José Rojo Martín (born 23 March 1968), known as Pacheta, is a Spanish former professional footballer who played as a midfielder, currently manager of Segunda División club Granada.

He amassed La Liga totals of 183 matches and 15 goals over seven seasons, representing in the competition Espanyol and Numancia. He added 112 games and 17 goals in the Segunda División.

In 2009, Pacheta became a manager, leading Numancia, Huesca, Valladolid and Villarreal in the top flight while also having brief spells in Poland and Thailand.

Born in Salas de los Infantes, Province of Burgos, Castile and León, Pacheta inherited his nickname as a family tradition of unknown origin. He made his debut as a senior with local Racing Lermeño in 1987 while also working as a carpenter. Two years later, he moved to Numancia of Segunda División B.

After failing to appear in La Liga with Real Burgos during the 1990–91 season (he only appeared for the farm team Atlético Burgalés in the Tercera División), Pacheta signed for third-tier side Marbella, being promoted in his debut campaign. On 6 September 1992, he played his first match as a professional, starting in a 1–1 Segunda División home draw against Castellón.

In June 1994, following a short spell at Mérida, Pacheta joined top-division Espanyol. His maiden appearance in the competition took place on 17 September, when he came on as a second-half substitute in the 0–0 home draw with Barcelona. He scored his first goal on 16 April of the following year, in a 3–1 victory over Athletic Bilbao also at the Sarrià Stadium.

Pacheta signed with Numancia of the same league in summer 1999, after 134 competitive appearances for the Catalans. He retired in 2004 at the age of 36, joining the former club's staff shortly after.

In June 2007, Pacheta was appointed Numancia's director of football, switching to manager on 17 February 2009 as a replacement for the fired Sergije Krešić. He remained in charge for 15 matches, as the Soria team were eventually relegated from the top flight.