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Princess Cruises
Princess Cruises is an American cruise line owned by Carnival Corporation & plc. The company headquarters are in Santa Clarita, California and is incorporated in Bermuda. As of 2025, it is the sixth largest cruise line by net revenue. It was previously a subsidiary of P&O Princess Cruises. The line has 17 ships cruising global itineraries that are marketed to both American and international passengers.
In the 1980s, Princess rose in prominence after American television series The Love Boat was set primarily on the Pacific Princess in its weekly episodes, and the brand has since continued to invoke its connection to the series.
Princess Cruises began in 1965, when founder Stanley McDonald chartered Canadian Pacific Limited's Alaska cruise ship Princess Patricia for Mexican Riviera cruises from Los Angeles during a time when she would have usually been laid up for the winter. However, Princess Pat, as she was fondly called, had never been designed for tropical cruising, lacking air-conditioning, and Princess ended her charter in favor of a more purpose-built cruise ship Italia.
Princess, who marketed the ship as Princess Italia, but never officially renamed her, used the ship to inaugurate their Mexican Riviera cruises out of Los Angeles and did not receive the Princess logo on her funnel until 1967.
In 1969, Princess Italia was used on Alaskan cruises from San Francisco, but by 1973, the charter was canceled, and Italia returned to Europe on charter to Costa Cruise Line.
Princess's third charter ship was Costa's Carla C. Originally, Compagnie Générale Transatlantique's SS Flandre, the ship had been purchased by Costa in the late 1960s and given a major rebuilding. Almost immediately after completion, the ship was chartered to Princess, and it was on board the ship, which was marketed as, but again not officially renamed, Princess Carla, that Jeraldine Saunders wrote the first chapters of her nonfiction book The Love Boats.
Britain's Peninsular & Oriental Steam Navigation Company (P&O), which by 1960 was the world's largest shipping company, with 320 oceangoing vessels, acquired Princess Cruise Lines in 1974 and their Spirit of London (originally to have been Norwegian Cruise Line's Seaward) was transferred to the Princess fleet, becoming the first Sun Princess.
The two ships that were to be featured heavily in the television series The Love Boat were built in 1971 at Nordseewerke for Flagship Cruises and originally named the Sea Venture (for the original Sea Venture, the 1609 wreck of which resulted in the settlement of Bermuda) and Island Venture. In 1974, P&O purchased them for their Princess division, and they served as Pacific Princess and Island Princess respectively.
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Princess Cruises
Princess Cruises is an American cruise line owned by Carnival Corporation & plc. The company headquarters are in Santa Clarita, California and is incorporated in Bermuda. As of 2025, it is the sixth largest cruise line by net revenue. It was previously a subsidiary of P&O Princess Cruises. The line has 17 ships cruising global itineraries that are marketed to both American and international passengers.
In the 1980s, Princess rose in prominence after American television series The Love Boat was set primarily on the Pacific Princess in its weekly episodes, and the brand has since continued to invoke its connection to the series.
Princess Cruises began in 1965, when founder Stanley McDonald chartered Canadian Pacific Limited's Alaska cruise ship Princess Patricia for Mexican Riviera cruises from Los Angeles during a time when she would have usually been laid up for the winter. However, Princess Pat, as she was fondly called, had never been designed for tropical cruising, lacking air-conditioning, and Princess ended her charter in favor of a more purpose-built cruise ship Italia.
Princess, who marketed the ship as Princess Italia, but never officially renamed her, used the ship to inaugurate their Mexican Riviera cruises out of Los Angeles and did not receive the Princess logo on her funnel until 1967.
In 1969, Princess Italia was used on Alaskan cruises from San Francisco, but by 1973, the charter was canceled, and Italia returned to Europe on charter to Costa Cruise Line.
Princess's third charter ship was Costa's Carla C. Originally, Compagnie Générale Transatlantique's SS Flandre, the ship had been purchased by Costa in the late 1960s and given a major rebuilding. Almost immediately after completion, the ship was chartered to Princess, and it was on board the ship, which was marketed as, but again not officially renamed, Princess Carla, that Jeraldine Saunders wrote the first chapters of her nonfiction book The Love Boats.
Britain's Peninsular & Oriental Steam Navigation Company (P&O), which by 1960 was the world's largest shipping company, with 320 oceangoing vessels, acquired Princess Cruise Lines in 1974 and their Spirit of London (originally to have been Norwegian Cruise Line's Seaward) was transferred to the Princess fleet, becoming the first Sun Princess.
The two ships that were to be featured heavily in the television series The Love Boat were built in 1971 at Nordseewerke for Flagship Cruises and originally named the Sea Venture (for the original Sea Venture, the 1609 wreck of which resulted in the settlement of Bermuda) and Island Venture. In 1974, P&O purchased them for their Princess division, and they served as Pacific Princess and Island Princess respectively.