Samantha began building her social media presence in her early career. She started by sharing personal updates, behind-the-scenes glimpses of her film shoots, and interacting with her growing fan base. She used platforms like Twitter and Facebook to connect with her followers.

As her career progressed, Samantha's social media engagement grew significantly. She started using Instagram to share more visually appealing content, including photoshoots, fashion updates, and lifestyle posts. She also began collaborating with brands and promoting products, leveraging her influence for endorsements.

Samantha has established herself as a prominent influencer on social media. She uses her platform to raise awareness about social causes, advocate for important issues, and share her personal experiences. She has a massive following across various platforms, making her a powerful voice in the digital space. She has strategically leveraged her social media platforms to further promote her fashion label, Saaki.