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Plan B Skateboards

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Plan B Skateboards

Plan B Skateboards is a skateboarding company based in San Diego California, United States, founded by Mike Ternasky, Danny Way and Colin McKay. PlanB has been manufacturing and selling premium skateboard hard goods and apparel since 1991 .

The original Plan B Skateboarding team was founded in 1991 by Mike Ternasky who had departed from the H-Street company that he had formerly managed with Tony Magnusson. Ternasky, to the dismay of Magnusson, also managed to convince numerous team riders to assist with the development of the new brand. The company was formed as part of the Dwindle Distribution company, at that time overseen by Steve Rocco and Rodney Mullen, and Mike's intention was to create a "super team", with riders such as Way, McKay, Mullen, Mike Carroll, Matt Hensley, and Rick Howard.

Rocco explained in a 2012 interview that "The story of Plan B is a difficult one to tell. Everybody, you know, had a different idea of what Plan B was, or was to become, depending on, you know, Mike's vision that he was giving you at the time." Ternasky's intentions have been compared to the "Dream Team" concept that came to fruition in the American professional basketball league, the NBA. At that time, riders were progressing at such a rapid pace that Mike was able to draw upon a pioneering movement to fulfill his aspirations. For example, Way quit his position on the Powell-Peralta team, a decision for a professional skateboarder at the time due to the reputation of the company, due to the inability of the company to support his rate of development. Ternasky was dissatisfied with the skateboarding industry at the time, an industry primarily composed of older business owners who were no longer directly involved with skateboarding, and proceeded to initiate a "rebirth" of the industry, providing the team riders in his new company with a level of freedom that had not been witnessed up until the formation of Plan B. Rocco further explained, "People just wanted to be a part of it because it was so rad."

After forming the foundations of the Plan B company, Ternasky proceeded to exert a potent influence upon the team riders, with Mullen's relationship with Ternasky of particular significance. At the time, the origins and defining core of Mullen's skateboarding, freestyle skateboarding, was losing popularity at a rapid rate and Mullen was forced to seriously consider the viability of his future as a professional skateboarder. Both Stacy Peralta and Rocco had attempted to persuade Mullen to adapt to street-style skateboarding, but he was initially resistant; however, Ternasky expressed to Rocco that he believed that he could facilitate the transition, but Rocco replied, "Yeah right! You'll never get him to be able to do that stuff." However, a strong bond developed between the two and photographer, Jacob Rosenberg, explains, "So, what happened with Mike and Rodney was that he saw something in Rodney, and he made a couple of comments, and I think he saw like, "Holy shit, he could really do this if he committed to it.'" Mullen subsequently filmed street-style parts for three videos, Questionable (1992), Second Hand Smoke (1993), and Virtual Reality (premiered June 11, 1993 at La Jolla Museum of Contemporary arts), while Ternasky was at the helm of the company. Mullen also introduced two newly invented tricks in Questionable, the kickflip underflip and the casper slide.[citation needed] Rocco expressed the belief that Ternasky's work with Mullen was "just flat-out amazing" and "changed everything".

Former team rider Sean Sheffey has described his relationship with Ternasky in the following manner: If there was something that we were having a problem with, you know, sit down and speak with us about these things and "Why isn't this going on?", or "What's the problem here?", or "You need to get this out of your life". It's like a real steady father-figure, boss, big brother, you know, really great man. Professional skateboarder Pat Duffy who, like McKay and Way, was a member of the original team and has continued on as a Plan B rider for the company's second phase has maintained Ternasky's influence throughout his entire career, stating:

I was always, like, nervous, like, what if, what do people think of me? Look at all these people look at me, I can't, I couldn't deal with it, you know? You know, he would like take me aside and calm me down, and "Listen man, all you gotta do is just go do what you do. Don't worry about, you know?" And it was just like, you know, I've held onto that for years, you know, for a long time.

At the time of the release of the Questionable video in 1992, the Plan B team consisted of Rodney Mullen, Danny Way, Colin McKay, Rick Howard, Mike Carroll, Matt Hensley, Pat Duffy, Ryan Fabry, Sean Sheffey, and Sal Barbier. Upon the release of Virtual Reality in the following year, Tony Ferguson and Aaron Artis were added to the team. Second Hand Smoke, the final video of the Ternasky era, saw the addition of Jeremy Wray, Pat Channita, and Ronnie Bertino to the team, following the departure of Howard, Carroll, Sheffey, and Hensley.

In 1994 Ternasky was killed in a car accident, leaving the ownership of the company mainly in the hands of Johnson with some of the ownership going to Way, McKay, and Michael Ternasky's wife. The group decided to temporarily shelve both the company and the team in 1998 following a period of gradual dissolution. McKay has explained, "That was just the end of that Plan B right there. Everything that happened after that, until it was, like, laid to rest for just a minute, was, to me, just doesn't really count. It just wasn't the same, trying to run Plan B, skate at the same time, and, be that young. It was just, you know, it was a tough thing."

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