Stieg Hedlund
Stieg Hedlund
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Stieg Hedlund

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Stieg Hedlund

Stieg Hedlund (born 1965) is a computer and video game designer, artist, and writer who has worked on more than thirty games in the video game industry. He is best known for his work in action RPGs, and has also worked on games on real-time strategy, tactical shooter, beat-'em-up and action-adventure games.

In 2009, he was chosen by IGN as one of the top 100 game creators of all time.

Hedlund began his career at Japanese publisher Koei in 1990, which had established a North American subsidiary, Koei Corporation, in California two years earlier. Working at Koei both in Northern California and Japan, he either created or was the lead designer for a number of games including Liberty or Death, Celtic Tales: Balor of the Evil Eye, Gemfire and Saiyuki: Journey West. In 1995, shortly after Hedlund left the company, the subsidiary ceased its game development efforts.

After working on an unreleased Lord of the Rings–based title for Electronic Arts in the early ’90s, Hedlund began working for the Sega Technical Institute (STI) in 1994, where, as an artist and game designer, he worked on titles like Comix Zone, The Ooze and Sonic X-treme. He also worked on Die Hard Arcade, collaborating with members of Sega’s AM1 division.

In 1996, three years after he first interviewed with the company, Hedlund ran into the three founders of Condor. He was impressed by the potential of their latest game, Diablo, and immediately joined the team taking on the lead design role. Three months before the release of Diablo, Blizzard acquired Condor and renamed the company Blizzard North. Diablo would go on to become one of the most highly rated games of 1996.

In the wake of Diablo’s success, Hedlund designed Diablo II which performed well (For more details, visit Diablo II Awards and Sales).

While at Blizzard, he also participated in the design of both StarCraft and the Diablo II: Lord of Destruction expansion pack. StarCraft was the best-selling PC game of 1998 and received numerous Game of the Year awards. Diablo II: LOD was released in 2001, and helped to “reinforce the staying power of an already legendary RPG”. It too received numerous awards, including several for Best Expansion Pack of the Year, and tied with Baldur’s Gate II for Best RPG of the Year.

On April 17, 2000, Hedlund announced that he would be leaving Blizzard North “as soon as his responsibilities for Diablo II (had) been fulfilled” in order to start a new game-development firm called Full-On Amusement Company with business partners, programmers, and artists from Virgin Interactive, Sega, Sony Computer Entertainment, Electronic Arts, and Maxis. During this time, Hedlund collaborated with director David Lynch on his unreleased Woodcutters from Fiery Ships game project.

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