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StubHub

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StubHub

StubHub Holdings, Inc. is an American ticket exchange and ticket resale company for sports, concerts, theater, and other live entertainment events. It operates under the brands StubHub and Viagogo. It is largest ticket reseller worldwide and has brokered 450 million tickets since its inception. It is accessible via websites and mobile apps. The company is also in the process of expanding into primary ticket issuance, advertising, sports merchandising, sports betting, and leisure attractions and experiences.

StubHub charges fees to both the buyer and the seller in a transaction. StubHub has no price ceiling, but does inform buyers what similar tickets have sold for. The high resale prices for certain tickets have attracted criticism for being prohibitive to average earners.

The company does not operate the international StubHub websites as those were sold to gain antitrust approval for its merger with Viagogo.

The company has offices in Los Angeles, Irvine, New York, Salt Lake City, Ireland, Switzerland. It faces competition from Ticketmaster, Vivid Seats, and SeatGeek.

StubHub applications for iPhone, iPad, and Android also allow users to decide where they want to sit using interactive venue maps and the number of seats, and to plan the event by finding local restaurants, bars, and parking facilities.

StubHub was founded in 2000 by Eric Baker and Jeff Fluhr. The company was acquired by eBay in 2007 and merged in 2020 with Viagogo. The company became a public company via an initial public offering in September 2025.

Eric Baker had the idea for an online secondhand event ticket marketplace after he struggled to purchase secondhand tickets for a showing of The Lion King on Broadway. He began developing the concept with Jeff Fluhr as part of a competition while both were students at Stanford Graduate School of Business. In March 2000, the pair incorporated StubHub in San Francisco to act as that marketplace. The company raised US$600,000 in seed funding by August 2000. Fluhr left school to be chief executive officer of StubHub; Baker graduated in 2001 and became company president. In 2002, eBay was in talks to acquire StubHub for US$20 million, although the agreement had later "fallen apart over price." That year, StubHub signed its first deal with a professional sports team, partnering with the Seattle Mariners. By its third year of operation, StubHub had 60 employees. After having a falling out with Fluhr in 2005, Baker left the company, retaining 10% ownership.

In 2005, the company raised between $10 million and $25 million from Pequot Ventures (now FirstMark Capital). That year, the company generated $50 million in revenue, was cash flow positive. and generated over $200 million in sales.

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