Running boom of the 1970s
Running boom of the 1970s
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Running boom of the 1970s

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Running boom of the 1970s

The running boom of the 1970s occurred in high- and middle-income countries. It was particularly pronounced in the United States and occurred in other countries including the United Kingdom and other European countries, Australia and New Zealand.

The boom was primarily a 'jogging' movement in which running was generally limited to personal physical activity and often pursued alone for recreation and fitness. It was also associated with a growth in public participation in competitive road running during the decade, particularly in the United States, which spread to other countries in the following decade, including the United Kingdom. It is estimated that 25 million Americans took up some aspect of running in the 1970s and 1980s, including President Jimmy Carter. With more running events, shoe and apparel manufacturers grew and formed to accommodate the demand.

The boom attracted women and individuals in minority communities, but studies from the time showed that participants in running races were most commonly university-educated men in white-collar occupations.

Growth in jogging began in the late 1960s, building on a post-World War II trend towards non-organized, individualistic, health-oriented physical and recreational activities.

In New Zealand, Arthur Lydiard presided over the country's golden era in world track and field during the 1960s. Lydiard published Run to the Top in 1962 and in the same year introduced Bill Bowerman to the concept of running as a fitness routine, including for people of an advanced age. Bowerman took running back to the United States; he began a public jogging program at Hayward Field in 1963 and published Jogging in 1966 which helped to popularize the concept in the U.S. Jim Ryun grew from a top high school runner into an American sports hero and had a popular rivalry with Marty Liquori. American athletes such as Steve Prefontaine raised the profile of the sport.

Frank Shorter's victory in the men's marathon at the 1972 Summer Olympics is credited with inspiring the running boom in the United States. He was the third American to win the Olympic marathon, but the first since 1908. The victory was covered by ABC, including dramatic coverage of the finish, when a German imposter ran into the stadium ahead of Shorter. Serving as guest color commentator was writer Erich Segal, who called out over the airwaves (but obviously inaudible to Shorter) "It's a fraud, Frank." In 2000, The Washington Post included the phrase among the ten most memorable American sports calls.

The television story changed the way Americans viewed the sport of long-distance running. According to Joe Muldowney, at the time "most Americans had no idea what the marathon was, let alone its weird 26.2-mile distance. Some folks may have heard of the Boston Marathon, an event that had been held since 1897, but few Americans had the desire to tackle the race itself."

The boom was primarily a 'jogging' movement in which running was generally limited to personal physical activity and often pursued alone for recreation and fitness.

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