Pilipinas Win Na Win
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Pilipinas Win Na Win

Pilipinas Win Na Win! (transl. Philippines, totally winning!) is a Philippine television variety show broadcast by ABS-CBN. Originally hosted by Kris Aquino, Robin Padilla, Pokwang, Valerie Concepcion and Mariel Rodriguez, it aired on the network's PrimeTanghali line up from July 31 to December 31, 2010, replacing the 2010 third and final iteration of Wowowee without Willie Revillame and replaced by It's Showtime and then Happy Yipee Yehey! on its timeslot. Pokwang, Concepcion, Rico J. Puno, Rey Valera, Marco Sison, Nonoy Zuñiga and K Brosas served as the final hosts.

Pilipinas Win Na Win premiered on July 31, 2010, as a response of ABS-CBN to Willie Revillame's indefinite leave from Wowowee stemming from the controversial row between him and Jobert Sucaldito that flared up on May 4 that same year, wherein Revillame chastised the then-DZMM radio host about his newspaper columns that criticize the show's auditioning of contestants with below-average grades.

Promotions before the program's premiere revealed Robin Padilla and Kris Aquino as the main hosts while Wowowee's Mariel Rodriguez, Pokwang and Valerie Concepcion would reprise their role as co-hosts. Prior to settling with its current name, the show's draft title was Pilipinas For The Win. Most of the new show's behind-the-scenes staff and dancers were also carried over from its displaced predecessor.

A week after the premiere, Padilla left the show, citing an indefinite leave due to Ramadan, but did not plan to come back. Mariel Rodriguez also followed suit. To stem up the early setback, celebrity guest co-hosts were invited, including comedians Jason Gainza, Pooh, and Chokoleit.

By August 9, 2010, some of "Pilipinas Win na Win"'s staff (led by business head Jay Montelibano) and backup dancers also left the show to join Willie Revillame's new production company, Wil Productions Inc, after the former Wowowee host declared in a press conference held on the same day that he had unilaterally ended his contract with ABS-CBN. This would accelerate a plague of low ratings since launch, and by mid-September, ABS-CBN asked Kris Aquino to leave the show.

Aquino quietly left Pilipinas Win na Win without any goodbyes on September 30, 2010. Two days later, ABS-CBN officially announced four new hosts and two new co-hosts. The four hosts tagged as the "hitmakers" were Rico J. Puno, Rey Valera, Marco Sison, and Nonoy Zuniga while the two new co-hosts were Janelle Jamer - one of the three original co-hosts of Wowowee, and a newcomer: Gazelle "Speedy Gee" Canlas of Music Uplate Live. The six new hosts started their roles on October 4, 2010. On October 9, 2010, the "hitmaker" hosts celebrated their first week hosting the show thru an elaborate performance where the hosts sung a mashup of Justin Bieber's "Baby", and their most popular OPM song. Co-hosts Pokwang, Valerie Concepcion, Janelle Jamer, and "Speedy Gee" gave them a certificate to congratulate their first week on the show. On November 6, 2010, the "hitmakers" celebrated their first month hosting the show.[citation needed] By November, Jamer and Canlas were both let go and replaced by comedienne-singer K Brosas.

In spite of the series of revamps, the program was met by a continuous stream of dismal ratings and alternating time slots. From a 12:00 pm schedule and running time of two and a half hours upon its launch, the show was moved to 12:45 pm and a reduced 1 hour and 45 minutes by September. It was further reduced to an hour and 15 minutes by mid-October and by November, the program had been slashed to just running an hour long at a 1:30 pm start time.

On December 20, 2010, Rico J. Puno formally announced during the show that it would air its final episode on New Year's Eve at the end of 2010 in December 31 due to its low ratings. Prior to the confirmation, rumors of the impending decision spread around entertainment websites resulting from interviews of showbiz reporters with fellow co-host Valerie Concepcion.

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