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Q (magazine)

Q was a British popular music magazine. It was founded in 1986 by broadcast journalists Mark Ellen and David Hepworth, who were presenters of the BBC television music series The Old Grey Whistle Test. Q was published in print in the UK from 1986 until July 2020. In 2023, it was revived as an online publication, which ran until May 2024.

Q was originally published by the EMAP media group and set itself apart from much of the other music press with monthly production and higher standards of photography and printing. In the early years, the magazine was sub-titled "The modern guide to music and more". Originally it was to be called Cue (as in the sense of cueing a record, ready to play), but the name was changed so that it would not be mistaken for a snooker magazine. Another reason, cited in Q's 200th edition, is that a single-letter title would be more prominent on newsstands.

In January 2008, EMAP sold its consumer magazine titles, including Q, to the Bauer Media Group. Bauer put the title up for sale in 2020, alongside Car Mechanic, Modern Classics, Your Horse, and Sea Angler. Publication ceased in July 2020 as Kelsey Media decided to buy a number of non-music titles from Bauer (Sea Angler, Car Mechanics and Your Horse), making the 28 July 2020 issue (Q415) the last to be published. The end of the print version of Q was blamed both on lower circulation and advertising revenue caused by the COVID-19 pandemic, as well as being "a symptom of an expert-free internet age."

After the sale of the brand to Empire Media Group, Q was soft launched as an online publication in November 2023, posting new content along with articles from their archive. It was officially relaunched in January 2024, with a new editorial team spearheaded by US Editor Andrew Barker in Los Angeles and Oxford-based UK and Europe Editor, Dominic Utton. In May 2024 the magazine ceased operations. Six full-time journalists were laid off.

The magazine had an extensive review section, featuring new releases, reissues, compilations, film and live concert reviews, as well as radio and television reviews. Each review included a rating from one to five stars. While its content was non-free they hosted an archive of all of their magazine covers.

Much of the magazine was devoted to interviews with popular music artists. According to Alexis Petridis of The Guardian, it was originally set up after the success of "rock’s old stagers" at Live Aid, which co-founders Mark Ellen and David Hepworth had co-presented, to focus on long-established acts that appealed to an older music market, such as Paul McCartney, Rod Stewart, Paul Simon, Elton John, Genesis, and Eric Clapton. It also compiled lists, ranging from "The 100 Greatest Albums" to "The 100 Richest Stars in Rock", with a special edition magazine called "The 150 Greatest Rock Lists Ever" published in July 2004. Q also produced a number of special editions devoted to a single act/artist like U2 or Nirvana, but these magazines stopped in 2018, with its sister magazine, Mojo (also owned by Bauer) continuing to produce specials devoted to artists like Bob Dylan.

Promotional gifts were given away, such as cover-mounted CDs or books. The January 2006 issue included a free copy of "The Greatest Rock and Pop Miscellany … Ever!", modelled on Schott's Original Miscellany.[citation needed] Each issue of Q had a different message on the spine. Some readers tried to work out what the message had to do with the contents of the magazine. This practice (known as the "spine line") has since become commonplace among British lifestyle magazines, including Q's sister publication Empire and the football monthly FourFourTwo.[citation needed]

The magazine had a relationship with the Glastonbury Festival, producing both a free daily newspaper on-site during the festival and a review magazine available at the end of the event. That was first started as a Select magazine spin-off, although as Q moved its focus to the Britpop and indie rock stars of the 1990s, it was decided that EMAP did not need two monthly titles (and Raw magazine as well) covering the same genre of music; Select was shut in late 2000, with Q continuing. In January 2008, Mojo was launched by EMAP as a rival to Uncut and focused on all the rock stars, now viewed upon as being heritage and classic, that Q originally featured in its pages in 1986. In late 2008, Q revamped its image with a smaller amount of text and an increased focus on subjects other than music.[citation needed]

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