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Redmi
Redmi (stylized in all caps as REDMI) is a subsidiary brand owned by the Chinese electronics company Xiaomi. It was first launched in July 2013 as a budget smartphone line, and became a separate sub-brand of Xiaomi in 2019, to takeover entry-level and mid-range devices originally produced by Xiaomi brand, while Xiaomi itself produces upper-range and flagship Xiaomi (formerly Mi) phones.
Redmi phones use Xiaomi's MIUI or Xiaomi HyperOS user interface on top of Android. Models are divided into the entry-level Redmi, the mid-range Redmi Note, and the flagship Redmi K. In 2022, an ultra-basic entry-level lineup, Redmi A was introduced, with some models featuring Android Go and lacking MIUI/HyperOS user interface. The Redmi K is exclusive to China and rebranded as Poco F for select global markets.
The most significant difference from other Xiaomi smartphones is that Redmi uses less expensive components, allowing lower prices while retaining more advanced specifications. In August 2014, The Wall Street Journal reported that in the second quarter of the 2014 fiscal year, Xiaomi had a smartphone market share of 14% in China; Redmi sales were attributed as a contributing factor toward this ranking.
Some devices with identical specification are released in some markets as POCO, in others as Redmi; for example the Poco X7 and Redmi Note 14 Pro 5G. Redmi Note 14 SE officially arrived in India on July 28, 2025.
The first Redmi phone Redmi (Red Rice in Mandarin), released in China in 2013, was first launched on Xiaomi's website, with consumer sales beginning on 12 July 2013. The phone was internationally released under the Redmi brand in early 2014.
On 13 March 2014, Redmi announced that their phones had been sold out in Singapore alone, eight minutes after being made available to buy on Xiaomi's website. Criticism regarding the release of Redmi phones included the notion that the firm may be exaggerating its sales by releasing them in small batches, causing them to quickly sell out.
On 4 August, The Wall Street Journal reported that in China's smartphone market, Xiaomi overtook Samsung in the second quarter of the 2014 fiscal year with a 14% market share in smartphone shipment rankings, while Samsung had a 12% market share during this time. Yulong and Lenovo both had a 12% market share during this time. Redmi sales were attributed as contributing to Xiaomi's increased shipment rankings in the smartphone market. Conversely, in the first quarter of 2014, Xiaomi held a 10.7% market share.
The Redmi Note 3 launched on 24 November 2015; unlike its predecessor, it does not have a user-changeable battery or microSD slot. It uses the MediaTek Helio X10 Octa-core 2.0 GHz Cortex-A53 SOC with the PowerVR G6200 GPU. The Snapdragon variant of the phone, released later the same year, is based on the Snapdragon 650 and has microSD support.
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Redmi
Redmi (stylized in all caps as REDMI) is a subsidiary brand owned by the Chinese electronics company Xiaomi. It was first launched in July 2013 as a budget smartphone line, and became a separate sub-brand of Xiaomi in 2019, to takeover entry-level and mid-range devices originally produced by Xiaomi brand, while Xiaomi itself produces upper-range and flagship Xiaomi (formerly Mi) phones.
Redmi phones use Xiaomi's MIUI or Xiaomi HyperOS user interface on top of Android. Models are divided into the entry-level Redmi, the mid-range Redmi Note, and the flagship Redmi K. In 2022, an ultra-basic entry-level lineup, Redmi A was introduced, with some models featuring Android Go and lacking MIUI/HyperOS user interface. The Redmi K is exclusive to China and rebranded as Poco F for select global markets.
The most significant difference from other Xiaomi smartphones is that Redmi uses less expensive components, allowing lower prices while retaining more advanced specifications. In August 2014, The Wall Street Journal reported that in the second quarter of the 2014 fiscal year, Xiaomi had a smartphone market share of 14% in China; Redmi sales were attributed as a contributing factor toward this ranking.
Some devices with identical specification are released in some markets as POCO, in others as Redmi; for example the Poco X7 and Redmi Note 14 Pro 5G. Redmi Note 14 SE officially arrived in India on July 28, 2025.
The first Redmi phone Redmi (Red Rice in Mandarin), released in China in 2013, was first launched on Xiaomi's website, with consumer sales beginning on 12 July 2013. The phone was internationally released under the Redmi brand in early 2014.
On 13 March 2014, Redmi announced that their phones had been sold out in Singapore alone, eight minutes after being made available to buy on Xiaomi's website. Criticism regarding the release of Redmi phones included the notion that the firm may be exaggerating its sales by releasing them in small batches, causing them to quickly sell out.
On 4 August, The Wall Street Journal reported that in China's smartphone market, Xiaomi overtook Samsung in the second quarter of the 2014 fiscal year with a 14% market share in smartphone shipment rankings, while Samsung had a 12% market share during this time. Yulong and Lenovo both had a 12% market share during this time. Redmi sales were attributed as contributing to Xiaomi's increased shipment rankings in the smartphone market. Conversely, in the first quarter of 2014, Xiaomi held a 10.7% market share.
The Redmi Note 3 launched on 24 November 2015; unlike its predecessor, it does not have a user-changeable battery or microSD slot. It uses the MediaTek Helio X10 Octa-core 2.0 GHz Cortex-A53 SOC with the PowerVR G6200 GPU. The Snapdragon variant of the phone, released later the same year, is based on the Snapdragon 650 and has microSD support.