leno, Total Request Live, and the two-hour concert special Britney Live.[39] The following month, she appeared in an additional television special, titled Britney Spears in Hawaii.[40] In collaboration with McDonald's, Spears and NSYNC filmed a commercial for the fast-food chain, where they lip-synced to "Oops!... I Did It Again" and "Bye Bye Bye", respectively.[41]
On September 7, Spears performed "Oops!... I Did It Again" and her rendition of "(I Can't Get No) Satisfaction" by The Rolling Stones at the 2000 MTV Video Music Awards, where she notably tore off her black suit to unveil a more provocative, flesh-colored two-piece.[42]Entertainment Weekly included the performance on its end-of-the-decade "best-of" list, describing "the pre-breakdown pop tart, then just 19 years old, writhing and shaking her moneymaker in nude-colored rhinestone spandex" to be "pure kitsch bliss".[43]
Spears has performed "Oops!... I Did It Again" on three of her eight concert tours. She premiered the song on the Crazy 2k Tour and later included the track as the encore to her Oops!... I Did It Again Tour in 2000, where it was performed with special effects involving fire and an extended dance break.[44] In 2001, it was featured as the opening to her Dream Within a Dream Tour.[45] In 2004, Spears sang "Oops!... I Did It Again" during The Onyx Hotel Tour, held in support of her fourth studio album In the Zone. The track was reworked with "...Baby One More Time" as a jazz-style performance.[46]
Cover versions of the song appear on the video games Dance Dance Revolution Extreme 2 (2005),[58]Karaoke Revolution Volume 3 (2004),[59] and Just Dance 4 (2012),[60] while Spears' original version is included on Singstar as DLC and her own video game Britney's Dance Beat.[61] In 2005, the comedy website Super Master Piece released a parody version of "Oops!... I Did It Again" titled "Oops I Did It Again!: The Original", which they jokingly labeled as the original recording by Louis Armstrong in April 1932 in Chicago, Illinois; their version was actually recorded by Shek Baker.[62] The track has also been parodied under the title "Oops! I Farted Again" by producer Bob Rivers.[63]
In 2013, the song appeared as a lip sync song on the fourth episode of the 5th season of RuPaul's Drag Race ("Black Swan: Why It Gotta Be Black?"), where contestants Honey Mahogany and Vivienne Pinay had to perform it to stay in the competition; notoriously, the episode marked the show's first ever double elimination as RuPaul declared neither queen "showed me the fire it takes to stay".[64] That same year, it was reported that "Oops!... I Did It Again" and "...Baby One More Time" has been used by the British Navy to scare off pirates near Somalia.[65] "Oops!... I Did It Again" is referenced in the lyrics of Peeping Tom's 2006 single "Mojo" and Fall Out Boy's 2017 single "Young and Menace".[66]
Anne Marie referenced the song on the chorus of her single "2002". Miley Cyrus' "Mother's Daughter" music video pays homage to the red latex suit Spears wore in the "Oops!... I Did It Again" music video.
In 2015, Postmodern Jukebox covered the song in the jazz style of Marilyn Monroe for their album Swipe Right for Vintage, with Haley Reinhart singing lead.[67] Its music video has amassed more than 36 million views on YouTube as of September 2023.[68]
In the Tesco's British and Irish Christmas adverts for 2020, it uses the song as part of its "No Naughty List" campaign.[69][70]
* Sales figures based on certification alone. ^ Shipments figures based on certification alone. ‡ Sales+streaming figures based on certification alone.
^Thom Grier; Jeff Jensen; Tina Jordan; Margaret Lyons; Adam Markovitz; Chris Nasawaty; Whitney Pastorek; Lynette Rice; Josh Rottenberg; Missy Schwartz; Michael Slezak; Dan Snierson; Tim Stack; Kate Stroup; Ken Tucker; Adam Vary; Simon Vozick-Levinson; Kate Ward (December 11, 2009). "The 100 Greatest Movies, TV Shows, Albums, Books, Characters, Scenes, Episodes, Songs, Dresses, Music Videos, and Trends that Entertained Us Over the Past 10 Years". Entertainment Weekly. No. 1079/1080. pp. 74–84.
^Erin Strecker (September 21, 2012). "'Glee' recap: Gimme More". Entertainment Weekly. Archived from the original on October 7, 2013. Retrieved April 12, 2022.
^"HR Top 20 Lista". Croatian Radiotelevision. Archived from the original on June 10, 2000. Retrieved March 7, 2021. A frowning face indicates that a single descended the chart, which means the song was at number one the previous week.
^ ab"Los sencillos más vendidos". El Siglo de Torreón (in Spanish). August 14, 2000. Archived from the original on October 2, 2022. Retrieved August 1, 2025.
^"Eurochart Hot 100 Singles". Music & Media. Vol. 17, no. 20. May 13, 2000. p. 11.
^"charts music". The Straits Times. June 22, 2000. p. 17. Retrieved November 14, 2023. (As compiled by SPVA from sales figures from record companies, retailers and radio station charts) Week ending June 16, 1. Oops! I Did It Again - Britney Spears
^"European Hot 100 Singles 2000"(PDF). Music & Media. December 23, 2000. p. 9. Archived(PDF) from the original on October 25, 2020. Retrieved November 16, 2019.
