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State Express 555
State Express 555, known as 555 (Three-Fives), is a Westminster, London-based cigarette originally manufactured in the United Kingdom by the Ardath Tobacco Company. The overseas rights to the brand excluding the United Kingdom, were acquired by British American Tobacco (BAT) in 1925.
The idea for the State Express brand came from the United States in 1893. Sir Albert Levy (1864–1937), a London tobacco merchant and businessman, was visiting the United States. While in Manhattan, Levy was a passenger on the Empire State Express train, which allegedly broke land speed records as locomotive No.999, the "Queen of Speed" sped its way from New York City to Buffalo, New York.
State Express was founded in London on 10 March 1896. The numerals (a series of triple numbers from 111 to 999) forming the other part of the trademark were registered under UK Registration No. 290529 on 18 February 1907. All of these numbers were used as different brands, each with a different blend or mix of tobacco: 444 was made with Macedonian leaf, and 777 was made with Turkish tobacco, for example. The numeric ranges for State Express cigarettes were not the only available variants in the market at that time. Other mark names included My Darling and Astorias, available in export catalogues. In addition to the cigarette business, cigars and tobaccos were available in the State Express range. But by far the most successful of these was the Virginia tobacco blend of State Express 555, introduced in 1896. It went on to become Ardath's flagship brand.
The brand was originally owned by Ardath Tobacco Company. The company was created in the late 19th century in London, England, and was originally called Albert Levy & Thomas.
The Ardath Tobacco Company Limited was originally located at 62 Leadenhall Street in London and called La Casa de Habana (The House of Havana) until 1895, when it changed its name to the present day version. It is said that Sir Albert Levy derived the name Ardath from a book of the same name written by Marie Corelli. The title of the book is derived from numerous references in the Books of Esdras (in the Apocrypha) to the "Field of Ardath". On 31 July 1895 Levy registered the trademark Ardath in Ireland.
The name of the company was changed in 1901 to the "Ardath Tobacco Company", and was split in 1925 when it was sold; British American Tobacco acquired the overseas rights of Ardath, while the Imperial Tobacco Group retained the rights of sale within the United Kingdom and Ireland. The State Express brand proved to be a boon for B.A.T., where it was a huge success in China until the rise of communism there (though it has since been re-introduced). Ardath's brands continued to be sold in Britain; they were granted a Royal Warrant by King George VI in 1946 and again later by Queen Elizabeth II. In 1961, British American Tobacco bought out Imperial Tobacco's share of Ardath, thus gaining full control of Ardath's trademarks.
In the 1920s and 1930s BAT held a dominant position in the Chinese market with State Express 555 playing a key role. Sales of the brand exceeded 5 billion units in 1937. According to Mao Zedong's personal physician, 555 was the Chinese leader’s favorite cigarette. On the day of the Proclamation of the People's Republic of China, Mao Zedong and Liu Shaoqi reportedly smoked 555 cigarettes.
China National Tobacco and British American Tobacco formed a joint venture called CTBAT International Co. Ltd. in 2013, which own the worldwide rights to the brand.
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State Express 555
State Express 555, known as 555 (Three-Fives), is a Westminster, London-based cigarette originally manufactured in the United Kingdom by the Ardath Tobacco Company. The overseas rights to the brand excluding the United Kingdom, were acquired by British American Tobacco (BAT) in 1925.
The idea for the State Express brand came from the United States in 1893. Sir Albert Levy (1864–1937), a London tobacco merchant and businessman, was visiting the United States. While in Manhattan, Levy was a passenger on the Empire State Express train, which allegedly broke land speed records as locomotive No.999, the "Queen of Speed" sped its way from New York City to Buffalo, New York.
State Express was founded in London on 10 March 1896. The numerals (a series of triple numbers from 111 to 999) forming the other part of the trademark were registered under UK Registration No. 290529 on 18 February 1907. All of these numbers were used as different brands, each with a different blend or mix of tobacco: 444 was made with Macedonian leaf, and 777 was made with Turkish tobacco, for example. The numeric ranges for State Express cigarettes were not the only available variants in the market at that time. Other mark names included My Darling and Astorias, available in export catalogues. In addition to the cigarette business, cigars and tobaccos were available in the State Express range. But by far the most successful of these was the Virginia tobacco blend of State Express 555, introduced in 1896. It went on to become Ardath's flagship brand.
The brand was originally owned by Ardath Tobacco Company. The company was created in the late 19th century in London, England, and was originally called Albert Levy & Thomas.
The Ardath Tobacco Company Limited was originally located at 62 Leadenhall Street in London and called La Casa de Habana (The House of Havana) until 1895, when it changed its name to the present day version. It is said that Sir Albert Levy derived the name Ardath from a book of the same name written by Marie Corelli. The title of the book is derived from numerous references in the Books of Esdras (in the Apocrypha) to the "Field of Ardath". On 31 July 1895 Levy registered the trademark Ardath in Ireland.
The name of the company was changed in 1901 to the "Ardath Tobacco Company", and was split in 1925 when it was sold; British American Tobacco acquired the overseas rights of Ardath, while the Imperial Tobacco Group retained the rights of sale within the United Kingdom and Ireland. The State Express brand proved to be a boon for B.A.T., where it was a huge success in China until the rise of communism there (though it has since been re-introduced). Ardath's brands continued to be sold in Britain; they were granted a Royal Warrant by King George VI in 1946 and again later by Queen Elizabeth II. In 1961, British American Tobacco bought out Imperial Tobacco's share of Ardath, thus gaining full control of Ardath's trademarks.
In the 1920s and 1930s BAT held a dominant position in the Chinese market with State Express 555 playing a key role. Sales of the brand exceeded 5 billion units in 1937. According to Mao Zedong's personal physician, 555 was the Chinese leader’s favorite cigarette. On the day of the Proclamation of the People's Republic of China, Mao Zedong and Liu Shaoqi reportedly smoked 555 cigarettes.
China National Tobacco and British American Tobacco formed a joint venture called CTBAT International Co. Ltd. in 2013, which own the worldwide rights to the brand.