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Reitmans (Canada) Limited is a Canadian retailing company, specializing in women's clothing. The company operates several store brands, including Reitmans, Penningtons, and RW&CO.

Key Information

Reitmans was founded in 1926 by Herman and Sarah Reitman, in Montreal, Quebec. The immediate success of the first store on Saint Laurent Boulevard prompted the Reitmans to open a second store which sold exclusively women's clothing. The founders' grandson Jeremy Reitman (who died in 2019) would later serve as chairman of the board and chief executive officer, with his brother Stephen Reitman as president and chief operating officer. By 2016, the company was active in 685 locations with stores in every province and two of three territories in Canada. For the fiscal year of 2015, net earnings were $13,415,000 on sales of $939,376,000.[3] However, Reitmans Canada Limited sought protection under the Companies' Creditors Arrangement Act (the "CCAA") in May 2020[4] in order to facilitate its operational, commercial and financial restructuring. They subsequently closed their Thyme Maternity (54 locations) and Addition Elle (77 locations) stores over the summer of 2020. As at April 30, 2022, the Company emerged from protection and operated 406 stores consisting of 237 Reitmans, 92 Penningtons and 77 RW&CO. The company's stock was moved from the Toronto Stock Exchange to the TSX Venture Exchange.[5]

In June 2023, Andrea Limbardi is named as president and chief executive, the company's first non-family member to occupy this position. [6]

Divisions

[edit]

Reitmans Canada Limited stores organized into operating chains aimed at different market segments.[7]

Reitmans in Markville Shopping Centre in Markham, Ontario.

Current divisions

[edit]
  • Reitmans is Canada's largest women's clothing specialty chain. There are 270 Reitmans stores, with stores in all ten provinces and two of Canada's three territories.
  • RW&CO. caters to men and women aged 25 to 40. It is the only chain in the Reitmans group that caters to both women and men. There are 89 RW & Co stores, with stores located in every province.
  • Penningtons caters to plus sized women. The chain offers career, casual clothing, underwear and accessories. There are 122 Penningtons stores, with stores located in all ten provinces.

Closed divisions

[edit]
  • Hyba, re-branded from Smart Set, was a women's activewear store closures were announced by Reitmans in March 2019; however, the Hyba clothing line continued to be carried at Reitmans stores thereafter
  • Thyme Maternity catered to pregnant women. There were 63 Thyme Maternity stores, with stores in every province except Newfoundland and Prince Edward Island.
  • Addition Elle focused on plus sized women. There were 90 Addition Elle stores.
  • Cassis focused on women aged 40 to 60 but closed in 2011.[8]

References

[edit]
[edit]
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Reitmans

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Reitmans (Canada) Limited is a leading Canadian specialty apparel retailer focused primarily on women's fashion, operating approximately 400 stores across the country and offering multi-channel shopping experiences that attract around 130 million annual visits. Founded in 1926 in Montreal by Herman and Sarah Reitman as a single women's clothing store, the company has grown into a publicly traded, family-controlled business, originally listed in 1947 and currently on the TSX Venture Exchange (symbols: RET, RET-A) following its relisting in 2020. Today, Reitmans operates under three core brands: Reitmans, which provides affordable, on-trend everyday collections for women; RW&CO., offering luxury-inspired, -forward apparel for both men and women suitable for work and ; and PENN. Penningtons, specializing in inclusive plus-size to empower women of all sizes. With headquarters in , , the company employs about 5,000 people and maintains a to support its coast-to-coast retail presence, emphasizing values of respect, integrity, growth, and dedication in its operations. Over nearly a century, Reitmans has evolved from its modest beginnings into one of Canada's largest women's apparel retailers, adapting to market changes while honoring its family heritage, including leadership from descendants like the late Chairman Jeremy H. Reitman. The company's commitment to inclusivity and customer empowerment is evident in its brand strategies and initiatives, such as campaigns celebrating diverse Canadian women and a focus on confident, accessible style. As of fiscal 2025, Reitmans reported its financial results, reinforcing its position in the competitive retail landscape through innovation in design, , and store experiences.

History

Founding and early years

Reitmans (Canada) Limited was founded in 1926 by Herman Reitman, an immigrant from , and his wife , who established their first store in , . Located on Saint-Laurent Boulevard, the initial outlet operated as a dry goods , with a focus on affordable women's clothing for working women. The popularity of the clothing department quickly became evident, leading the Reitmans to pivot their toward specialized women's . This success prompted the opening of a second store in , dedicated exclusively to women's and marking the company's early emphasis on value-priced items. As the business grew in the late and , the family expanded operations across , opening additional stores amid the challenges of the . Reitmans survived this period by maintaining its commitment to affordable, accessible , which resonated with budget-conscious consumers and sustained modest growth. Family involvement intensified during the and , with Herman and Sarah's children—including Samuel, John, Louis, Jack, and Dora—joining the enterprise and helping to manage the expanding network of outlets, one associated with each child. The post-World War II economic boom further supported the company's development, enabling modest additions to its Quebec-based store network in the late . In 1947, Reitmans became publicly traded, a key milestone that provided capital for future growth while the family retained significant control, a structure that persisted for decades.

Expansion and diversification (1926–2000)

Following its founding in Montreal, Reitmans experienced steady growth in the mid-20th century, transitioning from a local dry goods store to a national women's apparel retailer. By the , the company had expanded its footprint across , capitalizing on post-war economic recovery to open additional locations focused on affordable women's clothing. This period marked the beginning of broader regional penetration, with the first store outside Quebec opening in during the . In 1947, Reitmans went public on the , a pivotal step that provided capital for accelerated expansion and positioned the company for listing on the in later years. The and saw further diversification into larger retail formats, including early entries into shopping malls as indoor centers proliferated across . In the , the company opened its first Western Canadian store in , , extending its reach beyond and establishing a presence in all major provinces by the end of the decade. The 1970s and 1980s brought strategic brand development to address diverse customer segments, including plus-size and maternity wear. By the , diversification accelerated with the acquisition of the Penningtons in , enhancing its offerings in plus-size apparel and solidifying its market position in specialized women's fashion. These moves emphasized in design and supply, allowing greater control over quality and trends under family leadership from the Reitman descendants. By the 1990s, store growth intensified, reaching over 600 locations and entering all Canadian provinces, with a primary focus on domestic markets despite brief exploratory partnerships in the U.S. for select brands. Under continued family stewardship, including key roles held by grandchildren of the founders such as Jeremy Reitman, the company emphasized in-house manufacturing to support its expanding multi-brand portfolio. By 2000, Reitmans operated approximately 600 stores nationwide, establishing itself as Canada's leading women's specialty retailer.

Challenges and restructuring (2001–2019)

In the early 2000s, Reitmans faced mounting operational challenges as the Canadian retail landscape shifted with the arrival of international fast-fashion competitors like , which entered the market in 2003, and the expansion of Zara, intensifying pressure on traditional apparel chains. These entrants offered lower prices and quicker trend turnovers, eroding Reitmans' in women's and contributing to sluggish same-store growth. Amid this, the company pursued expansion through the $85.4 million acquisition of Shirmax Fashions in 2002, which brought plus-size brand Addition Elle and maternity line Thyme Maternity into its portfolio, adding 174 stores and aiming to diversify into underserved segments. However, the Addition Elle integration highlighted ongoing profitability struggles, as the plus-size category faced inconsistent demand and higher operational costs, while the broader economic downturn during the 2008 recession exacerbated revenue pressures with consumers adopting more frugal spending habits. Under the leadership of Jeremy Reitman, who served as president from 2002 and transitioned to chairman and CEO in 2010 until his death in 2019, Reitmans initiated strategic shifts to adapt to digital and competitive demands. A key move was the introduction of , starting with plus-size banners Penningtons and Addition Elle in November 2007, followed by the Reitmans banner's online platform launch in late 2011 after delays. These efforts aimed to bolster an presence, including store remodels in the mid-2010s that incorporated digital integration like improved point-of-sale systems and personalized in-store experiences to bridge online and physical shopping. By 2010, the company had closed over 100 underperforming locations across various banners as part of early rationalization, reducing its footprint from a peak of nearly 1,000 stores while employing more than 10,000 staff at its height. Brand rationalization accelerated in the amid persistent challenges, with the closure of the intimate apparel line in 2011 after five years of underwhelming sales representing less than 2% of total , resulting in a $4 million after-tax writedown but allowing refocus on core women's lines like Reitmans and RW&CO. This was followed by the 2014 decision to shutter or convert all 107 Smart Set stores targeting urban career women, as intense price competition from fast-fashion rivals made the banner unviable, contributing to about 10% of prior-year sales but signaling a broader pivot away from fragmented offerings. Financial performance reflected these pressures, with fluctuating—rising modestly to $1.07 billion in fiscal 2008 before dipping amid , and posting net losses such as $7.9 million in the first half of fiscal 2015 due to over-expansion, weather disruptions, and issues—while employee numbers began declining from their peak as stores consolidated. Despite these hurdles, initiatives like reviews and head office cost reductions helped stabilize operations, positioning the company for targeted growth in premium segments before the .

COVID-19 impact and bankruptcy (2020–2022)

The severely disrupted Reitmans (Canada) Limited's operations, beginning with the temporary closure of all 663 stores across in mid-March 2020 in compliance with government-mandated lockdowns. These closures led to a complete halt in physical retail revenue and prompted immediate cost-cutting measures, including the of approximately 90% of retail staff (around 5,000 employees) and 30% of head office personnel in . To mitigate financial strain during this period, the company accessed the Canada Emergency Wage Subsidy (CEWS) program, which provided wage support for affected employees and contributed to adjusted EBITDA calculations amid near-zero sales in the first fiscal quarter of 2021. Facing mounting liquidity pressures from ongoing store shutdowns and a debt load exceeding $100 million in short-term obligations, plus millions in unpaid rent and $24 million owed to pension plans, Reitmans filed for protection under the Companies' Creditors Arrangement Act (CCAA) on May 19, 2020. The initial court order appointed Ernst & Young Inc. as monitor to oversee restructuring, allowing the company to continue operations while negotiating with creditors. As part of the process, Reitmans delisted its shares from the Toronto Stock Exchange on July 29, 2020, and transitioned trading to the TSX Venture Exchange in September 2020 to reflect its distressed status. The restructuring efforts focused on streamlining operations and reducing overhead, including the permanent closure of non-core brands Thyme Maternity (54 stores) and Addition Elle (77 stores) in July and August 2020, respectively, resulting in the shuttering of 131 locations and the of about 1,400 additional employees—representing roughly 20% of the remaining . These closures, combined with earlier pandemic-related reductions, halved the company's overall headcount from pre-COVID levels of approximately 7,000. The process also involved securing up to $60 million initially (later reduced) to maintain , while prioritizing a shift toward core brands like Reitmans, Penningtons, and RW&CO., alongside enhanced capabilities. Reitmans emerged from CCAA proceedings on January 12, 2022, after court approval of its plan of arrangement, operating 406 stores focused on its streamlined brand portfolio. Key outcomes included a significant debt reduction, with $186 million in liabilities settled through a $95 million payment to creditors, leaving minimal long-term debt beyond lease obligations. The company reported its first operating profit since the CCAA filing in fiscal 2022, with net earnings of $143.1 million from continuing operations, driven by reopened stores, cost efficiencies, and a renewed emphasis on digital sales channels.

Recovery and recent growth (2023–present)

Following its emergence from creditor protection in late 2022, Reitmans (Canada) Limited streamlined operations and shifted leadership to drive recovery, with Andrea Limbardi appointed as President and in June 2023, effective September 5—the first non-family member to lead the company since its founding. Limbardi, previously President of Indigo's retail operations, emphasized and modernization to enhance customer experiences amid economic challenges. In 2023, the company advanced brand innovations, including the February launch of RCL Market, an marketplace that expanded online offerings for its core brands—Reitmans, RW&CO., and PENN.—targeting modern women with curated lifestyle products. PENN., focused on plus-size apparel for sizes 14-32, continued its post-rebrand momentum from 2022 with new collections emphasizing trendy, inclusive . To optimize its retail footprint, Reitmans closed underperforming locations, including the full wind-down of Thyme Maternity and RCL Market's physical elements by early 2025, reducing total stores from 393 to 390 while achieving net revenue growth in select quarters through higher transaction values and reduced markdowns. Expansion efforts centered on enhancements, with online sales reaching $202.3 million in fiscal 2025, supported by a redesigned front-end platform for improved . The company entered partnerships for sustainable practices, including collaboration with for carbon-neutral shipping on all online orders, aligning with broader commitments to ethical sourcing and responsible supply chains. Key milestones from 2024 to 2025 included fiscal 2025 revenue of $773.8 million, down slightly from $800.6 million in fiscal 2023 but reflecting stabilized operations post-restructuring, alongside adjusted EBITDA of $25.4 million. Reitmans announced an ambitious five-year targeting $1 billion in annual revenue and $60-70 million in adjusted EBITDA by fiscal 2030, fueled by and $100 million in planned investments. In October 2025, the company announced changes to its executive leadership structure, with Jackie Tardif departing on December 1, 2025. Market positioning strengthened through inclusivity, with PENN. catering to diverse body types in plus sizes and Reitmans offering extended sizing from 0-22, supported by ongoing campaigns promoting representation for women of varied ages and builds.

Brands and operations

Current brands

Reitmans (Canada) Limited operates three core brands as of 2025: Reitmans, RW&CO., and PENN. These brands cater to distinct segments of the Canadian apparel market, leveraging a shared corporate for while maintaining unique identities and pricing strategies. Reitmans, the flagship brand established in , offers affordable, on-trend women's clothing focused on everyday essentials such as dresses, jeans, tops, and . It targets budget-conscious women primarily aged 35 and older, providing accessible fashion that emphasizes style and comfort for daily life. With over 220 stores across all Canadian provinces and territories, Reitmans positions itself as a mid-range option in the women's apparel sector. RW&CO., launched in 1999, delivers luxury-inspired, fashion-forward collections for both men and women, blending professional workwear with versatile weekend . The brand appeals to style-savvy consumers seeking high-quality, durable pieces that reflect personal expression and trend leadership, typically in the 25-40 age range. Operating approximately 84 stores nationwide, RW&CO. commands a tier, distinguishing it from more casual offerings through elevated designs and materials. PENN., a revitalized of the former Penningtons brand reintroduced in 2022, specializes in plus-size for women in sizes 12-36, emphasizing empowerment, , and versatile lifestyle pieces including activewear, , and outerwear. It focuses on modern, inclusive designs with sustainable elements such as recycled materials and reduced usage in production, targeting active women who prioritize confidence and functionality. With more than 85 stores and a strong online presence, PENN. occupies a contemporary pricing niche, bridging affordability and quality in the plus-size market. The brands benefit from synergies within Reitmans (Canada) Limited, including a centralized that enhances sourcing efficiency, cost management, and practices across operations, while each maintains differentiated pricing—mid-range for Reitmans, premium for RW&CO., and contemporary for PENN.—to serve varied customer needs without overlap.

Former brands

Reitmans (Canada) Limited has discontinued several brands over the decades to streamline operations, focus on core offerings, and address financial challenges, resulting in the closure of hundreds of stores across these lines. Thyme Maternity, a specializing in maternity apparel since its launch in 1977, targeted expectant mothers with comfortable and stylish clothing options. The company operated 54 dedicated Thyme Maternity stores, which were permanently closed on July 18, 2020, alongside the discontinuation of its platform, as part of a broader under the Companies' Creditors Arrangement Act (CCAA) prompted by the . Addition Elle, established to provide , intimates, and plus-size apparel for fuller-figured women, emphasized inclusive sizing and specialized products. It comprised 77 stores that were shuttered on August 15, 2020, with inventory leading to the full discontinuation of its standalone retail presence and initial online operations during the same CCAA proceedings. Although the brand's physical footprint was eliminated, select Addition Elle styles were later revived and integrated into the PENN. brand's assortment starting in 2022. Smart Set, a casual women's wear banner offering affordable everyday fashion, underwent complete discontinuation in 2015. Reitmans closed or converted all 107 Smart Set stores over 12 to 18 months beginning in late 2014, aiming to refocus resources on higher-performing divisions amid declining sales and to boost overall profitability. Cassis, launched in 2006 as an intimates and loungewear line for women aged 40 to 60, sought to capture a mature demographic with relaxed, comfortable styles. The brand was discontinued after just five years, with its 25 stores closed in and many locations repurposed for other Reitmans banners, incurring a $4 million writedown due to underperformance. Hyba, an activewear brand featuring , tanks, and performance apparel for women, initially operated as a standalone concept. In 2018, Reitmans announced the closure of all 17 Hyba stores by February 2019 to optimize its retail network, though the Hyba product line persisted through integration into Reitmans' main stores and channels. Penningtons, a plus-size women's apparel acquired by Reitmans in 1995, experienced gradual store rationalization throughout the 2010s, reducing from approximately 165 locations in 2010 to 127 by 2017 and further to 106 by mid-2020 amid ongoing cost-cutting measures. Although not fully discontinued, the banner underwent a full to PENN. in 2022, with its store count stabilizing around 90 locations while continuing to emphasize inclusive plus-size . These former brands played a key role in Reitmans' historical push toward market inclusivity by addressing niche segments like plus-size, maternity, intimates, and activewear needs. However, they were progressively viewed as non-core during multiple phases, leading to the elimination of over 200 stores from such lines before to enhance financial efficiency.

Retail network and

Reitmans (Canada) Limited operates a retail network of 390 stores across all 10 provinces and the , featuring a mix of urban mall locations and suburban power centres. In fiscal 2025, the company optimized its footprint through 13 store closures, resulting in a net reduction of three locations from the prior year's 393 stores. The company's store formats include full-line locations for brands such as Reitmans and RW&CO., alongside outlet stores offering discounted merchandise. Average store sizes range from 4,600 to 5,800 square feet, with recent investments in renovations aimed at enhancing the in-store experience through improved layouts and customer engagement features. Reitmans launched its platform around 2011, initially for select banners, evolving into a unified system accessible via reitmans.com that integrates its core brands. By fiscal 2025, online sales accounted for 26.1% of total net revenues, totaling $202.3 million, supported by features such as buy-online-pick-up-in-store () introduced in the mid-2010s and curbside pickup expanded during the . Logistics operations are centralized at a distribution centre in , , recently upgraded with automated sorting systems to improve efficiency and support fulfillment. The company partners with for standard shipping and returns within , offering free shipping on qualifying orders. Internationally, Reitmans maintains no physical stores abroad but provides limited online sales to customers in the United States and select European markets through its website.

Corporate affairs

Leadership and governance

Andrea Limbardi has served as President and of Reitmans (Canada) Limited since September 5, 2023, marking the first external appointment to the role in the company's nearly century-long and concluding the of direct family at the executive level. With over 20 years of retail experience, Limbardi spent over 20 years at Books & Music Inc., most recently serving as President, where she oversaw operations, merchandising, marketing, , and customer service initiatives. Her appointment followed the tenure of Jeremy Reitman, a family member who led the company through its restructuring efforts. The executive team includes Caroline Goulian as Executive Vice President and , appointed effective November 4, 2024, bringing more than 20 years of expertise from within complex organizations. Stephen F. Reitman serves as Executive Chairman, providing continuity from the founding family while supporting strategic modernization. As of October 2025, the company is undergoing a transition with the planned departure of Jackie Tardif, EVP and , effective December 1, 2025, after 31 years of service; the COO role is being eliminated as part of operational streamlining. Reitmans operates as a listed on the , governed by a board of ten directors, the majority of whom are independent. The board includes family members Stephen F. Reitman and Gillian Reitman, alongside independents such as Bruce J. Guerriero, David J. Kassie, Samuel Minzberg, Daniel Rabinowicz, Anita Sehgal, Terry Yanofsky, and recent addition Martin Thibodeau (appointed May 2025); it also includes Andrea Limbardi. The provides oversight of financial reporting, internal controls, and compliance, in line with the company's board mandate. The Reitman family maintains significant influence through an approximate 22% economic ownership stake and majority voting control via a dual-class share structure, though the 2023 CEO transition shifted day-to-day operations to non-family leadership. Governance practices emphasize ethical standards and sustainability, with the initiation of formal ESG reporting in the 2024 annual report to address environmental, social, and governance expectations amid evolving regulatory demands. The board promotes diversity in its composition, including representation of women among directors and executives, aligning with broader corporate commitments to inclusive practices. Since emerging from in 2022, Reitmans has faced no major controversies, focusing instead on transparent operations and shareholder engagement.

Headquarters, employees, and sustainability

Reitmans (Canada) Limited maintains its corporate headquarters at 250 Sauvé Street West in , , H3L 1Z2, serving as the primary administrative office for the company's operations. The facility supports key functions including executive leadership, finance, and , with the registered office located separately at 155 Wellington Street West in , . An additional office is situated in the Saint-Laurent borough of at 5555 Boulevard Henri-Bourassa West, H4R 1E6, which houses operational and design-related activities. As of 2025, Reitmans employs approximately 5,000 associates across , a reduction from the 6,802 full-time and part-time employees reported as of February 1, 2020, reflecting adjustments following the and store optimizations. The workforce comprises a mix of corporate full-time roles and retail part-time positions, with efforts to enhance employee value propositions through opportunities such as tuition assistance, on-the-job coaching, and exposure to cross-functional teams. The company has transitioned its pension structure to a effective June 30, 2024, to support long-term amid evolving labor needs. Reitmans integrates sustainability into its operations through targeted environmental initiatives, including the use of recycled post-consumer content in 100% of its polybags, which are also recyclable. The company promotes responsible fabrics in its Better Shop collection, incorporating more recycled fibers and blends designed to reduce water and chemical usage during production. Additional efforts focus on minimizing plastic waste by offering reusable shopping bags made from recycled and 100% in stores. In fiscal 2025, Reitmans established an ESG team to further develop strategies for ethical sourcing and environmental impact reduction, aligning with broader responsible business standards. On the social front, Reitmans emphasizes through ongoing partnerships and to organizations supporting and community needs. Since 2019, the company has contributed over $300,000 to women's causes and various charities, including a $5,000 to the Canadian Women's Foundation and $10,000 to the Ma Mawi Wi Chi Itata Centre for Indigenous communities. Each month, Reitmans more than 1,000 pieces of clothing to groups aiding women, such as Plan International Canada, reinforcing its commitment to social impact.

Financial performance

Historical financial overview

Reitmans (Canada) Limited was founded in 1926 as a family-owned business in , initially operating as a private entity focused on women's apparel retail. The company went public in the mid-20th century, enabling further expansion through store openings across . Early growth was modest but steady, driven by organic store additions; by the , sales had reached approximately $100 million amid broader . In the 1980s, revenue accelerated with aggressive store expansions, totaling 651 locations by 1984, including operations in the U.S. under the Worths banner. Consolidated sales for the fiscal year ended January 31, 1985, reached $282 million, with Canadian sales alone at $232 million, reflecting a 4.3% increase from the prior year. The company maintained low long-term debt, with maturities under $1 million annually through the late 1980s, and began paying consistent quarterly dividends to shareholders. By the 1990s, revenue continued to climb, supported by banner diversification, culminating in sales exceeding $500 million by the early 2000s. For instance, dividends stood at $0.13 per share in 1990, underscoring financial stability. The 2000s marked a peak in scale, with revenue surpassing $750 million by fiscal 2003 and reaching $1.058 billion in fiscal 2008, reflecting a 1.5% sales increase. Net earnings remained robust at $114.9 million that year, bolstered by low debt and efficient operations. However, the late 2000s introduced declines, with same-store sales dropping 4.8% in early 2008 quarters due to economic pressures. Entering the 2010s, Reitmans encountered headwinds from shifting consumer preferences and competition, leading to store rationalization—closing dozens of underperforming locations annually. stabilized around $900–$950 million, but profitability eroded, resulting in net losses of $24.7 million in fiscal 2016 and $16 million in fiscal 2018, attributed to closure costs and softer demand. By fiscal 2019 (ended February 2, 2019), sales totaled $923 million, with recovering to $6.8 million amid improved gross margins of 55.2%. remained efficient at approximately 2.8 times annually, based on $402 million in against average inventories of $142 million. The period also saw a full transition to retail-only operations, phasing out any residual in-house that had comprised a notable portion of production in the . The onset of in 2020 exacerbated challenges, prompting a filing for creditor protection under the Companies' Creditors Arrangement Act in May 2020, with fiscal 2020 net losses widening to $87.4 million on sharply reduced from store shutdowns. efforts through 2021–2022 included debt reduction and asset sales, stabilizing the balance sheet by fiscal 2022 while remained suppressed at $662 million.

Recent fiscal results and outlook

In fiscal 2023, Reitmans reported net sales of $800.6 million and attributable to shareholders of $77.7 million, signaling a robust recovery following its emergence from CCAA protection in , with sales surging 50% year-over-year amid broader digital channel investments. Fiscal 2024 saw net revenues rise to $794.7 million, accompanied by gross profit of $431.0 million, as strategic store optimizations—including closures of underperforming locations and enhancements to high-potential sites—elevated gross margins to 56%. For fiscal 2025 (ended February 1, 2025), net revenues reached $773.8 million and net $12.1 million. As of September 2025, key metrics included a of $76 million, a stock price of $1.52 per share, and an improved of 0.2, reflecting strengthened health post-restructuring. In the second quarter of fiscal 2026 (ended August 2025), reported September 18, 2025, net revenues were $215.9 million. Looking ahead, Reitmans aims for $1 billion in annual by the end of fiscal 2030, driven by targeted expansions, though the company has not yet resumed payments to prioritize reinvestment.

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  44. https://retail-insider.com/retail-insider/2023/12/reitmans-new-ceo-andrea-limbardi-eyes-growth-and-modernization-amid-economic-challenges-interview/
  45. https://www.newswire.ca/news-releases/reitmans-canada-limited-gains-e-commerce-advantage-with-rcl-market-launch-858468939.html
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  51. https://www.reitmans.com/en/diversity-and-inclusivity
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  53. https://www.newswire.ca/news-releases/rw-amp-co-enters-a-new-era-as-reitmans-canada-limited-accelerates-its-retail-transformation-861453922.html
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  55. https://reitmans.mediaroom.com/2022-09-28-PENNINGTONS-REVITALIZES-AND-REBRANDS
  56. https://www.penningtons.com/en/about-us.html
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  58. https://www.penningtons.com/en/size-chart.html
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  60. https://www.just-style.com/news/reitmans-canada-axes-addition-elle-thyme-maternity-brands/
  61. https://www.thestar.com/business/reitmans-closing-thyme-maternity-addition-elle-brands-during-restructuring/article_519ea78f-0ec4-5405-8533-ce40d1729bef.html
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