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Royal FloraHolland
Royal FloraHolland, legally Koninklijke Coöperatieve Bloemenveiling Royal FloraHolland U.A., is a Dutch conglomerate of florists. It is one of the largest auction companies in the world. Royal FloraHolland is headquartered in Aalsmeer, with locations in Naaldwijk, Rijnsburg and Eelde.
The export auctions are located in Aalsmeer, Naaldwijk and Rijnsburg, and there is an auction for the domestic market in Eelde. The brokerage agency focuses on futures and day trade and operates at all branches.
Measuring 740 by 700 meters, the auction building in Aalsmeer is the largest building in Europe by floor area. Until 2008, it was the largest building in the world (currently ranked fifth).
FloraHolland is a non-profit organization which is a result of a merger between FloraHolland and Aalsmeer Flower Auction in 2007.
During the COVID-19 pandemic in 2020, FloraHolland's sales collapsed by over 70 percent due to the drop in global demand. In March 2020 alone, 400 million flowers had to be destroyed, including 160 million tulips. In the event that the crisis lasts longer, total damage of two to three billion euros is expected. In 2020, the company took over three transporters of flowers and plants. The transport companies De Winter, Van Marrewijk (Wematrans) and Van Zaal are incorporated into a new independent company called Floriway.
In response to the increased power of brokering, the flower growers in Aalsmeer joined forces. The auction in Bloemenlust was founded in late December 1911, "the auction of export flowers will take place in Café Welcome". In addition, the Central Aalsmeer Auction was launched on January 5, 1912. Five days later in the pub, Three Columns, the first flowers appeared at the clock. Both auctions saw their sales grow annually. In 1918, the Central Aalsmeer Auction achieved, for the first time, annual sales of 1 million guilders.
With flower and plant exports booming the industry desperately needed to expand to a new auction complex with ample space. Against this background, it was decided to merge the auctions of Bloemenlust and Central Aalsmeer Auction. The merger took effect on March 6, 1968. The organization continued as: Aalsmeer Flower Auction (Verenigde Bloemenveiling Aalsmeer or V.B.A.:United Flower Auction Aalsmeer).
In 1972, a new auction complex at Legmeerdijk came into use. The complex covered an area of nine hectares. Further expansion followed and in 1999, the Aalsmeer Flower Auction and its customers took the first parts of the VBA South into use. This is located on the other side of the provincial road N231. Seven years later the first known plans for VBA Oost were drawn up. VBA Oost has a size of 36 hectares. Construction started in 2009. The main auction building was constructed in 2007, and covers an area of approximately 860,000 sqm and is the largest indoor market building in the world.[citation needed]
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Royal FloraHolland
Royal FloraHolland, legally Koninklijke Coöperatieve Bloemenveiling Royal FloraHolland U.A., is a Dutch conglomerate of florists. It is one of the largest auction companies in the world. Royal FloraHolland is headquartered in Aalsmeer, with locations in Naaldwijk, Rijnsburg and Eelde.
The export auctions are located in Aalsmeer, Naaldwijk and Rijnsburg, and there is an auction for the domestic market in Eelde. The brokerage agency focuses on futures and day trade and operates at all branches.
Measuring 740 by 700 meters, the auction building in Aalsmeer is the largest building in Europe by floor area. Until 2008, it was the largest building in the world (currently ranked fifth).
FloraHolland is a non-profit organization which is a result of a merger between FloraHolland and Aalsmeer Flower Auction in 2007.
During the COVID-19 pandemic in 2020, FloraHolland's sales collapsed by over 70 percent due to the drop in global demand. In March 2020 alone, 400 million flowers had to be destroyed, including 160 million tulips. In the event that the crisis lasts longer, total damage of two to three billion euros is expected. In 2020, the company took over three transporters of flowers and plants. The transport companies De Winter, Van Marrewijk (Wematrans) and Van Zaal are incorporated into a new independent company called Floriway.
In response to the increased power of brokering, the flower growers in Aalsmeer joined forces. The auction in Bloemenlust was founded in late December 1911, "the auction of export flowers will take place in Café Welcome". In addition, the Central Aalsmeer Auction was launched on January 5, 1912. Five days later in the pub, Three Columns, the first flowers appeared at the clock. Both auctions saw their sales grow annually. In 1918, the Central Aalsmeer Auction achieved, for the first time, annual sales of 1 million guilders.
With flower and plant exports booming the industry desperately needed to expand to a new auction complex with ample space. Against this background, it was decided to merge the auctions of Bloemenlust and Central Aalsmeer Auction. The merger took effect on March 6, 1968. The organization continued as: Aalsmeer Flower Auction (Verenigde Bloemenveiling Aalsmeer or V.B.A.:United Flower Auction Aalsmeer).
In 1972, a new auction complex at Legmeerdijk came into use. The complex covered an area of nine hectares. Further expansion followed and in 1999, the Aalsmeer Flower Auction and its customers took the first parts of the VBA South into use. This is located on the other side of the provincial road N231. Seven years later the first known plans for VBA Oost were drawn up. VBA Oost has a size of 36 hectares. Construction started in 2009. The main auction building was constructed in 2007, and covers an area of approximately 860,000 sqm and is the largest indoor market building in the world.[citation needed]