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Stride (gum)
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Stride (gum)
Stride is a brand of sugar-free chewing gum introduced in June 2006 by Cadbury-Adams and owned by Mondelez International, sold in packs of 14 pieces.
By around 2020, Stride had reduced its product range to a single flavor, Spearmint, and was mainly sold online through Amazon and eBay. Since then, the brand's availability in physical retail stores has gradually decreased. In 2023, Mondelez sold most of its chewing gum operations to Perfetti Van Melle to focus on its core chocolate and biscuit brands, though Stride was excluded from the deal. The following year, in 2024, Mondelez discontinued Stride sales in the United States, Canada, and Europe, when the final batch of Spearmint gum was produced. The brand still continues to be offered in China and Australia.
Stride's original launch lineup introduced the following flavors: "Forever Fruit", "Nonstop Mint", "Spearmint", "Sweet Berry", "Sweet Cinnamon", "Sweet Peppermint", "Uber Bubble", "Winterblue", "Always Mandarin", "Eternal Melon", and "Mega Mystery".
Stride Shift was released in April 2010 as a flavor-changing gum sold in two variants: "Berry to Mint" and "Citrus to Mint". Its launch was carried by a digital campaign, “Change Your Flavor, Change Your Life”, which allowed users to insert themselves into wacky scenarios online.
The Stride 2.0 line was made available in February 2011 to upgrade some of the original flavors, including "Forever Fruit", "Nonstop Mint", "Spearmint", "Sweet Berry", "Sweet Cinnamon", "Sweet Peppermint", "Uber Bubble", and "Winterblue".
Stride Spark was launched in February 2011 as a vitamin-fortified gum offered in three flavors: "Kinetic Mint", "Kinetic Berry", and "Kinetic Fruit". According to the product label, each piece contains 25% of the Recommended Daily Allowance for Vitamin B6 and Vitamin B12.
As part of a promotional collaboration with snowboarder Shaun White, Stride introduced three limited-edition flavors: "Whitemint", "Mintacular", and "Golden Fruit".
The Stride ID (stylized iD) line was introduced around late 2012 with marketing focused on creativity, individuality, and discovery. It launched in three flavors: "Spearmint", "Peppermint", and "BerryMelon", and featured distinctive packaging and artwork intended to appeal to a teenage audience.
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Stride (gum)
Stride is a brand of sugar-free chewing gum introduced in June 2006 by Cadbury-Adams and owned by Mondelez International, sold in packs of 14 pieces.
By around 2020, Stride had reduced its product range to a single flavor, Spearmint, and was mainly sold online through Amazon and eBay. Since then, the brand's availability in physical retail stores has gradually decreased. In 2023, Mondelez sold most of its chewing gum operations to Perfetti Van Melle to focus on its core chocolate and biscuit brands, though Stride was excluded from the deal. The following year, in 2024, Mondelez discontinued Stride sales in the United States, Canada, and Europe, when the final batch of Spearmint gum was produced. The brand still continues to be offered in China and Australia.
Stride's original launch lineup introduced the following flavors: "Forever Fruit", "Nonstop Mint", "Spearmint", "Sweet Berry", "Sweet Cinnamon", "Sweet Peppermint", "Uber Bubble", "Winterblue", "Always Mandarin", "Eternal Melon", and "Mega Mystery".
Stride Shift was released in April 2010 as a flavor-changing gum sold in two variants: "Berry to Mint" and "Citrus to Mint". Its launch was carried by a digital campaign, “Change Your Flavor, Change Your Life”, which allowed users to insert themselves into wacky scenarios online.
The Stride 2.0 line was made available in February 2011 to upgrade some of the original flavors, including "Forever Fruit", "Nonstop Mint", "Spearmint", "Sweet Berry", "Sweet Cinnamon", "Sweet Peppermint", "Uber Bubble", and "Winterblue".
Stride Spark was launched in February 2011 as a vitamin-fortified gum offered in three flavors: "Kinetic Mint", "Kinetic Berry", and "Kinetic Fruit". According to the product label, each piece contains 25% of the Recommended Daily Allowance for Vitamin B6 and Vitamin B12.
As part of a promotional collaboration with snowboarder Shaun White, Stride introduced three limited-edition flavors: "Whitemint", "Mintacular", and "Golden Fruit".
The Stride ID (stylized iD) line was introduced around late 2012 with marketing focused on creativity, individuality, and discovery. It launched in three flavors: "Spearmint", "Peppermint", and "BerryMelon", and featured distinctive packaging and artwork intended to appeal to a teenage audience.
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