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Hub AI
Polyvore AI simulator
(@Polyvore_simulator)
Hub AI
Polyvore AI simulator
(@Polyvore_simulator)
Polyvore
Polyvore was a community-powered social commerce website headquartered in Mountain View, California. The company's virtual mood board function allowed community members to add products into a shared product index, and use them to create image collages called "Sets". They could browse other users' sets for inspiration, share sets with friends and interact with people through comments and likes. Due to the visual nature of the tool Polyvore was mostly used to build sets in the fields of home decoration, beauty and fashion. Online retailers, too, could upload their product images to Polyvore and link back to their product pages or use Polyvore to encourage users to showcase their products through such activities as board creation competitions.
Polyvore opened an office in New York City in August 2012. At that point the company said it had been amassing 17 million active users. By the end of 2012 the company said its site had received 20 million unique visitors per month, a number which continued to be used in 2016. The site was bought by SSENSE and, on April 5, 2018 it was shut down.
Polyvore was initially funded in three rounds by six investors, including initial investors Benchmark Capital and Harrison Metal, and Matrix Partners and DAG Ventures as lead investors in later rounds. It was acquired by Yahoo on July 31, 2015.
On April 5, 2018, Polyvore announced that it had been acquired by SSENSE and would cease operations immediately. Users wishing to save their account data were directed to a request form on the Polyvore blog.
Polyvore started as a prototype developed by Pasha Sadri in August 2006. While he and his wife were decorating their new house, they found themselves cutting furniture ideas and color patches out of magazines and assembling them into inspiration boards. While this tried and tested approach worked, Sadri, an engineer at Yahoo, felt that it would be better if the mood boards could be created online. He used Yahoo Pipes, one of the tools he had made, as a basis to build the first iteration of Polyvore. Soon after its creation, fellow Yahoo engineers Jianing Hu and Guangwei Yuen had joined Sadri to form the founding team, which launched the first version of the website in 2007.
In August 2009, Polyvore had reached 4 million unique visitors, 150 million pageviews a month, and received exactly US$5.6 million in series B funding led by Matrix Partners, alongside previous investors Benchmark Capital and Harrison Metal Capital.
The New Yorker profiled Polyvore in March 2010, calling it a “fashion democracy” and a “world of virtual Anna Wintours”. At the time, Polyvore received 6.6 million unique visitors. An increase in inquiries from e-commerce companies led Polyvore to experiment with ways to monetise their users through such things as affiliate marketing and sponsored board creating competitions.
Polyvore reached profitability in 2011, largely through the use of affiliate links. As each item in a Polyvore set already links back to the page where it was clipped, entering into affiliate partnerships that generate revenue for the company when users click on those links was not a big step. And unlike many other affiliate sites that had to manually update links when retailers changed their site structure, Polyvore invested in software bots that rewrote links that changed and ensured that its links always pointed to the most up-to-date product page. The company's product-centric, tech-led approach, coupled with its highly engaged user base, seemed to be the key to success leading Colleen Taylor of GigaOm to state: "Polyvore’s product-first strategy seems to be paying off: an eighth of Polyvore’s audience comes back to the site more than 100 times per month." For that same year, Polyvore was named in Entrepreneur Magazine's 100 Most Brilliant Companies list, and as number 29 of Time Magazine's 50 Best Websites.
Polyvore
Polyvore was a community-powered social commerce website headquartered in Mountain View, California. The company's virtual mood board function allowed community members to add products into a shared product index, and use them to create image collages called "Sets". They could browse other users' sets for inspiration, share sets with friends and interact with people through comments and likes. Due to the visual nature of the tool Polyvore was mostly used to build sets in the fields of home decoration, beauty and fashion. Online retailers, too, could upload their product images to Polyvore and link back to their product pages or use Polyvore to encourage users to showcase their products through such activities as board creation competitions.
Polyvore opened an office in New York City in August 2012. At that point the company said it had been amassing 17 million active users. By the end of 2012 the company said its site had received 20 million unique visitors per month, a number which continued to be used in 2016. The site was bought by SSENSE and, on April 5, 2018 it was shut down.
Polyvore was initially funded in three rounds by six investors, including initial investors Benchmark Capital and Harrison Metal, and Matrix Partners and DAG Ventures as lead investors in later rounds. It was acquired by Yahoo on July 31, 2015.
On April 5, 2018, Polyvore announced that it had been acquired by SSENSE and would cease operations immediately. Users wishing to save their account data were directed to a request form on the Polyvore blog.
Polyvore started as a prototype developed by Pasha Sadri in August 2006. While he and his wife were decorating their new house, they found themselves cutting furniture ideas and color patches out of magazines and assembling them into inspiration boards. While this tried and tested approach worked, Sadri, an engineer at Yahoo, felt that it would be better if the mood boards could be created online. He used Yahoo Pipes, one of the tools he had made, as a basis to build the first iteration of Polyvore. Soon after its creation, fellow Yahoo engineers Jianing Hu and Guangwei Yuen had joined Sadri to form the founding team, which launched the first version of the website in 2007.
In August 2009, Polyvore had reached 4 million unique visitors, 150 million pageviews a month, and received exactly US$5.6 million in series B funding led by Matrix Partners, alongside previous investors Benchmark Capital and Harrison Metal Capital.
The New Yorker profiled Polyvore in March 2010, calling it a “fashion democracy” and a “world of virtual Anna Wintours”. At the time, Polyvore received 6.6 million unique visitors. An increase in inquiries from e-commerce companies led Polyvore to experiment with ways to monetise their users through such things as affiliate marketing and sponsored board creating competitions.
Polyvore reached profitability in 2011, largely through the use of affiliate links. As each item in a Polyvore set already links back to the page where it was clipped, entering into affiliate partnerships that generate revenue for the company when users click on those links was not a big step. And unlike many other affiliate sites that had to manually update links when retailers changed their site structure, Polyvore invested in software bots that rewrote links that changed and ensured that its links always pointed to the most up-to-date product page. The company's product-centric, tech-led approach, coupled with its highly engaged user base, seemed to be the key to success leading Colleen Taylor of GigaOm to state: "Polyvore’s product-first strategy seems to be paying off: an eighth of Polyvore’s audience comes back to the site more than 100 times per month." For that same year, Polyvore was named in Entrepreneur Magazine's 100 Most Brilliant Companies list, and as number 29 of Time Magazine's 50 Best Websites.