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Robert J. Bach
Robert J. Bach (born December 31, 1961), commonly known as Robbie Bach, is an American businessman and former Microsoft executive. He was Microsoft’s first Chief Xbox Officer, leading the company’s original effort to enter the video game console market with the Xbox.
Bach later served as president of Microsoft’s Entertainment and Devices Division, which included Xbox, Xbox 360, Zune, Games for Windows, Windows Phone and the Microsoft TV platform. After 22 years at Microsoft, he announced his retirement in 2010. After leaving Microsoft, Bach became a public speaker and wrote Xbox Revisited: A Game Plan for Corporate and Civic Renewal, published in 2015.
Robbie Bach was born in Peoria, Illinois and is the son of a former Schlitz executive. He graduated from Richard J. Reynolds High School in Winston-Salem, North Carolina in 1980. Robbie was a Morehead Scholar at the University of North Carolina at Chapel Hill where he graduated with highest honors in economics and was also named an Academic All-American on the Tar Heel's varsity tennis team. Robbie went to work for Morgan Stanley for two years before going on to become an Arjay Miller Scholar at Stanford University Graduate School of Business where he earned his MBA.
Bach joined Microsoft in 1988 and remained with the company until 2010. After leaving Microsoft, he served on the boards of several companies and nonprofit organizations and became a public speaker on business, leadership, and civic issues. In 2015, he published Xbox Revisited: A Game Plan for Corporate and Civic Renewal.
Robbie Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles.
From 1990 to 1992, Bach served as the business operations manager for Microsoft Europe, reporting to the president of Microsoft Europe in Paris, where he coordinated business planning and strategy, budgeting, and special projects. He also helped unify Microsoft's once-divided European local units.
Bach helped lead marketing for Microsoft Office during the 1990s as the company competed with WordPerfect and Lotus. In July 1996, he was promoted to vice president of marketing for the Desktop Applications Division, where he led marketing for Office, Word, Excel, Access, PowerPoint, Publisher, FrontPage and Works. During this period, the office software market shifted from DOS-based standalone programs toward Windows-based application suites, and Microsoft Office became the dominant office-suite product by the end of 1998.
Bach became Microsoft's first chief Xbox officer in 1999, a title used during the original Xbox effort as Microsoft organized its entry into the console market.
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Robert J. Bach
Robert J. Bach (born December 31, 1961), commonly known as Robbie Bach, is an American businessman and former Microsoft executive. He was Microsoft’s first Chief Xbox Officer, leading the company’s original effort to enter the video game console market with the Xbox.
Bach later served as president of Microsoft’s Entertainment and Devices Division, which included Xbox, Xbox 360, Zune, Games for Windows, Windows Phone and the Microsoft TV platform. After 22 years at Microsoft, he announced his retirement in 2010. After leaving Microsoft, Bach became a public speaker and wrote Xbox Revisited: A Game Plan for Corporate and Civic Renewal, published in 2015.
Robbie Bach was born in Peoria, Illinois and is the son of a former Schlitz executive. He graduated from Richard J. Reynolds High School in Winston-Salem, North Carolina in 1980. Robbie was a Morehead Scholar at the University of North Carolina at Chapel Hill where he graduated with highest honors in economics and was also named an Academic All-American on the Tar Heel's varsity tennis team. Robbie went to work for Morgan Stanley for two years before going on to become an Arjay Miller Scholar at Stanford University Graduate School of Business where he earned his MBA.
Bach joined Microsoft in 1988 and remained with the company until 2010. After leaving Microsoft, he served on the boards of several companies and nonprofit organizations and became a public speaker on business, leadership, and civic issues. In 2015, he published Xbox Revisited: A Game Plan for Corporate and Civic Renewal.
Robbie Bach joined Microsoft in 1988 and over the next 22 years worked in various marketing, general management and business leadership roles.
From 1990 to 1992, Bach served as the business operations manager for Microsoft Europe, reporting to the president of Microsoft Europe in Paris, where he coordinated business planning and strategy, budgeting, and special projects. He also helped unify Microsoft's once-divided European local units.
Bach helped lead marketing for Microsoft Office during the 1990s as the company competed with WordPerfect and Lotus. In July 1996, he was promoted to vice president of marketing for the Desktop Applications Division, where he led marketing for Office, Word, Excel, Access, PowerPoint, Publisher, FrontPage and Works. During this period, the office software market shifted from DOS-based standalone programs toward Windows-based application suites, and Microsoft Office became the dominant office-suite product by the end of 1998.
Bach became Microsoft's first chief Xbox officer in 1999, a title used during the original Xbox effort as Microsoft organized its entry into the console market.