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Sazerac Company
Sazerac Company, Inc., is a privately held American alcoholic beverage company headquartered in Metairie in the metropolitan area of New Orleans, Louisiana, but with its principal office in Louisville, Kentucky. The company is owned by William Goldring and his family. As of 2017[update], it operated nine distilleries, had 2,000 employees, and operated in 112 countries. It is one of the two largest spirits companies in the United States, with annual revenue of about $1 billion made from selling about 300 beverage brands.
The company was founded in 1869 after the purchase by Thomas H. Handy of the Sazerac Coffee House, a bar and importer of a brand of cognac named Sazerac de Forge. The coffee house itself had been established in 1850. After its purchase, Handy's company began to acquire and market more brands of liquor. According to the company, the Sazerac Coffee House had been named after a cocktail called the Sazerac that was created in the mid-1800s by the immigrant Antoine Amédée Peychaud, who operated a pharmacy on Royal Street in the French Quarter of New Orleans in 1838. The company publishes a Sazerac recipe and produces a Peychaud's Bitters named after Peychaud, which is an ingredient in the traditional Sazerac cocktail.
William Goldring began buying shares of the company in 1984, and eventually purchased the entire company.
In 2009, the company's principal office was moved to Louisville, Kentucky, reflecting an increased company focus on bourbon whiskey production. However, the Sazerac Company still maintains an active presence in the New Orleans area, and it also has operations in Carson and Loomis, California; Baltimore, Maryland; Chicago, Illinois; Bardstown, Frankfort, and Owensboro, Kentucky; Fredericksburg, Virginia; Montreal, Quebec, Canada; Lewiston, Maine; Londonderry, New Hampshire; Newport, Tennessee; and Segonzac, France.
In 2014, Sazerac announced the creation the Bond & Royal Company, located in Chicago, Illinois, to take over the specialty and craft segment of its brands from the Gemini Spirits and Wine portfolio including Dimmi, an Italian liqueur, and the Casa San Matias, manufacturer of Corazón tequila.
In 2016, the company had an estimated revenue of $1 billion per year and a market valuation estimate of $4.5 billion. The valuation placed Goldring in the Bloomberg Billionaires Index with an estimated net worth of $3.9 billion.
In October of 2019, Sazerac opened The Sazerac House, a museum and distillery in New Orleans.
In 1989, Sazerac acquired several brands from Seagram, including McAfee's Benchmark and Eagle Rare (Kentucky straight bourbon), Nikolai (vodka), Dr. McGillicuddy's, (liqueur) and Fireball Cinnamon Whisky.
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Sazerac Company
Sazerac Company, Inc., is a privately held American alcoholic beverage company headquartered in Metairie in the metropolitan area of New Orleans, Louisiana, but with its principal office in Louisville, Kentucky. The company is owned by William Goldring and his family. As of 2017[update], it operated nine distilleries, had 2,000 employees, and operated in 112 countries. It is one of the two largest spirits companies in the United States, with annual revenue of about $1 billion made from selling about 300 beverage brands.
The company was founded in 1869 after the purchase by Thomas H. Handy of the Sazerac Coffee House, a bar and importer of a brand of cognac named Sazerac de Forge. The coffee house itself had been established in 1850. After its purchase, Handy's company began to acquire and market more brands of liquor. According to the company, the Sazerac Coffee House had been named after a cocktail called the Sazerac that was created in the mid-1800s by the immigrant Antoine Amédée Peychaud, who operated a pharmacy on Royal Street in the French Quarter of New Orleans in 1838. The company publishes a Sazerac recipe and produces a Peychaud's Bitters named after Peychaud, which is an ingredient in the traditional Sazerac cocktail.
William Goldring began buying shares of the company in 1984, and eventually purchased the entire company.
In 2009, the company's principal office was moved to Louisville, Kentucky, reflecting an increased company focus on bourbon whiskey production. However, the Sazerac Company still maintains an active presence in the New Orleans area, and it also has operations in Carson and Loomis, California; Baltimore, Maryland; Chicago, Illinois; Bardstown, Frankfort, and Owensboro, Kentucky; Fredericksburg, Virginia; Montreal, Quebec, Canada; Lewiston, Maine; Londonderry, New Hampshire; Newport, Tennessee; and Segonzac, France.
In 2014, Sazerac announced the creation the Bond & Royal Company, located in Chicago, Illinois, to take over the specialty and craft segment of its brands from the Gemini Spirits and Wine portfolio including Dimmi, an Italian liqueur, and the Casa San Matias, manufacturer of Corazón tequila.
In 2016, the company had an estimated revenue of $1 billion per year and a market valuation estimate of $4.5 billion. The valuation placed Goldring in the Bloomberg Billionaires Index with an estimated net worth of $3.9 billion.
In October of 2019, Sazerac opened The Sazerac House, a museum and distillery in New Orleans.
In 1989, Sazerac acquired several brands from Seagram, including McAfee's Benchmark and Eagle Rare (Kentucky straight bourbon), Nikolai (vodka), Dr. McGillicuddy's, (liqueur) and Fireball Cinnamon Whisky.