Sunrise Radio

Sunrise Radio is a 24-hour Asian Commercial National Radio Station, focusing on entertainment, music and news from the Indian subcontinent. It broadcasts to the Greater London and the South East area on 963/972 AM, nationally on DAB through the Sound Digital multiplex, and via the internet.

According to RAJAR, Sunrise Radio National and Sunrise Radio London broadcast to a combined weekly audience of 425,000 listeners as of December 2023.

Sunrise Radio started life as the pirate radio station Sina Radio, originally founded by Manjit Singh Gehdu and based in Southall, Middlesex from 1984 until 1988.

In 1989, owned by Avtar Lit, it was awarded a license and officially launched on November 5, 1989, becoming the first 24-hour radio station in the UK specifically for the Asian demographic. It initially broadcast to West London on 1413 AM. In 1994, it took over the BBC's former 1458 kHz frequency which had been used for GLR.

In 1992, the station acquired Sunrise House in Southall which was officially opened on January 21, 1993, by Peter Baldwin Chief Executive of the Radio Authority. In 2016, Sunrise Radio Moved to a new purpose built studio and office in Hounslow, which also serves as the company's Headquarters.

The station expanded by also broadcasting on satellite television, first on the Astra analogue satellite, and later on Sky Digital.

From 1991 through until August 2004, the Sunrise Radio satellite feed was the source of the live hourly IRN news bulletins for numerous UK commercial, community and hospital radio stations.

In July 2013, Lit was one of forty radio professionals honoured by the Radio Centre for their significant contribution to the growth and success of the industry.