Pakistani popular music or shortly Pak-pop music refers to popular music forms in Pakistan. Pakistani pop is a mixture of traditional Pakistani classical music and western influences of jazz, rock and roll, hip hop and disco sung in various languages of Pakistan, including Urdu. The popularity of music is based on the individual sales of a single, viewership of its music video or the singer's album chart positions. Apart from within Pakistan, Pakistani pop music has also achieved an influential following and popularity in neighboring countries and is listened by members of the Pakistani diaspora, especially in the Middle East, Europe and North America.

Pakistani pop music is attributed to have given birth to the genre in the South Asian region with Ahmed Rushdi's song "Ko Ko Korina" in 1966. Pakistani pop is thus closely related to Indian pop music, as well as Bollywood music and Bangladeshi rock. Subgenres of Pakistani pop music include Qawwali (a form of Sufi music), Pakistani rock (including Sufi rock), Pakistani hip hop, and disco (related to Bollywood disco).

Veterans like Runa Laila and Alamgir started the pop industry in Pakistan while the fifteen-years old pop sensation Nazia with her brother Zohaib Hassan ushered the birth of pop music all over South Asia tailing on the success of her British endeavours. Other popular Pakistani pop artists that followed include Abrar-ul-Haq, Fakhre Alam, Strings, Aamir Zaki, Awaz, Aamir Saleem, Haroon, Faakhir Mehmood, and Hadiqa Kiyani. The Qawwali singer Nusrat Fateh Ali Khan was also a prominent influence on Pakistani pop music.

From Rushdi's pop hits to songs sung by the Hassan siblings, to bands including Junoon, Vital Signs, Jal and Strings, the Pakistani pop industry has steadily spread throughout South Asia and today is the most popular genre in Pakistan and the neighbouring South Asian countries. Songs sung by Pakistani pop artists are a regular feature on soundtracks of most of the Bollywood movies.

The genre has always been accepted in the mainstream youth culture but hindrances came in the form of changing governments, cultural conservatism, foreign influences and a stiff competition from neighbouring countries. Still, pop music thrived and survived with a steady growth. It was not until recent times that Pakistani pop music was to be admired throughout South Asia and the rest of the world.

After the independence of Pakistan in 1947, the most popular form of entertainment in the newly created Pakistan was the medium of film. Cinemas sprouted up in various corners of the nation, especially in Lahore, Karachi and Dacca in East Pakistan and playback singing became popular. People that tended to move into the genre had to be trained in classical music, usually trained by ustads who mastered its various forms and styles. In 1966, a talented young playback singer Ahmed Rushdi (now considered as one of the greatest singers of South Asia) sang the first South Asian pop song "Ko-Ko-Korina" for the film Armaan. Composed by Sohail Rana, the song was a blend of 60s bubblegum pop, rock and roll twist music and Pakistani film music. This genre would later be termed as ‘filmi pop’. Paired with Runa Laila, the singer is considered the pioneering father of pop music, mostly hip hop and disco, in South Asia.

Following Rushdi's success, Christian bands specialising in jazz started performing at various night clubs and hotel lobbies in Karachi, Hyderabad and Lahore. They would usually sing either famous American jazz hits or cover Rushdi's songs. Rushdi sang playback hits along with Laila until the Bangladesh Liberation War when East Pakistan was declared an independent state. Laila, being a Bengali, decided to leave for the new-found Bangladesh.

The 1980s saw a nose-dive in the progress of cinema in Pakistan as the nation was left in a state of turmoil over the changes in the government administration. The number of cinemas decreased rapidly and people preferred watching television over going to a cinema.