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Rande Gerber
Rande Gerber
Rande Gerber
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Rande Gerber (born April 27, 1962)[1] is an American businessman. He founded tequila brand Casamigos alongside actor George Clooney and businessman Mike Meldman, as well as nightlife companies Midnight Oil, Caliche Rum, and Gerber Group, with a portfolio that has consisted of nightlife industry, such as restaurants, bars and lounges worldwide.[2] He is the husband of model Cindy Crawford and the father of model Kaia Gerber and Presley Gerber.

Key Information

Early life

[edit]

Gerber is the son of Jordan Gerber and Ellen Peckman. He is of Russian-Jewish descent.[1] Gerber grew up in Hewlett, New York[3] and graduated from Hewlett High School in 1980.[4][5] He earned a bachelor's degree in marketing from the University of Arizona.[6]

Career

[edit]

Gerber Group opened its first venue, the bar The Whiskey in the Paramount Hotel in theater district of New York City, in 1991.[7] In 2013, he partnered with George Clooney to launch Casamigos Tequila.[8] In June 2017, it was sold to Diageo for $700 million, with an additional $300 million possible depending on the company's performance over the next ten years.[9]

In January 2019, it was announced that Gerber and his partners, Michael Meldman, Jeff Shell, and Jay Sures would purchase Nate 'n Al of Beverly Hills and keep it open.[10][11]

Personal life

[edit]

Gerber married model Cindy Crawford on May 29, 1998.[12] They have two children, son Presley Walker (born 1999)[1] and daughter Kaia Jordan (born 2001),[13][14] both of whom started modeling careers while growing up.[15][16] In August 2021, the couple sold their home in Trousdale Estates, Beverly Hills, for a reported $13.5 million.[17]

References

[edit]
[edit]
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Rande Gerber

View on Grokipedia
from Grokipedia
Rande Gerber is an American entrepreneur, former model, and industry pioneer, best known for co-founding the premium tequila brand with actor and real estate developer Mike Meldman in 2013. Born April 27, 1962, in , New York, Gerber grew up in a middle-class family on Long Island's South Shore as one of three sons to Jordan Gerber, a salesman, and Ellen Gerber; his parents divorced when he was 13. Gerber began his career as a model at age 16 after being scouted in , later earning a marketing degree from the . Transitioning to business, he entered the sector in 1991 by partnering with hotelier to open The Whiskey bar at the in , marking the debut of his Gerber Group hospitality company, which he co-founded with his brothers Scott and Kenn. The Gerber Group expanded to develop high-profile venues like the Skybar at the in and The Whiskey Blue in , establishing Gerber as a key figure in upscale urban despite a notable professional fallout with Schrager in 2000. In the spirits industry, —named after the "casas amigos" (friendly houses) Gerber and Clooney shared in —grew rapidly to become one of the world's fastest-expanding brands before its 2017 acquisition by for an initial $700 million, with potential additional payments up to $300 million based on performance over the following decade. Gerber has been married to supermodel since 1998, with whom he shares two children: son Presley Walker Gerber (born 1999) and daughter Kaia Jordan Gerber (born 2001), both of whom have pursued modeling careers. The family resides in , and Gerber's ventures have contributed to his estimated of $400 million as of 2024.

Early life

Family and childhood

Rande Gerber was born on April 27, 1962, in , . He grew up in Hewlett on Long Island's South Shore, part of the Five Towns area, in a middle-class Jewish family. Gerber is the son of Jordan Gerber, a salesman for a jeans company, and Ellen Gerber, a homemaker whose maiden name was Goldberg. His parents were both born to Jewish immigrant families from and who had settled in New York. He has two older brothers, Scott and Kenny, with whom he later collaborated in business ventures. Gerber has described his childhood as happy and unremarkable, involving typical suburban activities such as playing sports like soccer and , and spending time with friends in the close-knit community. His parents divorced when he was 13, after which he would travel into on weekends to see his father. His father's steady job in the garment business provided a stable household and instilled early values around hard work and family priorities, which Gerber later credited as foundational influences. He attended Hewlett High School, marking the start of his formal education in the local area.

Education

Gerber attended Hewlett High School in Hewlett, New York, graduating in 1980. He subsequently enrolled at the , where he earned a degree in marketing.

Career

Modeling career

Following his graduation from the with a degree in marketing around 1984, Rande Gerber entered the modeling industry in the mid-1980s, initially working abroad in for several years. This period marked the beginning of his professional modeling pursuits, where he engaged in print and runway work typical of the era's fashion landscape. Gerber later relocated to in the late to advance his career, transitioning into a mix of modeling assignments and early business endeavors in commercial while based in . During this time, he continued as a print and runway model, appearing in various fashion campaigns that showcased the era's aesthetic of polished, athletic masculinity. It was through connections in the modeling world that Gerber met supermodel in the early at an industry event. By the mid-, however, Gerber began shifting away from modeling to concentrate on entrepreneurial opportunities in and , effectively ending his full-time involvement in the industry.

Hospitality and nightlife ventures

In 1991, Rande Gerber co-founded the Gerber Group, a hospitality development firm, alongside his brothers Scott and Kenny, marking his transition from modeling to entrepreneurship in the nightlife sector. The company debuted with the opening of The Whiskey, an intimate bar at the Paramount Hotel in New York City's theater district, designed by Philippe Starck and David Rockwell, which quickly became a celebrity hotspot and is credited with pioneering the modern hotel bar concept. This success prompted expansion, including a Los Angeles outpost at the Mondrian Hotel in 1996, broadening the brand's appeal in upscale urban markets. Building on this foundation, Gerber developed luxury lounge concepts through the Gerber Group and his related venture, , emphasizing sophisticated atmospheres in high-end hotels. Key examples include Whiskey Blue, a signature lounge launched in partnership with the W Hotel chain, starting with locations in and , featuring elements like glass elevators and candle-lit interiors to attract affluent clientele. further exemplified this approach, with a notable 5,500-square-foot bar and lounge opening at the AOL Time Warner Center in New York in 2003, designed for an exclusive, multimedia-enhanced nightlife experience. These ventures prioritized innovative design and celebrity endorsements, redefining hotel nightlife as a premium destination rather than a mere convenience. By the 2000s, the Gerber Group's portfolio had expanded to over 30 properties worldwide, including international outposts in cities like , Santiago, and beyond, through strategic alliances such as with Starwood Hotels for properties. This growth solidified Gerber's influence in upscale hospitality, focusing on experiential venues that blended , ambiance, and social cachet to drive the global trend toward boutique nightlife.

Casamigos Tequila

In 2013, Rande Gerber co-founded Casamigos Tequila with actor and real estate entrepreneur Mike Meldman, transforming their shared passion for premium spirits into a dedicated brand. The trio's inspiration stemmed from their frequent social gatherings in , where they sought a smoother, additive-free that could be enjoyed neat without the need for salt or lime to mask harsh flavors. What began as a quest for the perfect "house " for personal consumption evolved into a commercial venture after they sampled over 700 varieties and partnered with distillers in to craft a small-batch reposado using traditional methods, including slow-cooking in brick ovens and aging in American white oak barrels. Initially self-funded and produced exclusively for private use, served as the founders' personal stock, distributed informally among friends and family for two years before entering the market in 2013. The brand's ultra-premium positioning emphasized its handcrafted quality and approachable taste, quickly gaining traction in the growing U.S. market through word-of-mouth and selective placements in high-end bars and restaurants. By 2017, had become one of the fastest-growing brands, prompting its acquisition by , the world's largest spirits company, for an upfront payment of $700 million, with an additional $300 million contingent on future performance targets, valuing the company at up to $1 billion. Following the sale, Gerber retained a significant ongoing as the brand's and ambassador, continuing to oversee creative direction, product development, and promotional campaigns alongside Clooney and Meldman to maintain the label's authentic, friend-focused identity. Under Diageo's stewardship, expanded its portfolio to include blanco, añejo, and variants, while Gerber's involvement ensured the brand's emphasized lifestyle integration, such as signature cocktails and celebrity-endorsed events, solidifying its status as a cultural staple in the premium category.

Other business activities

In 2019, Rande Gerber joined a group of investors, including , Shelli Azoff, , and , to acquire the iconic in , ensuring its preservation as a historic landmark. The purchase prevented the deli's closure after 75 years in operation, with the investors committing to maintain its traditional menu and cultural significance in the entertainment community. Gerber expanded into the beauty sector through a minority stake investment in Hampton Sun, a luxury sun care brand founded by Salvatore Piazzolla, with the partnership leading to a comprehensive rebrand launched in 2025. The rebranding emphasized skin-first formulations, incorporating advanced ingredients like antioxidants and to enhance hydration and protection alongside broad-spectrum SPF, while updating packaging for a more modern, upscale aesthetic. Beyond these, Gerber has pursued investments in and projects leveraging his industry connections. He also holds an equity position in Prenuvo, a tech firm offering full-body MRI scans for preventive screening, aligning with wellness trends among high-profile networks. As of 2025, Gerber's is estimated at $400 million, derived primarily from successful business exits including the 2017 sale of Tequila.

Personal life

Marriage and family

Rande Gerber met supermodel in the early 1990s at the wedding of Crawford's agent, where they were introduced through mutual friends in the modeling industry. At the time, both were in other relationships—Crawford was married to actor , and Gerber was dating someone else—but they formed a close friendship that deepened after Crawford's divorce from Gere in 1995. The pair began dating shortly thereafter and made their first public appearance as a couple at the premiere of in 1997. Gerber and Crawford became engaged in 1997 after dating for several years, marking a significant step in their relationship. They married on May 29, 1998, in an intimate beachside ceremony at the Ocean Club in , attended by close family and friends. Their son, Presley Walker Gerber, was born on July 2, 1999, in . Their daughter, Kaia Jordan Gerber, followed on September 3, 2001, also in . The Gerber-Crawford maintains a close-knit dynamic, often prioritizing shared experiences amid their high-profile lives. Gerber and Crawford frequently collaborate on ventures, blending their professional interests with family life, and they make regular public appearances together at events like galas and brand launches. Their children, Presley and Kaia, have briefly pursued modeling careers, following in their parents' footsteps.

Residences and lifestyle

Rande Gerber and his wife, , have maintained their primary residence in , since the early 2000s, owning multiple properties in the area over the years. The Gerbers sold their Beverly Hills midcentury modern estate in 2021 for $13.5 million, a property they had acquired in 2017 for $11.6 million and renovated extensively before listing it the prior year. They also completed construction on a custom $10 million waterfront dream home in Miami Beach in October 2024, four years after purchasing the site in 2020 for $9.625 million with plans to demolish the existing midcentury structure. Gerber and Crawford lead a luxurious yet low-key lifestyle, emphasizing family time through frequent travel and casual outings while shunning excessive publicity. For instance, in April 2025, the couple joined their daughter for a family night out in , attending the Broadway opening of in coordinated black attire during a SoHo visit. Their approach prioritizes privacy and grounded experiences, such as relaxed dinners abroad and poolside vacations in destinations like . In October 2025, the family faced heightened security concerns when Crawford and their daughter Kaia obtained a temporary against alleged stalker Daniel Lee Schoonover, a 35-year-old man accused of incessant , including unwanted contacts and threats targeting both women. The initial , issued on October 20, required Schoonover to stay 100 yards away from the family members and their residences. Following a hearing on November 7, 2025, the restraining orders were extended to three years, with Rande Gerber also listed as a protected party. This incident underscores the challenges of maintaining a private life amid public prominence.

Philanthropy

Charitable contributions

Rande Gerber has supported various health-related charities through personal attendance at fundraising events. In 2016, he and his wife, , attended the Foundation's 9th Annual "Big Fighters, Big Cause" Charity Boxing Night, which raised funds for childhood research, awareness, and prevention. Gerber has also contributed to efforts, including support for organizations motivated by Crawford's family history with the disease. Gerber and Crawford have participated in education and youth-focused initiatives, notably attending the 2016 "Who Cares About The Next Generation" benefit for the UCLA Jonsson Cancer Center Foundation, which supports programs aiding young cancer patients. Their family philanthropic efforts emphasize youth and health causes, with Gerber facilitating financial contributions, event auctions, and resource donations to related organizations. A notable example of Gerber's personal charitable giving occurred in 2013, when he donated a $1 million cash gift from close friend entirely to charity. Following the 2017 sale of Casamigos , which reportedly contributed to estimates of his reaching up to $400 million as of 2023, Gerber continued these efforts, including using his Café Habana Malibu location during the 2020 pandemic to feed the homeless and donate food to and charities. Specific donation amounts remain undisclosed, but his involvement underscores a commitment to community support through direct and ongoing contributions.

Involvement with foundations

Rande Gerber has demonstrated support for the Clooney Foundation for Justice through his attendance at key events, including the organization's inaugural Albie Awards held on September 29, 2022, at the , where he appeared alongside his wife, , to honor advocates for justice and . He and Crawford also attended the 2023 Albie Awards. The event, hosted by George and , highlighted Gerber's alignment with the foundation's mission to advance and protect vulnerable populations worldwide. Gerber's philanthropic collaborations often intersect with his longtime friendship with , exemplified by his decision to donate the $1 million cash gift he received from Clooney in 2013 to various charitable causes, as the had intended the gesture to benefit those in need rather than personal enrichment. This act underscored their shared commitment to giving back, with Gerber noting that he redirected the funds because he did not require them personally, thereby extending the gift's impact to support broader humanitarian efforts. Through family joint appearances at charitable events, Gerber has contributed to advocacy for and community initiatives, reinforcing his role in high-profile organizational support.

References

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