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PRIMEtime was a 24-hour English-language pay television channel in Malaysia owned by Astro. The channel aired general entertainment programmes with content primarily on canned shows from the United States.[1][2]
Alongside its sister channels Showcase Movies, BOO, EGG Network and TA-DAA!, it made its official launch on 15 September 2021 in response to the closure of the Disney/Fox channels in Southeast Asian region on 1 October 2021 which replaced Kix which ceased broadcasting on 1 July 2022.
After 2 years of broadcasting, PRIMEtime ended on 4 September 2023 together with Astro Xiao Tai Yang (merged with Astro AEC and On Demand) and Astro Tutor TV SK (now Astro Tutor TV) and shows from this channel were aired on Showcase (now Astro Showcase; must have "Movies" pack before watching).
The channel has a line-up of programmes primarily from Paramount Global Distribution Group, Sony Pictures Television and NBCUniversal, in addition to locally-produced English programmes and from Astro's Go Shop block.
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