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Perrier
Perrier (/ˈpɛrieɪ/ PERR-ee-ay, also US: /ˌpɛriˈeɪ/ -AY; French: [pɛʁje]) is a French brand of bottled water marketed as coming from its source in Vergèze, located in the Gard department. Perrier was part of the Perrier Vittel Group SA, which became Nestlé Waters France after the acquisition of the company by Nestlé in 1992.
The spring from which Perrier water is sourced is naturally carbonated, but the water and natural carbon dioxide gas are obtained independently. The water is then purified, and during bottling, the carbon dioxide gas is re-added so that the level of carbonation in bottled Perrier matches that of the Vergèze spring.
In 1990, Perrier removed the "naturally sparkling" claim from its bottles under pressure from the United States Food and Drug Administration (FDA).
Since at least 2019, Perrier water is no longer "reinforced with gas from the source" but "with the addition of carbon dioxide". According to the company, this change allows it to considerably reduce its total water consumption and reduce its ecological impact.
In 2024, it was revealed by Radio France and Le Monde that Perrier water, as well as a third of French mineral water brands, was no longer meeting the standards for mineral water due to undergoing prohibited purification techniques.
The spring in Southern France from which Perrier is drawn was originally known as Les Bouillens (The Bubbles). It had been used as a spa since Roman times. According to the company, Hannibal and his army, having passed through Spain en route to his intended conquest of Rome during 218 BC, decided to rest for a while at Les Bouillens, from which the men took water for refreshment.
Perrier was first introduced to Britain during 1863. Local doctor Louis Perrier bought the spring in 1898 and operated a commercial spa there; he also bottled the water for sale. He later sold the spring to St John Harmsworth, a wealthy British visitor. Harmsworth was the younger brother of the newspaper magnates Lord Northcliffe and Lord Rothermere. He had come to France to learn the language. Dr. Perrier showed him the spring, and he decided to buy it. He sold his share of the family newspapers to raise the money. Harmsworth closed the spa, as spas were becoming unfashionable. He renamed the spring Source Perrier and started bottling the water in distinctive green bottles.
Harmsworth marketed the product in Britain at a time when Frenchness was seen as chic and aspirational to the middle classes. It was advertised as the Champagne of mineral water. Advertising in newspapers like the Daily Mail established the brand. For a time, 95% of sales were in Britain and the US.
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Perrier
Perrier (/ˈpɛrieɪ/ PERR-ee-ay, also US: /ˌpɛriˈeɪ/ -AY; French: [pɛʁje]) is a French brand of bottled water marketed as coming from its source in Vergèze, located in the Gard department. Perrier was part of the Perrier Vittel Group SA, which became Nestlé Waters France after the acquisition of the company by Nestlé in 1992.
The spring from which Perrier water is sourced is naturally carbonated, but the water and natural carbon dioxide gas are obtained independently. The water is then purified, and during bottling, the carbon dioxide gas is re-added so that the level of carbonation in bottled Perrier matches that of the Vergèze spring.
In 1990, Perrier removed the "naturally sparkling" claim from its bottles under pressure from the United States Food and Drug Administration (FDA).
Since at least 2019, Perrier water is no longer "reinforced with gas from the source" but "with the addition of carbon dioxide". According to the company, this change allows it to considerably reduce its total water consumption and reduce its ecological impact.
In 2024, it was revealed by Radio France and Le Monde that Perrier water, as well as a third of French mineral water brands, was no longer meeting the standards for mineral water due to undergoing prohibited purification techniques.
The spring in Southern France from which Perrier is drawn was originally known as Les Bouillens (The Bubbles). It had been used as a spa since Roman times. According to the company, Hannibal and his army, having passed through Spain en route to his intended conquest of Rome during 218 BC, decided to rest for a while at Les Bouillens, from which the men took water for refreshment.
Perrier was first introduced to Britain during 1863. Local doctor Louis Perrier bought the spring in 1898 and operated a commercial spa there; he also bottled the water for sale. He later sold the spring to St John Harmsworth, a wealthy British visitor. Harmsworth was the younger brother of the newspaper magnates Lord Northcliffe and Lord Rothermere. He had come to France to learn the language. Dr. Perrier showed him the spring, and he decided to buy it. He sold his share of the family newspapers to raise the money. Harmsworth closed the spa, as spas were becoming unfashionable. He renamed the spring Source Perrier and started bottling the water in distinctive green bottles.
Harmsworth marketed the product in Britain at a time when Frenchness was seen as chic and aspirational to the middle classes. It was advertised as the Champagne of mineral water. Advertising in newspapers like the Daily Mail established the brand. For a time, 95% of sales were in Britain and the US.