KUOM (770 AM) – branded Radio K - Real College Radio – is a daytime-only, non-commercial, college radio station licensed to Minneapolis, Minnesota. Owned by the University of Minnesota, Twin Cities, the station is operated by students and faculty. It mainly airs alternative rock with other genres of music. The studios are in Rarig Center on the University of Minnesota campus.

KUOM is a member of AMPERS, the Association of Minnesota Public Educational Radio Stations. It receives funding from a number of sources, including donations from listeners. Approximately 40% of the station's funding comes from listener support, while the rest is provided by the state and federal governments, along with the University of Minnesota.

KUOM's AM signal operates at 5,000 watts with a non-directional antenna. Its transmitter tower is on the St. Paul - Falcon Heights campus. Due to its low frequency of 770 kHz, combined with the region's excellent soil conductivity, the station's AM coverage is comparable to that of a full-power FM station. Its signal can be heard throughout the Twin Cities area, with grade B coverage as far as St. Cloud and Mankato. However, the AM operation is licensed to broadcast only during daylight hours to avoid interfering with Class A WABC in New York City at night. Therefore, its hours of operation vary from month to month, reflecting local sunrise and sunset times. Sign off, for example, ranges from 4:30 p.m. in winter to 9:00 p.m. in summer. KUOM extends its reach, and adds nighttime service, with two FM translators and one limited-reach FM station that allow KUOM's programming to be heard 24 hours a day. KUOM is also available online.

Programs include a wide variety of Independent and Alternative music, and feature specialty shows dedicated to Metal, Hip Hop, Jazz, R&B, Electronic, Punk, Folk, and World Music. The station specializes in promoting local musicians and produces local shows, including the award-winning Off The Record. Music submissions are filtered through a large group of volunteer reviewers and DJs.

A news program called Access Minnesota began in 2004. It is carried on several dozen radio stations across the state. Focusing on politics and the media, the program is produced by Radio K and the Minnesota Broadcasters Association.

The station's programming has been recognized as the "best radio station of the Twin Cities" in 2010, 2013, and 2015 by City Pages editors. Pitchfork founder Ryan Schreiber also commonly cites the station's influence as having been an integral factor in his decision to start an online publication dedicated to the coverage of independent music.

The university traces its radio activities back more than 100 years, starting with experimental work in 1912, followed by radiotelegraph broadcasts begun in 1920, and radiotelephone broadcasts of market reports inaugurated in February 1921. KUOM's first license as a broadcasting station, originally WLB, was granted on January 13, 1922. This was Minnesota's first broadcasting station, making KUOM one of the oldest surviving radio stations in North America.

Originally called "wireless telegraphy," radio experimentation at the University of Minnesota began in 1912, conducted by Professor Franklin Springer, using spark transmitters that could only send the dots-and-dashes of Morse code. In January 1916, it was reported that as a "first in the northwest," the College of Engineering was planning to transmit the progress of that night's basketball game between the University of Minnesota and the visiting University of Iowa team.