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Pizza-La
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Pizza-La
Pizza-La (ピザーラ, Pizāra) is a Japanese pizza delivery chain. It is the second largest pizza chain in Japan, after Domino's Pizza. The company has its headquarters in the Zenkaren Building (全菓連ビル, Zenkaren Biru) in Minami Aoyama, Minato, Tokyo. The name of the company was created by combining the words "pizza" and "Godzilla".
The company's slogan is "All the taste and toppings you want on a pizza, straight from our oven to your door!" Their mascot is Pizza-La-kun.
Hidenori Asano, the chairman of Four Seeds Inc. (Pizza-La's parent company), was inspired to create the chain after viewing E.T. the Extra-Terrestrial in which Domino's Pizza featured. Asano had previously planned to start an offshoot of Domino's Pizza itself as a directly managed store, rather than one managed by a franchise. However, Domino's had already applied for franchising rights in Japan in 1985 and had already started business. Asano then decided to establish his own chain, and in April 1987 the first Pizza-La store opened in the Mejiro district of Toshima, Tokyo. Its expansion into the national market began in December 1989 starting with the store in the Tsuchizaki district of Akita, Akita. Commercials for Pizza-La began in 1991 using the slogan "ピザーラお届け!!" ("Pizza-La Delivery!!") incorporating a variety of actors.
By 2012, Pizza-La had opened 552 stores in Japan; by 2015, the chain had expanded into all prefectures excluding Aomori, Fukui, Tottori, Shimane, Kagawa, Ehime, Kochi, Saga and Ōita prefectures.
While Pizza-La is primarily a delivery service, take-out stores called Pizza-La Style have operated since 2020, and are mostly located inside supermarkets.
The Fuji-Q Highland theme park has a Pizza-La store next to the "Tondemina" pendulum ride, which offers a themed pizza with sausages placed to make it resemble the rotating disk. Due to the attraction's resemblance to a pizza, the Pizza-La logo is printed onto the pendulum arm that supports the disk.
In addition, on October 5, 2006, the KidZania branch in Tokyo first provided a pizza preparation activity sponsored by Pizza-La.
Food trucks called Pizza-La Caravan operate outside of the chain's normal delivery range. They are known to go to remote regions in Japan, including to the Izu Islands.
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Pizza-La
Pizza-La (ピザーラ, Pizāra) is a Japanese pizza delivery chain. It is the second largest pizza chain in Japan, after Domino's Pizza. The company has its headquarters in the Zenkaren Building (全菓連ビル, Zenkaren Biru) in Minami Aoyama, Minato, Tokyo. The name of the company was created by combining the words "pizza" and "Godzilla".
The company's slogan is "All the taste and toppings you want on a pizza, straight from our oven to your door!" Their mascot is Pizza-La-kun.
Hidenori Asano, the chairman of Four Seeds Inc. (Pizza-La's parent company), was inspired to create the chain after viewing E.T. the Extra-Terrestrial in which Domino's Pizza featured. Asano had previously planned to start an offshoot of Domino's Pizza itself as a directly managed store, rather than one managed by a franchise. However, Domino's had already applied for franchising rights in Japan in 1985 and had already started business. Asano then decided to establish his own chain, and in April 1987 the first Pizza-La store opened in the Mejiro district of Toshima, Tokyo. Its expansion into the national market began in December 1989 starting with the store in the Tsuchizaki district of Akita, Akita. Commercials for Pizza-La began in 1991 using the slogan "ピザーラお届け!!" ("Pizza-La Delivery!!") incorporating a variety of actors.
By 2012, Pizza-La had opened 552 stores in Japan; by 2015, the chain had expanded into all prefectures excluding Aomori, Fukui, Tottori, Shimane, Kagawa, Ehime, Kochi, Saga and Ōita prefectures.
While Pizza-La is primarily a delivery service, take-out stores called Pizza-La Style have operated since 2020, and are mostly located inside supermarkets.
The Fuji-Q Highland theme park has a Pizza-La store next to the "Tondemina" pendulum ride, which offers a themed pizza with sausages placed to make it resemble the rotating disk. Due to the attraction's resemblance to a pizza, the Pizza-La logo is printed onto the pendulum arm that supports the disk.
In addition, on October 5, 2006, the KidZania branch in Tokyo first provided a pizza preparation activity sponsored by Pizza-La.
Food trucks called Pizza-La Caravan operate outside of the chain's normal delivery range. They are known to go to remote regions in Japan, including to the Izu Islands.
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