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Super Bock Group
The Super Bock Group, SGPS, SA is a brewing company, headquartered in Leça do Bailio (Matosinhos), in the metropolitan area of Porto, Portugal. The company was founded in 1890 as the CUFP, being restructured and renamed Unicer in 1977. In November 2017, the name of the company was changed to the present one, reflecting its most famous output, the Super Bock beer. Its activity is set up on the business of beers and bottled water. It is the largest Portuguese beverage company and is also present in the areas of soft drinks, ciders and wines, in the production and sale of malt, and in the tourism business.
The Super Bock Group is a company with decision center in Portugal, owned in 56% by Viacer (Carlsberg and Violas) and 44% by the Carlsberg Group. The Holding Viacer congregates two groups – Violas (71.5%) and Carlsberg Group (28.5%).
It is the largest Portuguese exporter of beer – an operation that has already reached more than 50 countries, mainly through Super Bock, which is the best-selling Portuguese beer in the world.
The company follows a multi-brand and multi-business strategy, focused on beer and bottled water but extends to the segments of soft drinks, cider and wine. Super Bock Group is also associated with the activity of malt production and sale and holds assets in the tourism sector, Vidago and Pedras Salgadas thermal parks, both in Trás-os-Montes region (North of Portugal).
The origin of the company date back to the beginnings of the beverage sector industrialization, during the second half of the nineteenth century, when, on 7 March 1890, CUFP (Companhia União Fabril Portuense das Fábricas de Cerveja e Bebidas Refrigerantes) was formed. This conglomerate can be considered the mother of the current beverage company, with the initial capital of 125,000 escudos (former Portuguese currency), which is roughly €623. Of the seven factories that have joined this project, some were already several decades old.
In the Portuguese revolutionary period (that came after the Carnations Revolution), CUFP was nationalised on 30 August 1975. In December 1977, the State restructured the sector, combining the five nationalized companies into two, Centralcer, and Unicer – União Cervejeira (gathering CUFP, Imperial and Copeja).
In 1988, by the Decree-Law No. 353/88, Unicer was transformed into "Public Limited Liability Company with a majority public capital" with the designation Unicer – União Cervejeira, SA. Productivity has more than trebled between 1979 and 1989, and by the end of the decade, Unicer beer sales exceeded the 300 million liters. It was also during this period that Unicer started a consistent focus on exporting exceeding, in 1983, a million liters of beer exported, and over 4 million liters in 1988.
Unicer's economic and financial indicators during the 1980s justified that it had been chosen by the government to begin the process of privatizations. Thus, on 26 April 1989, in a public session held in the Oporto Stock Exchange, the privatisation of 49% of capital took place. In 1990, the year the company celebrated its centenary, the privatization was completed, with the sale of the 51% stake that was still held by the State.
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Super Bock Group
The Super Bock Group, SGPS, SA is a brewing company, headquartered in Leça do Bailio (Matosinhos), in the metropolitan area of Porto, Portugal. The company was founded in 1890 as the CUFP, being restructured and renamed Unicer in 1977. In November 2017, the name of the company was changed to the present one, reflecting its most famous output, the Super Bock beer. Its activity is set up on the business of beers and bottled water. It is the largest Portuguese beverage company and is also present in the areas of soft drinks, ciders and wines, in the production and sale of malt, and in the tourism business.
The Super Bock Group is a company with decision center in Portugal, owned in 56% by Viacer (Carlsberg and Violas) and 44% by the Carlsberg Group. The Holding Viacer congregates two groups – Violas (71.5%) and Carlsberg Group (28.5%).
It is the largest Portuguese exporter of beer – an operation that has already reached more than 50 countries, mainly through Super Bock, which is the best-selling Portuguese beer in the world.
The company follows a multi-brand and multi-business strategy, focused on beer and bottled water but extends to the segments of soft drinks, cider and wine. Super Bock Group is also associated with the activity of malt production and sale and holds assets in the tourism sector, Vidago and Pedras Salgadas thermal parks, both in Trás-os-Montes region (North of Portugal).
The origin of the company date back to the beginnings of the beverage sector industrialization, during the second half of the nineteenth century, when, on 7 March 1890, CUFP (Companhia União Fabril Portuense das Fábricas de Cerveja e Bebidas Refrigerantes) was formed. This conglomerate can be considered the mother of the current beverage company, with the initial capital of 125,000 escudos (former Portuguese currency), which is roughly €623. Of the seven factories that have joined this project, some were already several decades old.
In the Portuguese revolutionary period (that came after the Carnations Revolution), CUFP was nationalised on 30 August 1975. In December 1977, the State restructured the sector, combining the five nationalized companies into two, Centralcer, and Unicer – União Cervejeira (gathering CUFP, Imperial and Copeja).
In 1988, by the Decree-Law No. 353/88, Unicer was transformed into "Public Limited Liability Company with a majority public capital" with the designation Unicer – União Cervejeira, SA. Productivity has more than trebled between 1979 and 1989, and by the end of the decade, Unicer beer sales exceeded the 300 million liters. It was also during this period that Unicer started a consistent focus on exporting exceeding, in 1983, a million liters of beer exported, and over 4 million liters in 1988.
Unicer's economic and financial indicators during the 1980s justified that it had been chosen by the government to begin the process of privatizations. Thus, on 26 April 1989, in a public session held in the Oporto Stock Exchange, the privatisation of 49% of capital took place. In 1990, the year the company celebrated its centenary, the privatization was completed, with the sale of the 51% stake that was still held by the State.