Space propaganda
Space propaganda
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Space propaganda

Space propaganda is a form of propaganda relating to achievements in space exploration and space science. It is used primarily to further a nation's perceived technological superiority, through the operation of a state-funded space agency. Space propaganda was first emergent during the Space Race of the mid-20th-century, an indirect extension of the Cold War.

Although primarily associated with nationalistic pursuits, space propaganda has also been used to promote international organizations and collaborative space efforts.

During the Cold War, both the United States and the Soviet Union engaged in extensive political warfare in an attempt to promote contrasting political ideologies. This manifested in demonstrations of technological superiority, complementary with exceptionalist Cold War ideology.
Space propaganda during the Space Race also appealed to a sense of strategic and military advantage. Due to the large amount of potential military applications to innovations in space science, such as rocket technology and the development of ballistic missiles in the wake of the nuclear arms race, fearmongering is common in space propaganda of this period.

Many forms of space propaganda have been used by public and government officials to influence space policy. Because that very few people have been to space, propaganda often relied on artistic depictions and imagery to convey its messages.

The successful launch of Sputnik in 1957 undermined the belief of American technological superiority. This event showed that the Soviets were ahead of the Americans. This Soviet achievement put pressure on U.S. President Dwight D. Eisenhower and was looked on by many as his greatest failure. According to McDougall, "The concomitant arrival of Sputnik and the Third World generalized the problem of the American image. The Soviet challenge and European colonial heritage made it vital for the United States to present and image of progressive anticolonialism."

Yuri Gagarin was the first man in space. This was a monumental event not only in Soviet history but also world history. It was therefore only natural that a cult of personality developed around the man who was the first in space. His achievement made him an instant celebrity and international hero. The story of Yuri Gagarin made his hero status even more deserving. He was from a common background. His wife recalled a story about a time he was thrown out of a house and had to live in a dugout of a garden for three years during the German occupation of the Soviet Union. Gagarin had a thirst for knowledge which inspired people to study hard. Also Gagarin was known to have a warm and charming personality with a wonderful sense of humor. As his popularity soared, it also became threatening. President Kennedy did not let Yuri Gagarin tour the United States because he was so popular. The end of his life was seen as such a tragedy that it only added to his popularity. Yuri Gagarin's story was told to millions of people throughout the world. Books, magazines, TV shows, movies have all been created to honor this man. Posters and stamps were issued with Yuri's face on it. April 12 is known as the Day of Space in Russia to commemorate Yuri Gagarin's flight.

In the Soviet Union, being the first to reach space was seen as a great victory. Yuri Gagarin's 1961 flight into space was seen by many as another Sputnik moment. Khrushchev stated that Gagarin's flight was the "...greatest triumph of the immortal Lenin's ideas." Egypt's President Nasser stated the "gigantic scientific capabilities of the Soviet people and had no doubt that the launching of man into space will turn upside down not only many scientific views, but also many political and military trends". American newspapers characterized Soviet advancement as: "a psychological victory of the first magnitude"; "new evidence of Soviet superiority"; "cost the nation heavily in prestige"; "marred the political and psychological image of the country abroad"; "Neutral nations may come to believe the wave of the future is Russian."

Gherman Titov's flight into space, being the second human to orbit Earth, was seen as a major accomplishment not only for the Soviet Union as a whole but the Premier himself and was boasted about in Pravda which stated that the Premier, "directs the development of the major technical projects in the country, and determines the basic directions of planned growth in cosmic science and technology. In his able proposals there is evidence again and again of his great conviction in the triumph of Soviet rocket technology." Khrushchev felt pressure to put money into missiles and space technology but diverted much of it towards self-serving political objectives.

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