Scooter-sharing system
Scooter-sharing system
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Scooter-sharing system

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Scooter-sharing system

A scooter-sharing system or kicksharing system is a shared transport service in which e-scooters are made available to use for short-term rentals. E-scooters are typically "dockless," meaning that they do not have a fixed home location and are dropped off and picked up from certain locations in the service area.

Scooter-sharing systems work towards providing the public with a fast and convenient mode of transport for last-mile mobility in urban areas. Due to the growing popularity of scooter-sharing, municipal governments have enforced regulations on e-scooters to increase rider and pedestrian safety while avoiding the accrual of visual pollution. Scooter-sharing systems are one of the least expensive and most popular micromobility options. A similar concept is an electric bicycle sharing system. Some cities and companies operate both types of systems.

In 2012, Scoot Networks released a moped-style vehicle that provided a short-range rental of scooters. In 2016, Neuron Mobility introduced e-scooter docking stations in Singapore. In 2017, Bird Global and Lime introduced dockless electric kick scooters. Since its launch in Santa Monica, California, United States, Bird expanded its services to over 100 cities and reached a valuation of 2 billion dollars in 2018. In the same year, Lime amassed over 11.5 million rides. Early 2018 also saw India-based Yulu launching its IOT-enabled smart bicycles in Bengaluru, followed in 2019 by the launch of its shared electric vehicles. Lyft and Uber, the largest ride-sharing companies in the U.S., introduced their own electric scooter sharing services in 2018. In 2019, the global scooter market is expected to be valued at 300 billion to 500 billion dollars by 2030.

To rent a dockless e-scooter, users download a smartphone application. The application shows users a map of nearby e-scooters and enables them to unlock them. The application also includes a secure payment gateway such as PayPal. Scooters are equipped with built-in GPS chips and cellular connectivity which allows them to report their location in real time during a trip. Through GPS and cellular tracking, companies can gather usage statistics, track which scooters are being used, and charge customers accordingly for the time spent per trip.

E-scooters have built-in features to prevent theft and hacking. Hackers are capable of replacing the existing hardware to convert the scooter for personal use, sometimes illegally. Users are only able to unlock and ride e-scooters by using a smartphone application; when a user has completed a trip, they use the app to lock the e-scooter and immobilize the wheels. Bird and Lime e-scooters have built-in alarms that will trigger if someone attempts to move or tamper with an e-scooter without using the app to unlock it. In response to the growing problem of scooter hacking, Lime claims it has developed custom scooter hardware that cannot be easily replaced with third-party parts.

The market for the Asian scooter-sharing industry is currently less than 4 percent of the North American market size. Singaporean ride-sharing startups, Grab and Neuron Mobility, were the first movers in the Southeast-Asian e-scooter sector. Grab is valued at 10 billion dollars and currently only provides e-scooters from a singular location in Singapore. In 2018, Uber secured 27.5 percent of Grab's equity to compete in the Southeast-Asian market. Neuron Mobility owns and operates the most expansive collection of e-scooters in Thailand and Singapore. Lime has selected Singapore as the headquarters for its operations in Asia and was the first foreign company permitted to provide e-scooters within the city. Starting in 2019, Bird and Lime have been working alongside Japanese traffic regulators and testing local markets to assess the viability of an expansion to Japan. In 2022, Beam, a Singaporean startup which currently operates e-scooters and e-bikes in 35 cities raised $135 million of funding to expand.

Estonian mobility technology company Bolt launched scooter-sharing services on its mobile app platform in 2019. It has since become the largest micromobility operator in Europe, with operations in more than 130 cities across 20 countries. At the end of 2021, Bolt become the first company to launch scooter charging docks in Europe. In April 2022, Bolt announced plans to invest 150 million euros to further expand its scooter offering, pledging to operate 230,000 scooters across Europe by the end of the year.

Lime launched the first large-scale European expansion of scooter-sharing systems in Paris during June 2018. By October 2018, Lime's app became the top-ranked travel application on Apple's App Store in France. As of 2019, Lime provides scooter-sharing systems to more than 50 European cities including Paris, Berlin, London, Rome, Madrid, and Athens. Bird launched its own European market-development strategy in Paris in August 2018. Bird's coverage has expanded to more than 20 major European municipalities. Uber's Jump entered the European market in April 2019 through a test-launch in Madrid, Spain. Within a 7-month window, expanded the accessibility of their service from Madrid to 10 of Europe's most populated urban centers. European e-scooter start-ups, Voi Technology from Sweden and Tier Mobility out of Germany, accrued 80 million dollars and 28 million dollars of funding respectively. In 2020, Tier subsequently raised a further 250 million dollars, valuing the company at just under 1 billion dollars.

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