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Pete Rozelle
Alvin Ray "Pete" Rozelle (/roʊˈzɛl/; March 1, 1926 – December 6, 1996) was an American professional football executive. Rozelle served as the commissioner of the National Football League (NFL) for nearly thirty years, from January 1960 until his retirement in November 1989. He became the youngest commissioner in NFL history at the age of just 33. He is credited with making the NFL into one of the most successful sports leagues in the world.
During his tenure, Rozelle saw the NFL grow from 12 teams to 28, oversaw the creation of large television-rights deals and the creation of Monday Night Football in 1970, oversaw the 1970 AFL–NFL merger and the creation of the Super Bowl, and helped the NFL move from a twelve-game schedule to a sixteen-game schedule. By the time of his retirement, many people considered him the most powerful commissioner in sports. He was inducted into the Pro Football Hall of Fame in 1985.
Born in South Gate, California, Rozelle grew up in neighboring Lynwood during the Great Depression. He graduated from Compton High School in 1944, with Duke Snider, lettering in tennis and basketball. He was drafted into the U.S. Navy in 1944 and served 18 months in the Pacific on an oil tanker.
Rozelle entered Compton Community College in 1946. While there he worked as the student athletic news director and also worked part-time for the Los Angeles Rams as a public relations assistant. Pete Newell, head coach for the University of San Francisco Dons basketball team, came to Compton in 1948 for a recruiting visit. Impressed by Rozelle, Newell helped arrange for him to get a full scholarship to work in a similar capacity at USF.
Rozelle enrolled at USF that year and worked as a student publicist for the USF Dons athletic department. In addition to promoting the school's football team he was able to draw national attention to the Dons' 1949 National Invitation Tournament (NIT) championship basketball team. After graduating from USF in 1950 he was hired by the school as the full-time athletic news director.
In 1952, he re-joined the Rams as a PR specialist. Leaving after three years, he held a series of public relations jobs in southern California, including marketing the 1956 Olympics in Melbourne, Australia for a Los Angeles-based company. In 1957, he returned to the Rams, a disorganized, unprofitable team, lost in the growing L.A. market, as their general manager. In spite of continued struggles on the field, including a league-worst 2–10 record in 1959, he turned them into a business success in just three years.
After Bert Bell's death in October 1959, the 33-year-old Rozelle was the surprise choice for his replacement as NFL commissioner. According to Howard Cosell in his 1985 book I Never Played the Game, the owners took 23 ballots before settling on Rozelle as NFL Commissioner at a January 26, 1960, meeting.
When he took office following the 1959 season, there were twelve teams in the NFL playing a twelve-game schedule to frequently half-empty stadiums, and only a few teams had television contracts. The NFL in 1960 was following a business model that had evolved from the 1930s. One of Rozelle's early accomplishments was helping the league adopt profit-sharing of gate and television revenues. The revenue-sharing was a major factor in stabilizing the NFL and guaranteeing the success of its small-market teams. Another important contribution was Rozelle's success in negotiating large television contracts to broadcast every NFL game played each season. In doing so, he deftly played one television network against the other. In early 1962, Rozelle was re-elected to a five-year contract to remain as commissioner, with a salary continuing at $50,000 per year. Less than five months later, he was granted a $10,000 bonus (for 1961) and his annual salary was increased by $10,000 to $60,000.
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Pete Rozelle
Alvin Ray "Pete" Rozelle (/roʊˈzɛl/; March 1, 1926 – December 6, 1996) was an American professional football executive. Rozelle served as the commissioner of the National Football League (NFL) for nearly thirty years, from January 1960 until his retirement in November 1989. He became the youngest commissioner in NFL history at the age of just 33. He is credited with making the NFL into one of the most successful sports leagues in the world.
During his tenure, Rozelle saw the NFL grow from 12 teams to 28, oversaw the creation of large television-rights deals and the creation of Monday Night Football in 1970, oversaw the 1970 AFL–NFL merger and the creation of the Super Bowl, and helped the NFL move from a twelve-game schedule to a sixteen-game schedule. By the time of his retirement, many people considered him the most powerful commissioner in sports. He was inducted into the Pro Football Hall of Fame in 1985.
Born in South Gate, California, Rozelle grew up in neighboring Lynwood during the Great Depression. He graduated from Compton High School in 1944, with Duke Snider, lettering in tennis and basketball. He was drafted into the U.S. Navy in 1944 and served 18 months in the Pacific on an oil tanker.
Rozelle entered Compton Community College in 1946. While there he worked as the student athletic news director and also worked part-time for the Los Angeles Rams as a public relations assistant. Pete Newell, head coach for the University of San Francisco Dons basketball team, came to Compton in 1948 for a recruiting visit. Impressed by Rozelle, Newell helped arrange for him to get a full scholarship to work in a similar capacity at USF.
Rozelle enrolled at USF that year and worked as a student publicist for the USF Dons athletic department. In addition to promoting the school's football team he was able to draw national attention to the Dons' 1949 National Invitation Tournament (NIT) championship basketball team. After graduating from USF in 1950 he was hired by the school as the full-time athletic news director.
In 1952, he re-joined the Rams as a PR specialist. Leaving after three years, he held a series of public relations jobs in southern California, including marketing the 1956 Olympics in Melbourne, Australia for a Los Angeles-based company. In 1957, he returned to the Rams, a disorganized, unprofitable team, lost in the growing L.A. market, as their general manager. In spite of continued struggles on the field, including a league-worst 2–10 record in 1959, he turned them into a business success in just three years.
After Bert Bell's death in October 1959, the 33-year-old Rozelle was the surprise choice for his replacement as NFL commissioner. According to Howard Cosell in his 1985 book I Never Played the Game, the owners took 23 ballots before settling on Rozelle as NFL Commissioner at a January 26, 1960, meeting.
When he took office following the 1959 season, there were twelve teams in the NFL playing a twelve-game schedule to frequently half-empty stadiums, and only a few teams had television contracts. The NFL in 1960 was following a business model that had evolved from the 1930s. One of Rozelle's early accomplishments was helping the league adopt profit-sharing of gate and television revenues. The revenue-sharing was a major factor in stabilizing the NFL and guaranteeing the success of its small-market teams. Another important contribution was Rozelle's success in negotiating large television contracts to broadcast every NFL game played each season. In doing so, he deftly played one television network against the other. In early 1962, Rozelle was re-elected to a five-year contract to remain as commissioner, with a salary continuing at $50,000 per year. Less than five months later, he was granted a $10,000 bonus (for 1961) and his annual salary was increased by $10,000 to $60,000.
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