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Quiksilver

Quiksilver is a brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport-related equipment. The parent company changed its name in March 2017 from Quiksilver, Inc. to Boardriders, Inc., and is the owner of the brands Quiksilver, Roxy and DC Shoes. In 2018, Boardriders acquired Billabong International Limited, gaining the Billabong, Element, Von Zipper, RVCA and XCEL brands. Authentic Brands Group bought Boardriders and its associated brands and intellectual property in 2023.

Quiksilver manufactures and sells a wide range of products that include sportswear (swimsuits), clothing (T-shirts, polo shirts, flannels, jackets, hoodies, pants, shorts), footwear (sneakers, sandals), and accessories (hats, backpacks, and wallets). The company also produces a line of apparel for young women, under the Roxy brand. Another line of apparel for women is sold under the brand Quiksilver Women.

Quiksilver purchased Skis Rossignol for $560 million in 2005, but sold Rossignol on 12 November 2008 for $37.5 million (30 million euros) in cash and a $12.5 million note (10 million euro). Quiksilver owned golf-equipment maker Cleveland Golf until 31 October 2007, when it sold the company to a Japanese sporting-goods company.

In 2009, Moody's included Quiksilver on its Bottom Rung list of companies most likely to default on its debt.

As of 2013, Quiksilver operated 834 stand-alone stores in major cities across Australia, New Zealand, and the Pacific, Europe, North and South America, Asia, and Africa]. At that time, the two types of Quiksilver-operated stores were known as either "Boardriders Club" or "Factory" stores. Their products were also sold in many other outlets across the world, such as PacSun, the Fells Point Surf Company, and the Ron Jon Surf Shop. With PacSun's decline in retail prominence, Quiksilver and other brands suffered diminished sales.[clarification needed] In addition, the company operated a number of separate Roxy and Quiksilver Youth stores.

As of 2013, the company suffered a financial slump for six years and initiated a turnaround plan in an attempt to resolve this. In September 2015, the company filed for Chapter 11 bankruptcy.

Co-founder of Quiksilver Bob McKnight stepped down as CEO on 11 January 2013. He then acted as executive chairman, until retiring in October 2014. Andy Mooney, who was formerly chairman of Disney Consumer Products, was CEO from 2013 to 2015.

Mooney stepped down as the CEO and was replaced in March 2015 by longtime employee Pierre Agnes to restructure the brand. In 2015, Agnes was promoted from president to CEO.

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