Ray Ray (album)
Ray Ray (album)
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Ray Ray (album)

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Ray Ray (album)

Ray Ray is the second studio album by American R&B singer, songwriter, and producer Raphael Saadiq. It was released October 5, 2004, by his record label, Pookie Entertainment. After being dropped from Universal Records, Saadiq formed the label and recorded the album. He pursued a 1970s-inspired musical direction that was looser than his 2002 debut album, Instant Vintage, and produced Ray Ray with Michael Angelo, Jake and the Phatman, and Kelvin Wooten.

Titled after Saadiq's childhood nickname, Ray Ray features funky, groove-oriented songs and Saadiq's characteristic fusion of programmed beats, strings, neo soul melodies, and live guitar. They are arranged in a song cycle and touch on lighthearted romantic themes and socially conscious messages.

The album debuted at number 86 on the U.S. Billboard 200 chart, but fell off the next week. It received generally positive reviews from music critics. Although some were ambivalent towards its loose blaxploitation concept and Saadiq's songwriting, critics praised the album's production quality and vintage musical approach.

In 2002, Saadiq released his debut solo album Instant Vintage, which received critical acclaim and earned him five Grammy Award nominations. However, despite attaining a following among listeners in Europe, it was largely ignored by contemporary R&B listeners in the United States and did not sell well. After its release, he was dropped by his record label Universal Records.

Saadiq subsequently formed his own label, Pookie Entertainment, on which he released the double live album All Hits at the House of Blues in 2003. The live album showcased Saadiq's solo material and songs he recorded as a part of Tony! Toni! Toné! during the late 1980s and 1990s. Saadiq also continued working as a producer for other recording artists, including Erykah Badu, Kelis, Jill Scott, Nappy Roots, Earth, Wind & Fire, Sunshine Anderson, and Jaguar Wright.

Having fulfilled his creative ambition with Instant Vintage, he sought a looser direction for a follow-up studio album. He said of the direction for Ray Ray in an interview for Rolling Stone, "You only get to make a first statement one time, and I had definite ideas of how I wanted it to sound. Ray Ray represents a more fun side of what I do. I wanted to have a good time with it." In an interview for The Baltimore Sun, Saadiq discussed the inspiration behind the album's blaxploitation concept:

I was watching some Rudy Ray Moore flicks, some Superfly and got to thinking that all this is a part of our history, you know? It seems more Caucasians use [black] images more than we do. Quentin Tarantino uses them in his movies, especially the '70s stuff ... With Ray Ray, I thought I could, you know, embrace that part of our history and those images from that time.

Saadiq recorded the album with producers Michael Angelo, Focus..., and Jake and the Phatman, among others. He also worked with singer-songwriter Joi, former Tony! Toni! Toné! member D'wayne Wiggins, singer-songwriter Teedra Moses, singer Dawn Robinson, formerly of Saadiq's other group Lucy Pearl, singer-songwriter Babyface, and rapper Allie Baba, Saadiq's nephew.

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