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SuperOffice
SuperOffice is a European business-to-business software company that develops customer relationship management (CRM) solutions. Founded in Oslo, Norway, in 1989 by Une Amundsen, the company provides cloud-based software-as-a-service (SaaS) and on-premises platforms for sales, marketing, customer service, as well as integrations with enterprise resource planning (ERP) systems, mobile applications and artificial intelligence features. As of April 2026, the company is led by CEO Bjørn Røsten.
SuperOffice delivers its products through subsidiaries, distributors and resellers in Norway, Sweden, Denmark, Germany, and the Netherlands. The German office covers the DACH region (Germany, Austria, Switzerland while the Dutch office serves the Benelux countries (Belgium, the Netherlands, and Luxembourg). The Company also operates through partners in the United Kingdom, Ireland, and North America.
SuperOffice has been owned by the Danish investment firm Axcel since 2020.
SuperOffice was founded in Oslo, Norway, in 1989 by Une Amundsen to develop CRM software for sales organizations.[citation needed]
In its early years, founder Amundsen internally referred to the company as "Superland". The name was used informally within the organization, accompanied by symbolic elements such as a written constitution and company 'passports,' which remain part of the company's internal culture. Under Amundsen's leadership, the company grew steadily and, in 1997, was listed on the Oslo Stock Exchange under the ticker symbol SUO, where it remained until 2009.
In 2017, founder Une Amundsen passed away. Three years later, in April 2020, SuperOffice was acquired by the Danish investment firm Axcel. That same year, in September, SuperOffice expanded its European footprint with the acquisition of the Dutch software company Infobridge.
In 2024, SuperOffice appointed Lars Engbork as CEO, bringing leadership experience from Visma, e-conomic, Oracle, and SimCorp. The company also hired Thomas Rødseth as Chief Product and Technology Officer and Bettina Isabelle Berntsen as Chief Marketing Officer.
In June 2025, SuperOffice announced that Axcel had established a €266 million continuation fund, led by Carlyle AlpInvest, to extend its ownership and accelerate growth. The investment was aimed at expanding AI capabilities, pursuing strategic acquisitions, and strengthening the company’s market position across Europe.
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SuperOffice
SuperOffice is a European business-to-business software company that develops customer relationship management (CRM) solutions. Founded in Oslo, Norway, in 1989 by Une Amundsen, the company provides cloud-based software-as-a-service (SaaS) and on-premises platforms for sales, marketing, customer service, as well as integrations with enterprise resource planning (ERP) systems, mobile applications and artificial intelligence features. As of April 2026, the company is led by CEO Bjørn Røsten.
SuperOffice delivers its products through subsidiaries, distributors and resellers in Norway, Sweden, Denmark, Germany, and the Netherlands. The German office covers the DACH region (Germany, Austria, Switzerland while the Dutch office serves the Benelux countries (Belgium, the Netherlands, and Luxembourg). The Company also operates through partners in the United Kingdom, Ireland, and North America.
SuperOffice has been owned by the Danish investment firm Axcel since 2020.
SuperOffice was founded in Oslo, Norway, in 1989 by Une Amundsen to develop CRM software for sales organizations.[citation needed]
In its early years, founder Amundsen internally referred to the company as "Superland". The name was used informally within the organization, accompanied by symbolic elements such as a written constitution and company 'passports,' which remain part of the company's internal culture. Under Amundsen's leadership, the company grew steadily and, in 1997, was listed on the Oslo Stock Exchange under the ticker symbol SUO, where it remained until 2009.
In 2017, founder Une Amundsen passed away. Three years later, in April 2020, SuperOffice was acquired by the Danish investment firm Axcel. That same year, in September, SuperOffice expanded its European footprint with the acquisition of the Dutch software company Infobridge.
In 2024, SuperOffice appointed Lars Engbork as CEO, bringing leadership experience from Visma, e-conomic, Oracle, and SimCorp. The company also hired Thomas Rødseth as Chief Product and Technology Officer and Bettina Isabelle Berntsen as Chief Marketing Officer.
In June 2025, SuperOffice announced that Axcel had established a €266 million continuation fund, led by Carlyle AlpInvest, to extend its ownership and accelerate growth. The investment was aimed at expanding AI capabilities, pursuing strategic acquisitions, and strengthening the company’s market position across Europe.