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7 Up
7 Up (stylized as 7UP worldwide) or Seven Up, is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo except in the UK where it is distributed by Britvic, PepsiCo's designated UK distributor.
7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1928, and the product was launched a year before the Wall Street crash of 1929. The trademark "SEVEN-UP" was granted in 1928, and a 1929 taste test advertisement featured a flying "7up" logo. The name became "7up Lithiated Lemon Soda" in 1930–1931, as indicated by the use of a logo with tilted "up" and historical paper labels.
An oft-repeated story is that the drink was originally called "Bib-Label Lithiated Lemon-Lime Soda," but investigative reports find little or no evidence that a drink with this name ever existed. In fact, "Bib-Label" is not part of the name of the soda, but refers to the practice of hanging a piece of paper around the neck of a soda bottle like a bib.
The drink did, initially, claim to contain lithium citrate, a mood-stabilizing drug. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries. In 1936 the federal government forced the manufacturer to remove a number of health claims, and because "lithium was not an actual ingredient", the name was changed to just "7 Up" in 1937.
The origin of the name 7 Up is unclear. Britvic claims that the name comes from the seven main ingredients in the drink, while others have claimed that the number was a reference to the lithium contained in the original recipe, which has an atomic mass of 7. Britvic also claims that the name alluded to 7 Up being packaged in seven-ounce bottles when Coca-Cola and most other soft drinks were bottled in six-ounce bottles.
The 7 Up company was privately owned by its founding families until it was sold in 1978 to Philip Morris, which sold it in 1986 in two parts: the international division to PepsiCo and the US business to a group led by the investment firm Hicks & Haas. In the US, 7 Up merged with Dr Pepper in 1988 to form Dr Pepper/Seven Up; Cadbury Schweppes bought the combined company in 1995. In 2008 the Dr Pepper Snapple Group was spun off from Cadbury Schweppes. In 2018, The Dr Pepper Snapple Group was acquired by Keurig Green Mountain, forming Keurig Dr Pepper; in 2026, this merger will effectively be undone following KDP's 2025 acquisition of JDE Peet's and the subsequent separation of its coffee business and beverage business.
7 Up is commonly consumed cold – refrigerated or with ice. It is also used as a mixer for highball alcoholic lemon-lime soda cocktails, including the 7 and 7 (Seagram's 7 Crown and 7 Up) and CC and Seven (Canadian Club whisky and 7 Up). 7 Up is also used in both alcoholic and non-alcoholic punches.
7 Up has been reformulated several times since its launch in 1928. In 2006, the version of the product sold in the U.S. was reformulated so it could be marketed as being "100% natural". This was achieved by eliminating the chelating agent calcium disodium EDTA, and replacing sodium citrate with potassium citrate to reduce the beverage's sodium content. This reformulation contains no fruit juice and, in the U.S., is sweetened with high-fructose corn syrup (HFCS). The manufacturing process used in the production of HFCS has led some public health and advocacy groups to challenge the ad campaign's "natural" claims.
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7 Up
7 Up (stylized as 7UP worldwide) or Seven Up, is an American brand of lemon-lime–flavored non-caffeinated soft drink. The brand and formula are owned by Keurig Dr Pepper, although the beverage is internationally distributed by PepsiCo except in the UK where it is distributed by Britvic, PepsiCo's designated UK distributor.
7 Up was created by Charles Leiper Grigg, who launched his St. Louis–based company The Howdy Corporation in 1920. Grigg came up with the formula for a lemon-lime soft drink in 1928, and the product was launched a year before the Wall Street crash of 1929. The trademark "SEVEN-UP" was granted in 1928, and a 1929 taste test advertisement featured a flying "7up" logo. The name became "7up Lithiated Lemon Soda" in 1930–1931, as indicated by the use of a logo with tilted "up" and historical paper labels.
An oft-repeated story is that the drink was originally called "Bib-Label Lithiated Lemon-Lime Soda," but investigative reports find little or no evidence that a drink with this name ever existed. In fact, "Bib-Label" is not part of the name of the soda, but refers to the practice of hanging a piece of paper around the neck of a soda bottle like a bib.
The drink did, initially, claim to contain lithium citrate, a mood-stabilizing drug. It was one of a number of patent medicine products popular in the late-19th and early-20th centuries. In 1936 the federal government forced the manufacturer to remove a number of health claims, and because "lithium was not an actual ingredient", the name was changed to just "7 Up" in 1937.
The origin of the name 7 Up is unclear. Britvic claims that the name comes from the seven main ingredients in the drink, while others have claimed that the number was a reference to the lithium contained in the original recipe, which has an atomic mass of 7. Britvic also claims that the name alluded to 7 Up being packaged in seven-ounce bottles when Coca-Cola and most other soft drinks were bottled in six-ounce bottles.
The 7 Up company was privately owned by its founding families until it was sold in 1978 to Philip Morris, which sold it in 1986 in two parts: the international division to PepsiCo and the US business to a group led by the investment firm Hicks & Haas. In the US, 7 Up merged with Dr Pepper in 1988 to form Dr Pepper/Seven Up; Cadbury Schweppes bought the combined company in 1995. In 2008 the Dr Pepper Snapple Group was spun off from Cadbury Schweppes. In 2018, The Dr Pepper Snapple Group was acquired by Keurig Green Mountain, forming Keurig Dr Pepper; in 2026, this merger will effectively be undone following KDP's 2025 acquisition of JDE Peet's and the subsequent separation of its coffee business and beverage business.
7 Up is commonly consumed cold – refrigerated or with ice. It is also used as a mixer for highball alcoholic lemon-lime soda cocktails, including the 7 and 7 (Seagram's 7 Crown and 7 Up) and CC and Seven (Canadian Club whisky and 7 Up). 7 Up is also used in both alcoholic and non-alcoholic punches.
7 Up has been reformulated several times since its launch in 1928. In 2006, the version of the product sold in the U.S. was reformulated so it could be marketed as being "100% natural". This was achieved by eliminating the chelating agent calcium disodium EDTA, and replacing sodium citrate with potassium citrate to reduce the beverage's sodium content. This reformulation contains no fruit juice and, in the U.S., is sweetened with high-fructose corn syrup (HFCS). The manufacturing process used in the production of HFCS has led some public health and advocacy groups to challenge the ad campaign's "natural" claims.