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Sport (American magazine)
Sport was an American sports magazine. Launched in September 1946 by New York–based publisher Macfadden Publications, Sport pioneered the generous use of color photography—it carried eight full-color plates in its first edition. Sport predated the launch of Sports Illustrated by eight years, and was responsible for bringing several editorial innovations to the genre. Sport differed from Sports Illustrated in that the former was a monthly magazine, while the latter had a weekly distribution.
The Sport Magazine Award, created in 1948, was initially given to outstanding players in 11 major sports. In 1955, the magazine instituted an award honoring the outstanding player in baseball's World Series, which became the World Series Most Valuable Player Award and continues to be awarded by Major League Baseball. Later, Sport expanded this approach to recognize pre-eminent postseason performers in the four major professional sports leagues in the United States and Canada.
Sport was published continually between its launch and August 2000, when its then-owner, British publisher EMAP PLC, made the decision to close the money-losing title. As of 2016, the photo archive of Sport, a collection of 20th-century sports photography in North America, is housed in Canada in Toronto, Ontario, and Vancouver, British Columbia, at The Sport Gallery.
For many of the middle years of the 20th century, the king of sport magazines in North America was not Time Inc.'s Sports Illustrated, but the brainchild of another publishing house, Macfadden Publications, founded by publisher and fitness authority Bernarr Macfadden. Launched in September 1946, Macfadden's Sport magazine broke new ground, as the first mainstream national sports publication, but also in its editorial innovations. In those years, Sport had the market for magazine-style sports journalism virtually to itself and, under founding editor Ernest Heyn, pioneered a brand of behind-the-scenes glimpses of the heroes of the day not previously attempted. The emphasis was not on the games or the teams, but on the elements of human drama that lay beneath. Sport was an icon in the league of LIFE, Look and The Saturday Evening Post.
Many of the magazine's editorial innovations—such as its Sporttalk digest of short items at the front of the magazine, the Sport special long feature at the back and, in particular, the use of full-page colour portraits of the stars of the day—were later borrowed by the new kid on the block, SI, when it made its debut as a weekly in 1954. In fact, Time Inc., tried to purchase the name "Sport", but the company's final offer of $200,000 fell on deaf ears at Macfadden, who would have sold for $50,000 more, so Time Inc. went instead with Sports Illustrated, trademarking a name used by two previous failed sports journals, and which had lapsed into public domain.
From its launch in September 1946, with Joe DiMaggio gracing the inaugural cover, Sport magazine thrived in a field it had in its early years essentially to itself; rival The Sporting News then being a weekly newspaper printed on newsprint. Each month its pages were filled with evocative writing by the likes of Grantland Rice, John Lardner, Dan Daniel, Roger Kahn and the magazine's editor, Dick Schaap, plus exquisite photographs by such shooting stars as Ozzie Sweet, George Heyer, Marvin Newman, Hy Peskin and Martin Blumenthal. It continued to thrive for a quarter-century or so, as SI struggled to reach profitability, and to find the right blend of spectator and participatory sports.
Ogden Nash wrote his baseball poem "Line-Up for Yesterday" for the magazine in 1949.
Representative of Sport magazine's stature, in the hearts and minds of the reading public, but also of the men who ran the leagues and teams across North America, was the magazine's success in establishing the Sport Award in 1955 for the most valuable player in the World Series. The concept was expanded over the years until a Sport magazine award was presented to the outstanding postseason performer in each of the four major professional sports leagues in the United States and Canada, as sanctioned by the leagues.
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Sport (American magazine)
Sport was an American sports magazine. Launched in September 1946 by New York–based publisher Macfadden Publications, Sport pioneered the generous use of color photography—it carried eight full-color plates in its first edition. Sport predated the launch of Sports Illustrated by eight years, and was responsible for bringing several editorial innovations to the genre. Sport differed from Sports Illustrated in that the former was a monthly magazine, while the latter had a weekly distribution.
The Sport Magazine Award, created in 1948, was initially given to outstanding players in 11 major sports. In 1955, the magazine instituted an award honoring the outstanding player in baseball's World Series, which became the World Series Most Valuable Player Award and continues to be awarded by Major League Baseball. Later, Sport expanded this approach to recognize pre-eminent postseason performers in the four major professional sports leagues in the United States and Canada.
Sport was published continually between its launch and August 2000, when its then-owner, British publisher EMAP PLC, made the decision to close the money-losing title. As of 2016, the photo archive of Sport, a collection of 20th-century sports photography in North America, is housed in Canada in Toronto, Ontario, and Vancouver, British Columbia, at The Sport Gallery.
For many of the middle years of the 20th century, the king of sport magazines in North America was not Time Inc.'s Sports Illustrated, but the brainchild of another publishing house, Macfadden Publications, founded by publisher and fitness authority Bernarr Macfadden. Launched in September 1946, Macfadden's Sport magazine broke new ground, as the first mainstream national sports publication, but also in its editorial innovations. In those years, Sport had the market for magazine-style sports journalism virtually to itself and, under founding editor Ernest Heyn, pioneered a brand of behind-the-scenes glimpses of the heroes of the day not previously attempted. The emphasis was not on the games or the teams, but on the elements of human drama that lay beneath. Sport was an icon in the league of LIFE, Look and The Saturday Evening Post.
Many of the magazine's editorial innovations—such as its Sporttalk digest of short items at the front of the magazine, the Sport special long feature at the back and, in particular, the use of full-page colour portraits of the stars of the day—were later borrowed by the new kid on the block, SI, when it made its debut as a weekly in 1954. In fact, Time Inc., tried to purchase the name "Sport", but the company's final offer of $200,000 fell on deaf ears at Macfadden, who would have sold for $50,000 more, so Time Inc. went instead with Sports Illustrated, trademarking a name used by two previous failed sports journals, and which had lapsed into public domain.
From its launch in September 1946, with Joe DiMaggio gracing the inaugural cover, Sport magazine thrived in a field it had in its early years essentially to itself; rival The Sporting News then being a weekly newspaper printed on newsprint. Each month its pages were filled with evocative writing by the likes of Grantland Rice, John Lardner, Dan Daniel, Roger Kahn and the magazine's editor, Dick Schaap, plus exquisite photographs by such shooting stars as Ozzie Sweet, George Heyer, Marvin Newman, Hy Peskin and Martin Blumenthal. It continued to thrive for a quarter-century or so, as SI struggled to reach profitability, and to find the right blend of spectator and participatory sports.
Ogden Nash wrote his baseball poem "Line-Up for Yesterday" for the magazine in 1949.
Representative of Sport magazine's stature, in the hearts and minds of the reading public, but also of the men who ran the leagues and teams across North America, was the magazine's success in establishing the Sport Award in 1955 for the most valuable player in the World Series. The concept was expanded over the years until a Sport magazine award was presented to the outstanding postseason performer in each of the four major professional sports leagues in the United States and Canada, as sanctioned by the leagues.