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Media Prima
Media Prima Berhad (English: Prime Media Limited; doing business as Media Prima and stylized in lowercase title), also abbreviated as MPB, is a Malaysian media company based in Bangsar, Kuala Lumpur. It is the largest media and entertainment conglomerate in Malaysia with business interests in television, print, radio, out-of-home advertising, content creation and digital media. As of 2023, Media Prima employs over 6,000 staffs in total, of whom approximately 1,300 are in private-sector broadcasting. The company forms half of the mass media duopoly in the country along with Astro.
Established in 2000 as Profitune Sdn Bhd and originally started out as a multimedia company, Media Prima evolved to its current state with its present name in 2002 and began operations a year later after the demerger of Malaysian Resources Corporation Berhad's (MRCB) media assets. The company operates four television channels — TV3, NTV7, 8TV and TV9 and also five radio stations – Kool 101, Fly FM, Eight FM, Hot FM and Molek FM. Media Prima is also the owner of the New Straits Times Press, Malaysia's largest newspaper publisher with three national news brands – the New Straits Times, Berita Harian and Harian Metro.
Primeworks Studios, Media Prima's commercial subsidiary, responsible in produces, distributes and sells Media Prima TV networks' programs as well as helps to generate funding for content provision and also distributes TV3's online news service, Buletin TV3. The company currently ranks third in Malaysia in digital reach following the 2017 acquisition of REV Asia Holdings (now Catcha Digital), one of Southeast Asia's leading digital media groups. In 2018, Media Prima became the number one choice for mobile content ahead of Google and Facebook.
Media Prima traced its roots and origins from the Malaysian operations division of Singaporean company The Straits Times Press Group, the forerunner of SPH Media. Prior to its establishment, both The New Straits Times Press and Sistem Televisyen Malaysia Berhad were formerly a subsidiaries of Fleet Holdings, an investment arm of United Malays National Organisation (UMNO) and helmed by Junus Sudin. Fleet Holdings had acquired its ownership of the Malaysian operations of The Straits Times Press Group, which consisting of the Malaysian edition of The Straits Times and Berita Harian as well as the Malay Mail, in September 1972. Following the acquisition, Fleet Holdings transferred these assets to the new company, and renamed it as the NSTP on 31 January 1973.
In 1983, the company granted a license from the Malaysian Government to operate Malaysia's first private television station, TV3, which began operations on 1 June 1984, ending the monopoly of Government-owned TV stations. It later divested its ownership of the NSTP and TV3 to Renong Berhad, a company helmed by Halim Saad in 1988. In 1993, four senior managements of Realmild Sdn Bhd held a management buyout which led Renong in turn, divested its shares in the NSTP and TV3. Subsequently, both of the companies were acquired by Malaysian Resources Corporation Berhad (MRCB), which primarily focused on construction and property development as its main core businesses. The acquisition was completed on June 25, 1993 as part of the MRCB's foray into other business and considered the largest management buyout in Malaysian corporate history. Before Media Prima was created, TV3 led a consortium to set up Malaysia's first pay-TV operator, Mega TV, which was launched in 1994 and started operations a year later, in 1995. In 1998, TV3 and MRCB agreed to build a studio facility and an auditorium in Shah Alam, Selangor, costing RM 7.2 million and planned to be completed on 31 October. TV3 would be the sole user of such facilities, while MRCB will receive RM1.7 million from the latter's advertising income.
Media Prima was established on 27 November 2000 as Profitune Sdn. Bhd., with a focus on multimedia and communications services. On 1 October 2001, MRCB announced that it proposed to divested its equity interest in its media subsidiaries, Sistem Televisyen Malaysia Berhad (STMB) and The New Straits Times Press (Malaysia) Berhad (NSTP), in which the latter had acquired from Renong Berhad in 1993 and shutting down its pay-TV unit, Mega TV to help repay RM1 million of debt. The proposed restructuring scheme was officially announced on 8 October. MRCB and Profitune inked a share sale agreement on 22 October in which the company will assume the listing status of TV3. The divestiture is part of the MRCB's reorganization plan, which saw its media business were transferred to Profitune while MRCB focused solely on infrastructure and construction business. The company was upgraded into a public limited company status and renamed as Profitune Berhad on 7 November 2001.
In January 2002, following the reduction of assumed TV3's debt, MRCB revised the purchase consideration of its debt restructuring scheme. The restructuring was expected to be completed in the third quarter of the year.
On 10 June 2002, Profitune shifted its business focus to media and entertainment and changed its name to Media Prima in preparation for media competition in Malaysia. At the same time, the company unveiled its first corporate logo (which continued to be used to this day same as TV3), which saws the word 'Media' placed in the red box, while the word 'Prima' placed outside the red box. On 25 November, the company signed a second supplemental agreement with MRCB for another proposal which concerning the NSTP.
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Media Prima
Media Prima Berhad (English: Prime Media Limited; doing business as Media Prima and stylized in lowercase title), also abbreviated as MPB, is a Malaysian media company based in Bangsar, Kuala Lumpur. It is the largest media and entertainment conglomerate in Malaysia with business interests in television, print, radio, out-of-home advertising, content creation and digital media. As of 2023, Media Prima employs over 6,000 staffs in total, of whom approximately 1,300 are in private-sector broadcasting. The company forms half of the mass media duopoly in the country along with Astro.
Established in 2000 as Profitune Sdn Bhd and originally started out as a multimedia company, Media Prima evolved to its current state with its present name in 2002 and began operations a year later after the demerger of Malaysian Resources Corporation Berhad's (MRCB) media assets. The company operates four television channels — TV3, NTV7, 8TV and TV9 and also five radio stations – Kool 101, Fly FM, Eight FM, Hot FM and Molek FM. Media Prima is also the owner of the New Straits Times Press, Malaysia's largest newspaper publisher with three national news brands – the New Straits Times, Berita Harian and Harian Metro.
Primeworks Studios, Media Prima's commercial subsidiary, responsible in produces, distributes and sells Media Prima TV networks' programs as well as helps to generate funding for content provision and also distributes TV3's online news service, Buletin TV3. The company currently ranks third in Malaysia in digital reach following the 2017 acquisition of REV Asia Holdings (now Catcha Digital), one of Southeast Asia's leading digital media groups. In 2018, Media Prima became the number one choice for mobile content ahead of Google and Facebook.
Media Prima traced its roots and origins from the Malaysian operations division of Singaporean company The Straits Times Press Group, the forerunner of SPH Media. Prior to its establishment, both The New Straits Times Press and Sistem Televisyen Malaysia Berhad were formerly a subsidiaries of Fleet Holdings, an investment arm of United Malays National Organisation (UMNO) and helmed by Junus Sudin. Fleet Holdings had acquired its ownership of the Malaysian operations of The Straits Times Press Group, which consisting of the Malaysian edition of The Straits Times and Berita Harian as well as the Malay Mail, in September 1972. Following the acquisition, Fleet Holdings transferred these assets to the new company, and renamed it as the NSTP on 31 January 1973.
In 1983, the company granted a license from the Malaysian Government to operate Malaysia's first private television station, TV3, which began operations on 1 June 1984, ending the monopoly of Government-owned TV stations. It later divested its ownership of the NSTP and TV3 to Renong Berhad, a company helmed by Halim Saad in 1988. In 1993, four senior managements of Realmild Sdn Bhd held a management buyout which led Renong in turn, divested its shares in the NSTP and TV3. Subsequently, both of the companies were acquired by Malaysian Resources Corporation Berhad (MRCB), which primarily focused on construction and property development as its main core businesses. The acquisition was completed on June 25, 1993 as part of the MRCB's foray into other business and considered the largest management buyout in Malaysian corporate history. Before Media Prima was created, TV3 led a consortium to set up Malaysia's first pay-TV operator, Mega TV, which was launched in 1994 and started operations a year later, in 1995. In 1998, TV3 and MRCB agreed to build a studio facility and an auditorium in Shah Alam, Selangor, costing RM 7.2 million and planned to be completed on 31 October. TV3 would be the sole user of such facilities, while MRCB will receive RM1.7 million from the latter's advertising income.
Media Prima was established on 27 November 2000 as Profitune Sdn. Bhd., with a focus on multimedia and communications services. On 1 October 2001, MRCB announced that it proposed to divested its equity interest in its media subsidiaries, Sistem Televisyen Malaysia Berhad (STMB) and The New Straits Times Press (Malaysia) Berhad (NSTP), in which the latter had acquired from Renong Berhad in 1993 and shutting down its pay-TV unit, Mega TV to help repay RM1 million of debt. The proposed restructuring scheme was officially announced on 8 October. MRCB and Profitune inked a share sale agreement on 22 October in which the company will assume the listing status of TV3. The divestiture is part of the MRCB's reorganization plan, which saw its media business were transferred to Profitune while MRCB focused solely on infrastructure and construction business. The company was upgraded into a public limited company status and renamed as Profitune Berhad on 7 November 2001.
In January 2002, following the reduction of assumed TV3's debt, MRCB revised the purchase consideration of its debt restructuring scheme. The restructuring was expected to be completed in the third quarter of the year.
On 10 June 2002, Profitune shifted its business focus to media and entertainment and changed its name to Media Prima in preparation for media competition in Malaysia. At the same time, the company unveiled its first corporate logo (which continued to be used to this day same as TV3), which saws the word 'Media' placed in the red box, while the word 'Prima' placed outside the red box. On 25 November, the company signed a second supplemental agreement with MRCB for another proposal which concerning the NSTP.
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