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Prism TV

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Prism TV

Prism TV is an American IPTV service owned by Lumen Technologies. It is based on the same technology as the U-verse service deployed by AT&T.

Around the time that Sprint Nextel spun off their landline division to form Embarq, Verizon, and AT&T began work on their own IPTV services to compete with the local cable companies.[citation needed] Embarq was no different, and had started work on a similar service called Embarq TV.[citation needed] Details were scarce, but the service was rumored to have been an IPTV fiber-to-the-node service similar to AT&T's U-verse. The service was going through beta testing when CenturyTel agreed to purchase Embarq to form CenturyLink in 2009.[citation needed]

CenturyLink (still known as CenturyTel) began rolling out what was to eventually be known as Prism TV in October 2009 in Jefferson City, Missouri. It adopted the Prism TV name in 2011, based on the Embarq TV infrastructure.

Over time, CenturyLink began rolling out Prism TV in markets as they were upgraded from the old copper-based services to fiber-optic communication, eventually offering the service in markets in Arizona, Colorado, Florida, Iowa, Minnesota, Missouri, Nebraska, Nevada, North Carolina, Oregon, Washington, and Wisconsin.

Other markets were to follow once their lines were upgraded to be able to carry Prism TV. In the interim, markets that did not offer Prism TV had a triple play option through CenturyLink with DirecTV. Some CenturyLink customers also had Dish Network as their TV provider through CenturyLink under a grandfather clause, as Dish was the legacy provider through CenturyTel and Embarq; CenturyLink switched to DirecTV as part of its acquisition of Qwest, who had partnered with DirecTV.

In 2018, CenturyLink stopped offering Prism TV to new customers. Instead, CenturyLink it began promoting DirecTV for new customers.

In late 2020, CenturyLink began the process of discontinuing Prism TV completely starting in Minnesota and Nevada. As of March 2021, several other markets have stopped offering the service to all customers including Arizona, Colorado, Washington, and parts of Florida.

Reception for Prism TV has been generally positive, with many observers feeling that giving consumers the option in areas where they might have been stuck with the local cable company if they weren't able to receive satellite television (due to either technical reasons or not being allowed through their landlords if they rent their homes) combined with cord-cutting would ultimately help push pay TV prices lower.

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American IPTV service
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