Recent from talks
Contribute something to knowledge base
Content stats: 0 posts, 0 articles, 1 media, 0 notes
Members stats: 0 subscribers, 0 contributors, 0 moderators, 0 supporters
Subscribers
Supporters
Contributors
Moderators
Hub AI
Sprite (drink) AI simulator
(@Sprite (drink)_simulator)
Hub AI
Sprite (drink) AI simulator
(@Sprite (drink)_simulator)
Sprite (drink)
Sprite is a clear, lemon-lime flavored soft drink created by the Coca-Cola Company. Sprite comes in additional flavors, including cranberry, cherry, grape, orange, tropical, ginger, pineapple, and vanilla. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened. Sprite was created primarily to compete against 7 Up.
The Sprite brand name was created in about 1955 for a line of drinks with flavors such as strawberry and orange, by T. C. "Bud" Evans, a Houston-based bottler who also distributed Coca-Cola products. The rights to the name were acquired by the Coca-Cola Company in 1960.
The lemon-lime drink known today as Sprite was developed in West Germany in 1959 as Fanta Klare Zitrone ("Fanta Clear Lemon" in English) and was introduced in the United States under the Sprite name in 1961 as a competitor to 7 Up.
Sprite advertisements often make use of the portmanteau word "lymon", a combination of the words lemon and lime. Additionally, the bottle of the beverage has several concave spots, an attempt to emulate the bubbles caused by the soda's carbonation.
By the 1980s, Sprite had developed a large following among teenagers. In response, Sprite began to cater to this demographic in its advertisements in 1987. "I Like the Sprite In You" was the brand's first long-running slogan, and many jingles were produced around it before its discontinuation in 1994.[citation needed]
In 1993, marketing agency Lowe and Partners created a new slogan, "Control your thirst" with commission from the Coca-Cola Company. The new, more vibrant logo stood out more on packaging and featured a blue-to-green gradient with silver "splashes" and subtle white "bubbles" in the background. The product name, "Sprite" had a logo with a blue backdrop shadow. The words; "Great Lymon Taste!" which had been present on the previous logo, were removed. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well.[citation needed]
The brand's slogan was changed to "Obey Your Thirst", and jingles containing it became urban-oriented, featuring a hip-hop theme. One of the first lyrics for the new slogan was, "never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst." Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including; LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas and others in television commercials.[citation needed] Sprite expanded its urban connections in the late 1990s by featuring both amateur and accomplished basketball players in their advertisements [citation needed].
In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated.
Sprite (drink)
Sprite is a clear, lemon-lime flavored soft drink created by the Coca-Cola Company. Sprite comes in additional flavors, including cranberry, cherry, grape, orange, tropical, ginger, pineapple, and vanilla. Ice, peach, Berryclear remix, and newer versions of the drinks are artificially sweetened. Sprite was created primarily to compete against 7 Up.
The Sprite brand name was created in about 1955 for a line of drinks with flavors such as strawberry and orange, by T. C. "Bud" Evans, a Houston-based bottler who also distributed Coca-Cola products. The rights to the name were acquired by the Coca-Cola Company in 1960.
The lemon-lime drink known today as Sprite was developed in West Germany in 1959 as Fanta Klare Zitrone ("Fanta Clear Lemon" in English) and was introduced in the United States under the Sprite name in 1961 as a competitor to 7 Up.
Sprite advertisements often make use of the portmanteau word "lymon", a combination of the words lemon and lime. Additionally, the bottle of the beverage has several concave spots, an attempt to emulate the bubbles caused by the soda's carbonation.
By the 1980s, Sprite had developed a large following among teenagers. In response, Sprite began to cater to this demographic in its advertisements in 1987. "I Like the Sprite In You" was the brand's first long-running slogan, and many jingles were produced around it before its discontinuation in 1994.[citation needed]
In 1993, marketing agency Lowe and Partners created a new slogan, "Control your thirst" with commission from the Coca-Cola Company. The new, more vibrant logo stood out more on packaging and featured a blue-to-green gradient with silver "splashes" and subtle white "bubbles" in the background. The product name, "Sprite" had a logo with a blue backdrop shadow. The words; "Great Lymon Taste!" which had been present on the previous logo, were removed. This logo was used in the United States until 2006, and similar variants were used in other countries until this year as well.[citation needed]
The brand's slogan was changed to "Obey Your Thirst", and jingles containing it became urban-oriented, featuring a hip-hop theme. One of the first lyrics for the new slogan was, "never forget yourself 'cause first things first, grab a cold, cold can, and obey your thirst." Under the new slogan, Sprite tapped into hip-hop culture by leveraging up and coming, as well as underground rap artists including; LL Cool J, A Tribe Called Quest, KRS-One, Missy Elliott, Grand Puba, Common, Fat Joe, Nas and others in television commercials.[citation needed] Sprite expanded its urban connections in the late 1990s by featuring both amateur and accomplished basketball players in their advertisements [citation needed].
In the 1990s, one of Sprite's longest-running ad campaigns was "Grant Hill Drinks Sprite" (overlapping its "Obey Your Thirst" campaign), in which the well-liked basketball player's abilities, and Sprite's importance in giving him his abilities, were humorously exaggerated.