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Fly FM
Fly FM
Fly FM
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Fly FM is an English-language Malaysian private radio station owned by Media Prima Audio, a radio broadcasting subsidiary of Malaysian media conglomerate Media Prima.[1] It was launched on 3 October 2005 and targets listeners aged between fifteen and thirty years old.

Key Information

Fly FM is the second-most popular English radio station in Malaysia and the fastest growing radio station in the country. Music aired on Fly FM consists of both English and Malay songs.

History

[edit]

In 2003, Media Prima announced that it had applied for a license to operate a radio station as part of the company's expansion of business operations.[2][3] Later, on 29 April 2005, Media Prima acquired Perintis Layar, which owns 75% of Max Airplay. This acquisition included the rights to manage, operate, and maintain a radio station.[4][5][6]

Fly FM began operations on 3 October 2005; its official launch happened on 9 October 2005, making it [7] the first radio station under Media Prima Radio Networks (later Ripple Media; now Media Prima Audio). Originally, it was broadcast live from Kuala Lumpur International Airport (KLIA) and was thus the first radio station in the world to be based in an airport.[8]

By June 2006, Fly FM and its sister station Hot FM had a listenership total of 3.4 million according to a survey by Nielsen Media Research.[9][10] In 2007, Fly FM introduced a programme slot called 50 Minutes of Non-Stop Music where songs aired for 50 minutes without commercials.

From 2 August 2021, Fly FM was officially rebranded into a hot adult contemporary radio station as part of Media Prima's radio rebranding exercise at the same time. Its URL address, www.flyfm.com.my, was renamed to www.flyfm.audio.

Between 28 March 2022 and 22 September 2023, Fly FM was temporarily not broadcast through the MYTV platform.[11]

Hosts

[edit]

The station was initially launched by Jason Cottam and the DJ Fly Guy (Saufian Mokhtar). Together with Yvonne Natalie Kniese (Natalie), they hosted the morning show The Pagi Show. Natalie was later replaced by Phat Fabes, and Fly Guy was replaced by Ben (Loh Ben Jern). Soon after, Nadia was added as the show's third host. From 26 June 2011 onwards, Phat Fabes and Ben were moved to the evening slot, and the morning show was renamed The Pagi Rock Crew (named after LMFAO's hit song "Party Rock Anthem"). It was presented by Hafiz and Prem along with the original morning crew and Nadia. Nadia left the station on 20 March 2012.

In 2013, Zher and Guibo were brought on, and the show renamed as the All New Pagi Rock Crew. After a year, they were moved to the evening slot. The current morning show is Ben & Hafiz, while the night show Fly 30 is managed by Ivan.

In 2015, Ben's retirement led to the formation of a new morning slot called the #FlyWolfPack consisting of Hafiz, Dennis and Guibo. In 2017, after Dennis left, the morning show was renamed Fly FM's Hafiz and Guibo. In August 2017, Zher left the radio.

On 30 July 2021, Douglas Lim joined Ili for Fly FM's Breakfast Show.[12]

Frequency

[edit]

Radio

[edit]
Frequencies Area Transmitter
95.8 MHz Klang Valley Mount Ulu Kali
99.1 MHz Perlis and Alor Setar, Kedah Alor Setar Tower
89.9 MHz Penang and Taiping, Perak Bukit Penara
87.9 MHz Ipoh, Perak Gunung Kledang
98.6 MHz Seremban, Negeri Sembilan Mount Telapak Buruk
94.0 MHz Malacca Mount Ophir
102.5 MHz Johor Bahru, Johor and Singapore Mount Pulai
87.6 MHz Kuantan, Pahang Bukit Pelindung
107.5 MHz Kuala Terengganu, Terengganu Bukit Jerung
107.4 MHz Kota Bharu, Kelantan Peringat

Television

[edit]
TV Platform Channel
MYTV 713

Similar radios

[edit]

References

[edit]
[edit]
Revisions and contributorsEdit on WikipediaRead on Wikipedia

Fly FM

View on Grokipedia
from Grokipedia
Fly FM is a Malaysian English-language commercial radio station owned by Media Prima Audio, a of the Berhad, specializing in (CHR) format with a focus on "more music, less talk." Launched on 9 October 2005 as the first radio brand under Radio, it broadcasts across multiple FM frequencies in major cities throughout , including 95.8 FM in the , 89.9 FM in , 87.9 FM in , 102.5 FM in , 107.4 FM in , and 87.6 FM in . The station features a mix of international and local artists, syndicated programs such as The Ryan Show (based on ), and original content like its weekday breakfast show, emphasizing upbeat pop, rock, and hip-hop tracks. In 2023, Fly FM pioneered the use of in Malaysian broadcasting by introducing Aina Sabrina, the country's first AI radio DJ, who hosts segments with non-stop music. As of 2025, it ranks as the most popular English radio station in , with 2.4 million weekly listeners as reported in late 2024 and recognition for innovative studio design at the Broadcasting+ Awards.

Overview

Format and Target Audience

Fly FM operates as a Hot Adult Contemporary (Hot AC) radio station, emphasizing a blend of current pop and rock hits alongside recent classics from the past decade, with a strong focus on high-energy tracks to maintain an upbeat listening experience. This format, which prioritizes music over extended commentary, was adopted following a on 2 August 2021 as part of Audio's broader station refresh. The station's programming philosophy centers on delivering "More Music, Less Talk," a established at its launch in 2005 and retained through subsequent updates to underscore its music-driven identity. The target audience for Fly FM consists primarily of urban young adults aged 18 to 24 in , who are drawn to contemporary English-language music encompassing international and pop, rock, and electronic genres. This demographic, often characterized by active lifestyles in cities like and , engages with the station for its relatable, fast-paced content that aligns with their interests in modern hits and community-driven music discovery. Fly FM, owned by Audio, curates its playlists through a combination of professional selection and listener input via initiatives like the Music Jury, where fans vote on tracks to influence rotations and ensure a dynamic mix of energizing songs without delving into exhaustive artist backstories.

Ownership and Operations

Fly FM is wholly owned by Media Prima Audio, a of the Malaysian Berhad, which has maintained full control since the station's in 2005. The station operates under Max-Airplay Sdn Bhd, a within the Media Prima group, reflecting an integrated structure without external joint ventures in its core operations. This ownership setup positions Fly FM as a key asset in Media Prima's radio portfolio, alongside stations like Hot FM, Kool 101, , and . The station's headquarters and primary production studios are located at Balai Berita, Anjung Liku, 31 Jalan Riong, , , following a relocation in February 2025 to a state-of-the-art facility equipped with advanced audio technology and AI-driven features shared among Audio's brands. This setup supports on-air with approximately 20-30 personnel, including on-air talent, producers, and technical staff, enabling 24/7 operations focused on music curation and . Fly FM holds a license issued by the (MCMC) under the Communications and Multimedia Act 1998, ensuring compliance with national spectrum regulations for FM transmission. Fly FM's operational reach covers through its FM network, with signals from the Johor frequency extending to parts of and Indonesia's and Bintan Islands, targeting urban youth demographics. As part of Media Prima's radio division, the station generates revenue primarily from , with strategies emphasizing youth-oriented campaigns; as of November 2024, Fly FM reported a 12.8% increase in weekly listenership to 2.4 million, contributing to overall divisional growth amid a challenging .

History

Launch and Early Years

Fly FM began operations on 3 October 2005, with its official launch on 9 October 2005, as a new English-language radio station dedicated to with a (CHR) format targeting listeners aged 15 to 24. Backed by Berhad through its newly formed subsidiary Media Prima Radio Networks, the station entered a market for energetic, contemporary English programming amid a landscape dominated by multilingual and older-skewing outlets. Its initial broadcasts originated from temporary studios at (KLIA) in Sepang, making it the world's first airport-based radio station and providing real-time updates on flights, travel tips, and airport events alongside music. Under the leadership of Media Prima's radio division, Fly FM quickly expanded its reach, achieving significant listener growth within its first two years. By 2007, it had risen to become the second-most popular English-language radio station in , trailing only the market leader Hitz FM, through aggressive promotion and relatable content tailored to urban youth. Early milestones included securing prime frequencies across the and , enabling coverage to over 13 million potential listeners, and fostering community engagement via on-air promotions that capitalized on the station's innovative airport location. The station's early programming emphasized high-energy, DJ-driven shows featuring top international hits, local emerging artists, and interactive segments to build listener loyalty. Notable innovations included the 2007 launch of the "50 Minutes of" slot, which offered themed blocks of uninterrupted music, such as non-stop pop or rock, to differentiate from competitors' ad-heavy formats. Listener contests and tie-ins with events, like music festivals and giveaways, became staples from 2006 onward, helping to cultivate a vibrant on-air community and drive participation among its young demographic. Despite its rapid ascent, Fly FM encountered challenges from entrenched rivals like Hitz FM, which held a stronger foothold in the English CHR segment with established DJ lineups and broader national presence. The late also brought industry-wide pressures, including the rise of digital and nascent online streaming platforms, prompting the station to experiment with web integration and mobile alerts to retain audience share amid shifting listening habits.

Rebranding and Format Changes

On August 2, 2021, Fly FM underwent a significant as part of Audio's broader strategic revamp, marking the company's first holistic update to its radio portfolio in over 15 years. This shift transformed the station from its previous (CHR) format to Hot Adult Contemporary (Hot AC), introducing a more mature playlist that incorporated hits from the and alongside current tracks to appeal to a slightly older audience demographic, up to age 30. The was driven by the need to reinvigorate the station amid evolving listener preferences and increasing in the CHR segment, where market saturation had limited growth opportunities. Execution included a complete overhaul to emphasize an "evolved" sound, the introduction of refreshed jingles and on-air imaging, and an extensive marketing campaign across Media Prima's platforms, including digital and traditional media, to promote the new identity. New talent lineups, such as comedian joining the breakfast show alongside host Ili Ruzana, further supported the refreshed programming. In 2023, Fly FM pioneered the use of in Malaysian broadcasting by introducing Aina Sabrina, the country's first AI radio DJ, who hosts segments with non-stop . Following the rebrand, Fly FM experienced a temporary hiatus from the MYTV digital platform between March 28, 2022, and September 22, 2023, attributed to licensing disputes with the platform operator. The station returned to MYTV in late 2023 and by 2024 had strengthened its digital integration, including enhanced streaming capabilities via its official app and website. In 2024, Fly FM intensified its commitment to local content, aligning with emerging national initiatives to promote Malaysian music. The station committed to airing 25% Malaysian English-language songs and hosting monthly showcases for emerging artists. This push coincided with the Communications Ministry's proposal for a National Music Day, aimed at celebrating local musicians and advocating for supportive industry legislation, reflecting broader government efforts to bolster the domestic music .

Programming

Current Shows and Hosts

Fly FM's weekday programming as of November 2025 centers on a mix of interactive talk, non-stop music, and entertainment-focused segments tailored to commuters and young adults, aligning with its Hot AC format. The morning drive-time slot from 6:00 AM to 10:00 AM features "EH! It's Ean & Haniff on the Fly Breakfast," an upbeat show hosted by Ean Nasrun and Haniff Hamzah that includes contemporary hits, traffic updates, and humorous listener interactions to energize the morning rush. From 10:00 AM to 4:00 PM, "Non-Stop Music with AiNA" delivers commercial-free blocks of popular Malaysian and international tracks, curated by Aina Sabrina, Malaysia's pioneering AI radio DJ introduced in 2023 to provide seamless daytime listening. Afternoon and evening slots shift toward drive-home entertainment and generational discussions. The 4:00 PM to 8:00 PM "The Ryan Show," led by Ryan Matjeraie—a Sarawakian broadcaster with over a decade in radio known for his smooth delivery and focus on playlists, celebrity news, and listener engagement—offers a lively mix of music and topical banter for evening commuters. Following at 8:00 PM to midnight, "GenF with Rika" explores trends, pop culture, and "generation Fly" stories through candid conversations and music, hosted by Rika Adrina, whose energetic style and artistic background contribute to the show's relatable vibe for younger audiences. Weekend programming emphasizes relaxed listening with curated replays, music marathons, and themed that spotlight genres and local talent. Highlights include the "Best of EH! It's Ean & Haniff" from 7:00 AM to 9:00 AM on Saturdays and 7:00 AM to 10:00 AM on Sundays, recapping the week's funniest moments and hits. Non-stop music blocks fill much of the schedule, interspersed with specials like revival sessions featuring live performances from bands such as After Mdnight, and spotlights on Malaysian artists through series promoting hip-hop and indie acts. The weekly "Fly Top 40 with Ryan," airing Sundays, counts down listener-voted chart-toppers, blending global and local tracks to cap the weekend. Key hosts embody Fly FM's energetic, youth-oriented identity. Ean Nasrun, a DJ since the early , brings witty commentary and family-friendly humor shaped by his long career across Malaysian stations. Haniff Hamzah, his co-host since August 2024, adds bold energy and relatable storytelling, drawing from his iconic status in local radio to foster interactive segments. AiNA, as an AI innovator, ensures consistent, ad-free flow with algorithm-driven selections of upbeat tracks, marking a tech-forward contribution to broadcasting. Ryan Matjeraie enhances evenings with his versatile hosting, honed since 2011, emphasizing entertainment that resonates with diverse listeners. Rika Adrina rounds out nights with fresh perspectives on , leveraging her multifaceted talents as a DJ, painter, and performer to connect with Gen Z and .

Past Shows and Hosts

Fly FM's early programming featured several influential hosts who shaped its initial identity as a youth-oriented, high-energy English radio station. Jason Cottam, one of the station's founders, hosted early morning segments from its launch in 2005 until 2006, contributing to the station's foundational "less talk, more music" approach that emphasized quick-witted banter and contemporary hits. Alongside him was DJ Fly Guy (Saufian Mokhtar), who served as the public face and co-hosted weekday mornings from 2005 to around 2010, partnering with Phat Fabes to deliver engaging content that built a loyal urban listener base. Yvonne Natalie Kniese, known as Natalie, joined them for the inaugural The Pagi Show, handling mid-day shifts and morning contributions until her replacement in the lineup around 2009, bringing a vibrant, relatable style that appealed to young professionals. Iconic programs from this era included the high-energy morning slot, often referred to in listener recollections as the "Phat Breakfast" for its lively wake-up format led by Phat Fabes and Fly Guy, which ran from 2005 to 2011 and focused on upbeat music mixes, contests, and humorous interactions to kickstart the day. The evening drive-time show, Zher's Drive, hosted by Zher Peen from 2015, combined traffic updates, pop culture banter, and feel-good tracks to accompany commuters home, fostering a during peak hours. Earlier special series, such as hip-hop features in the late , highlighted emerging Malaysian artists and international trends, predating the station's broader expansions into dedicated genre programming by 2025. Transitions in the lineup often coincided with strategic shifts, including the 2021 rebranding toward a hot adult contemporary format, which led to departures among youth-focused DJs like Phat Fabes, who moved to evenings with Ben Loh in 2011 before leaving Fly FM entirely, and Zher Peen, who transitioned to another station post-2015. joined the breakfast show in 2021 alongside Ili Ruzanna, handling contests and comedic events until his exit in 2023, while Ili, who had been with Fly FM since 2017, contributed to the morning drive before departing amid the rebrand. Hosts like Nadia Nazir, added to the morning team in the early , and Ili in the late , cultivated strong listener through authentic and relatable , influencing the station's enduring emphasis on minimal chatter and maximum musical connection. Their tenures helped solidify Fly FM's reputation for fostering youth appeal and community ties that persisted through subsequent changes.

Broadcast Details

Radio Frequencies

Fly FM operates on a network of FM frequencies tailored to provide coverage across , ensuring accessibility for its target audience in major urban and regional centers. The station's frequencies were established following its launch in and have undergone minor adjustments to enhance signal quality and reduce interference in specific locales. The following table outlines the primary radio frequencies and corresponding coverage areas:
LocationFrequency
Alor Setar (Kedah)99.1 MHz
Kota Bharu (Kelantan)107.4 MHz
Johor Bahru (Johor)102.5 MHz
Klang Valley (Selangor/Kuala Lumpur)95.8 MHz
Kuantan (Pahang)87.6 MHz
George Town (Penang)89.9 MHz
Ipoh (Perak)87.9 MHz
Seremban (Negeri Sembilan)98.6 MHz
Kuala Terengganu (Terengganu)107.5 MHz
Melaka94.0 MHz
These allocations enable Fly FM to reach listeners throughout Peninsular Malaysia, with transmitters positioned on strategic elevated sites such as Gunung Ulu Kali for the Klang Valley signal and Mount Pulai for Johor Bahru to maximize propagation. Technical specifications for the transmitters include levels designed for regional dominance, typically supporting coverage radii of 50-100 kilometers depending on and antenna configuration, though exact figures vary by site. In border regions, signals extend beyond ; for instance, the 102.5 MHz transmission from is receivable in parts of , while northern frequencies like 99.1 MHz in and 107.4 MHz in reach . This cross-border reach has been consistent since the initial allocations in , with periodic optimizations to address urban-rural disparities in reception quality. Regional variations in reception arise from geographical factors, with urban areas benefiting from stronger, more stable signals due to proximity to transmitters, whereas rural zones may require higher elevation antennas or boosters for consistent tuning. Historical frequency planning since 2005 has prioritized full coverage, incorporating adjustments for interference from adjacent countries. For listeners in fringe or border areas, optimal reception is achieved using vehicle-mounted antennas or portable FM adapters, which help mitigate signal fading caused by distance or physical barriers.

Digital and Online Presence

Fly FM provides multiple streaming options for listeners to access its live broadcasts and on-demand content digitally. The station streams live audio directly through its official website at listen.flyfm.audio, featuring current programming such as non-stop music segments and talk shows. Additionally, Fly FM is available on the platform, offering free access worldwide for real-time listening without requiring a traditional FM receiver. On-demand podcasts of key shows, including episodes from "The Ryan Show," are accessible via the Audio+ app and services like , allowing users to replay segments at their convenience. The station's mobile application, Audio+, launched by Media Prima Audio in August 2021 as part of a broader rebranding initiative, serves as a central hub for digital consumption. This app supports live streaming of Fly FM alongside interactive features like user chats during broadcasts and integration with other Media Prima radio stations. Fly FM provides video streaming through its YouTube channel Fly TV, where visual content complements audio shows with interviews, performances, and challenges. Fly FM actively engages audiences on social media, with a combined following exceeding one million across major platforms as of 2025. On (@flyfm958), it boasts around 126,000 followers and posts music clips, host interactions, and promotional reels. TikTok (@flyfm) has over 217,000 followers, featuring short-form videos on trending topics and user challenges, while maintains approximately 1.08 million likes as of November 2025 for community-driven content like event announcements and memes. In 2025, campaigns such as the Malaysian Hip Hop series highlighted local artists through dedicated video series on these channels, blending educational content with interactive polls to boost participation. To enhance digital engagement, Fly FM incorporates prompts on , encouraging followers to share stories or creations tied to show themes, and organizes virtual events like online live sessions with DJs and hosts. These initiatives extend the station's influence by fostering a and beyond physical broadcasts.

Reception and Influence

Popularity and Ratings

Fly FM has established itself as one of Malaysia's leading English-language radio stations, consistently ranking among the top in audience metrics. According to Audio surveys, the station reached over 1 million weekly listeners in 2021, maintaining stability during the pandemic era. By early 2022, listenership stood at 1.033 million weekly listeners, reflecting a modest increase in key shows like the and Drive programs among the 15-34 age group. Post-pandemic recovery accelerated, with Fly FM reporting 2.15 million weekly listeners in April 2024, positioning it as the second-most popular English station behind Hitz FM. This growth peaked around 2024-2025, with Nielsen surveys indicating 2.4 million weekly listeners by November 2024—a 12.8% year-on-year rise—and 2.2 million in May 2025, capturing a significant share of audiences through its music-focused format. The station's popularity is further underscored by notable awards and recognitions in the broadcasting industry. In 2024, Fly FM's innovative AI radio DJ, Aina Sabrina, won the Best Use of AI in at the + Awards, highlighting its technological advancements. Additionally, the station received a Gold award in the Best of AI category at The Appies Awards 2024 for pioneering Malaysia's first AI DJ, enhancing listener engagement through personalized content. In 2025, Aina Sabrina also received Silver for Best Use of AI at the Asia Awards, further recognizing Fly FM's AI advancements. Listener-voted recognitions have also affirmed its appeal, with Fly FM frequently cited in surveys for superior music variety and relevance to young demographics. Culturally, Fly FM plays a pivotal role in promoting Malaysian English-language music, dedicating 25% of its playlist to local artists as part of the Fly Malaysia initiative launched in 2024. This commitment fosters emerging talent and cultural representation, exemplified by events like the Fly Malaysia Live Showcase, which featured homegrown performers in 2025. The station's Fly Top 40 countdown show engages audiences weekly, voting on trending tracks and amplifying local hits. Fly FM also ties into major concerts, such as the 2026 My Chemical Romance revival tour in , providing exclusive coverage and promotions that resonate with and alternative youth subcultures. Despite these successes, Fly FM faced challenges, including a broadcast hiatus on the MYTV platform from March 2022 to September 2023, which temporarily limited for digital viewers. The station recovered strongly through expanded digital strategies, contributing to Audio's overall 3.5 billion video views and 6.1 million total listeners across platforms by October 2025. This shift bolstered resilience, with online streams and driving renewed youth engagement.

Similar Stations

Fly FM, a hot adult contemporary station emphasizing "more music, less talk," competes primarily with other English-language broadcasters in targeting urban listeners in the and beyond. Hitz FM, operated by on 92.9 MHz, adopts a high-energy (CHR) format focused on and pop tracks, appealing to a younger, trend-driven audience with vibrant programming that includes more talk segments and entertainment news. In contrast, Fly FM differentiates itself through its streamlined Hot AC approach, prioritizing a broader mix of contemporary pop and rock with minimal interruptions, positioning it as a relaxed alternative to Hitz FM's energetic, talk-heavy style. Another key competitor is Mix FM, also from and broadcasting on 94.5 MHz, which follows an contemporary format blending hits from the onward with talk and broader content, attracting an older demographic seeking variety and nostalgia. Fly FM sets itself apart by skewing more youthful and modern within the English-speaking market, offering a "less talk" philosophy that appeals to commuters and young professionals preferring uninterrupted music flows over Mix FM's conversational elements. This format overlap in contemporary music is evident, yet Fly FM's emphasis on emerging artists further distinguishes it from Mix FM's wider, international-leaning playlist. Fly FM's 2021 rebranding and revamp reinforced its distance from pure CHR rivals like Hitz FM by enhancing its Hot AC identity with localized content and reduced talk time, solidifying its role as a youthful alternative in a crowded English radio landscape. While Hitz FM maintains a ratings lead as Malaysia's top English station, Fly FM has demonstrated competitive growth, occasionally edging out others in listener reach among urban demographics.

References

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  5. https://www.abu.org.my/2024/06/10/malaysias-first-ai-powered-radio-dj-aina-sabrina-wins-broadcasting-award/
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  37. https://www.nst.com.my/lifestyle/groove/2024/06/1059622/showbiz-fly-fms-dj-aina-receives-international-award
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  46. https://mix.syok.my/
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  49. https://www.nielsen.com/insights/2015/radio-listenership-continues-to-appeal-among-malaysians/
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