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Radio Mirchi
Radio Mirchi ("Mirchi" in Hindi meaning red chilli), also known as 98.3 Mirchi, is a nationwide network of private FM radio stations in India. It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group. The tagline of Radio Mirchi is "Mirchi Sunnewaale Always Khush!" ("Mirchi Listeners are Always Happy!"). It is the first privately owned radio station in India.
Radio Mirchi maintains weekly music charts, or record charts, for India. The most followed charts are Mirchi Top 20 (Bollywood Songs, now celebrities select their favourites) and Indie Pop 10 (Independent Music). Both of these charts rank recorded music according to popularity. These charts are published on a weekly basis in the Indian English-language daily newspaper, The Times of India, and on Radio Mirchi's official website.
Mirchi has its stations in India and also in GCC countries: UAE, Qatar, and Bahrain.
As per the latest IRS data released in 2017, Radio Mirchi has emerged as the number one FM broadcaster in Delhi and Mumbai, as well as in the top 8 metros taken together.
The original avatar of Radio Mirchi was Times FM. Radio Mirchi began operations in 1993 in Indore, Madhya Pradesh. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Indore, Hyderabad, Mumbai, Delhi, Kolkata, Varanasi, Visakhapatnam and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators.
In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.
In January 2006, Radio Mirchi purchased 25 frequencies in the second wave of licences that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centres. In the first wave of launches, Indore was the first city in India to have a grade of the first private radio channel. Times decided to start a radio channel to address the mass audience, as advertisers can be attracted by showing a low cost per thousand.
Radio Mirchi invested above Rs.339 crore during phase III auctions and purchased 17 new channels in new cities such as Chandigarh, Kochi, Kozhikode, Jammu, Srinagar, Guwahati and Shillong, as well as in existing cities such as Bangalore, Hyderabad, Ahmedabad, Pune, Kanpur, Lucknow, Jaipur, Nagpur and Surat. This pushes Radio Mirchi presence in 49 centres.
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Radio Mirchi
Radio Mirchi ("Mirchi" in Hindi meaning red chilli), also known as 98.3 Mirchi, is a nationwide network of private FM radio stations in India. It is owned by the Entertainment Network India Ltd (ENIL), which is one of the subsidiaries of The Times Group. The tagline of Radio Mirchi is "Mirchi Sunnewaale Always Khush!" ("Mirchi Listeners are Always Happy!"). It is the first privately owned radio station in India.
Radio Mirchi maintains weekly music charts, or record charts, for India. The most followed charts are Mirchi Top 20 (Bollywood Songs, now celebrities select their favourites) and Indie Pop 10 (Independent Music). Both of these charts rank recorded music according to popularity. These charts are published on a weekly basis in the Indian English-language daily newspaper, The Times of India, and on Radio Mirchi's official website.
Mirchi has its stations in India and also in GCC countries: UAE, Qatar, and Bahrain.
As per the latest IRS data released in 2017, Radio Mirchi has emerged as the number one FM broadcaster in Delhi and Mumbai, as well as in the top 8 metros taken together.
The original avatar of Radio Mirchi was Times FM. Radio Mirchi began operations in 1993 in Indore, Madhya Pradesh. Until 1993, All India Radio or AIR, a government undertaking, was the only radio broadcaster in India. The government then took the initiative to privatize the radio broadcasting sector. It sold airtime blocks on its FM channels in Indore, Hyderabad, Mumbai, Delhi, Kolkata, Varanasi, Visakhapatnam and Goa to private operators, who developed their own program content. The Times Group operated its brand, Times FM, till June 1998. After that, the government decided not to renew contracts given to private operators.
In 2000, the government announced the auction of 108 FM frequencies across India. ENIL won the largest number of frequencies, and thus started its operations under the brand name Radio Mirchi.
In January 2006, Radio Mirchi purchased 25 frequencies in the second wave of licences that were issued by the Government of India. This pushes the Radio Mirchi presence in 32 centres. In the first wave of launches, Indore was the first city in India to have a grade of the first private radio channel. Times decided to start a radio channel to address the mass audience, as advertisers can be attracted by showing a low cost per thousand.
Radio Mirchi invested above Rs.339 crore during phase III auctions and purchased 17 new channels in new cities such as Chandigarh, Kochi, Kozhikode, Jammu, Srinagar, Guwahati and Shillong, as well as in existing cities such as Bangalore, Hyderabad, Ahmedabad, Pune, Kanpur, Lucknow, Jaipur, Nagpur and Surat. This pushes Radio Mirchi presence in 49 centres.