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Red Ryder
Red Ryder is a Western comic strip created by Stephen Slesinger and artist Fred Harman which served as the basis for a wide array of character merchandising. Syndicated by Newspaper Enterprise Association, the strip ran from Sunday, November 6, 1938, through 1965.
In 1938, Harman met publisher, writer and comic syndicator Slesinger. At the time, Slesinger had scripted a new comic strip called Red Ryder and was seeking an outstanding Western artist with knowledge of authentic period details and who had a natural gift for drawing scenes from dramatic perspectives. Harman fit the description and was a genuine cowboy who was the ideal spokesperson for the Red Ryder Character franchise.
Slesinger brought Harman to New York and worked with him for a year before Red Ryder was ready to be launched through a carefully planned rollout from comic pages, to movies and radio shows, contests, merchandising tie-ins, and personal appearances by Harman at charity benefits, schools, and civic and Red Ryder youth enrichment events.
Slesinger pioneered the concept of synergy between radio, films, Big Little Books, novels, serial chapters, radio programs, events, rodeos, powwows, commercial tie-ins, and licensed products, such as the Daisy Red Ryder BB Gun, to build brand equity and create lasting and consistent impressions. By the time he launched Red Ryder, Slesinger had already proven his formula for creating evergreen character franchises with characters such as Tarzan, Winnie the Pooh, and many other golden-age newspaper comic characters.
Red Ryder became the longest-running and most popular comic character of the Western genre in movies, radio, comic strips, comic books, mass market retailing, and the collectors' market. Today, Red Ryder has some of the longest business relationships in the history of the licensing industry.
Red Ryder had two topper strips on the Sunday page: Little Beaver (Nov 6, 1938 - Aug 25, 1946) and Red Ryder's Corral of Western Lingo (Sept 8, 1946 - Oct 10, 1948).
Astride his mighty steed Thunder, Red was a tough cowpoke who lived on Painted Valley Ranch during the 1890s in the Blanco Basin of the San Juan Mountain Range, with his aunt, the Duchess, and his juvenile Native-American sidekick, Little Beaver, who rode his horse, Papoose, when they took off to deal with the bad guys. Little Beaver spoke in the pidgin English now considered an offensive caricature. (His most famous catchphrase was "You betchum, Red Ryder!") Other notable characters were Red's girlfriend, Beth Wilder, arch enemy Ace Hanlon, and ranch hand Buckskin Blodgett.
Harman was eventually acclaimed as one of the finest Western pen-and-ink artists, known for his dramatic sense of perspective and authentic action. Contributing artists and writers worked in Stephen Slesinger, Inc's New York studio and contributed to Red Ryder over the years, including Jim Gary, Edmund Good, John Wade ("Johnnie") Hampton, Robert MacLeod, and Bill Lignanti (of The Palm restaurant fame), Gaylord Du Bois (wrote scripts, circa 1939-1940), and Stephen Slesinger who drew detailed storyboards and scripted and approved all of the stories until he died in 1953, when Shirley Slesinger stepped into her husband's shoes, working closely with Bill Lignanti and Jay Rowland.
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Red Ryder
Red Ryder is a Western comic strip created by Stephen Slesinger and artist Fred Harman which served as the basis for a wide array of character merchandising. Syndicated by Newspaper Enterprise Association, the strip ran from Sunday, November 6, 1938, through 1965.
In 1938, Harman met publisher, writer and comic syndicator Slesinger. At the time, Slesinger had scripted a new comic strip called Red Ryder and was seeking an outstanding Western artist with knowledge of authentic period details and who had a natural gift for drawing scenes from dramatic perspectives. Harman fit the description and was a genuine cowboy who was the ideal spokesperson for the Red Ryder Character franchise.
Slesinger brought Harman to New York and worked with him for a year before Red Ryder was ready to be launched through a carefully planned rollout from comic pages, to movies and radio shows, contests, merchandising tie-ins, and personal appearances by Harman at charity benefits, schools, and civic and Red Ryder youth enrichment events.
Slesinger pioneered the concept of synergy between radio, films, Big Little Books, novels, serial chapters, radio programs, events, rodeos, powwows, commercial tie-ins, and licensed products, such as the Daisy Red Ryder BB Gun, to build brand equity and create lasting and consistent impressions. By the time he launched Red Ryder, Slesinger had already proven his formula for creating evergreen character franchises with characters such as Tarzan, Winnie the Pooh, and many other golden-age newspaper comic characters.
Red Ryder became the longest-running and most popular comic character of the Western genre in movies, radio, comic strips, comic books, mass market retailing, and the collectors' market. Today, Red Ryder has some of the longest business relationships in the history of the licensing industry.
Red Ryder had two topper strips on the Sunday page: Little Beaver (Nov 6, 1938 - Aug 25, 1946) and Red Ryder's Corral of Western Lingo (Sept 8, 1946 - Oct 10, 1948).
Astride his mighty steed Thunder, Red was a tough cowpoke who lived on Painted Valley Ranch during the 1890s in the Blanco Basin of the San Juan Mountain Range, with his aunt, the Duchess, and his juvenile Native-American sidekick, Little Beaver, who rode his horse, Papoose, when they took off to deal with the bad guys. Little Beaver spoke in the pidgin English now considered an offensive caricature. (His most famous catchphrase was "You betchum, Red Ryder!") Other notable characters were Red's girlfriend, Beth Wilder, arch enemy Ace Hanlon, and ranch hand Buckskin Blodgett.
Harman was eventually acclaimed as one of the finest Western pen-and-ink artists, known for his dramatic sense of perspective and authentic action. Contributing artists and writers worked in Stephen Slesinger, Inc's New York studio and contributed to Red Ryder over the years, including Jim Gary, Edmund Good, John Wade ("Johnnie") Hampton, Robert MacLeod, and Bill Lignanti (of The Palm restaurant fame), Gaylord Du Bois (wrote scripts, circa 1939-1940), and Stephen Slesinger who drew detailed storyboards and scripted and approved all of the stories until he died in 1953, when Shirley Slesinger stepped into her husband's shoes, working closely with Bill Lignanti and Jay Rowland.