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Axon Enterprise
Axon Enterprise, Inc. (formerly TASER International) is an American company based in Scottsdale, Arizona, that develops weapons and technology products for military, law enforcement, and civilians.
Its initial product and former namesake is the Taser, a line of electroshock weapons. The company has since diversified into technology products for military and law enforcement, including body-worn cameras, dashcams, computer-aided dispatch software, and Evidence.com, a cloud-based digital evidence platform. As of 2017, body-worn cameras and associated services comprised a quarter of Axon's overall business.
In 1969, NASA researcher Jack Cover began to develop a non-lethal electric weapon to help police officers control suspects, as an alternative to firearms. By 1974, Cover had completed the device, which he named the "Tom Swift Electric Rifle" (TSER), referencing the 1911 novel Tom Swift and his Electric Rifle; to make it easier to pronounce as a word, Cover later added an "A" to the acronym to form "TASER". The Taser Public Defender used gunpowder as its propellant, which led the Bureau of Alcohol, Tobacco and Firearms to classify it as a firearm in 1976, a decision that limited sales. In 1980, the Los Angeles Police Department conducted a successful field test of an improved version (having reconsidered its earlier rejections of the technology after the shooting of Eula Love). Still, the device remained commercially unsuccessful and Cover's company, Taser Systems Inc., collapsed.
In 1993, Rick and Tom Smith (CEO Set Jet) formed AIR TASER, Inc. to, with Cover, design a version of the device that would use compressed nitrogen instead of gunpowder as a propellant. During development, the company faced competition from another vendor, Tasertron, whose product had become associated with its alleged ineffectiveness during the police confrontation of Rodney King.
After nearly going bankrupt marketing other products such as an electroshock-based anti-theft system for automobiles known as "Auto Taser" in 1997, the company, later renamed TASER International, introduced its TASER M26 weapon in 1999. With a $6.8 million deficit in 2001, TASER International took steps to improve sales by offering to pay police officers to train others on how to use their products; this marketing technique helped enhance the company's market share, reaching $24.5 million in net sales by 2003, and nearly $68 million in 2004. In May 2001, it filed for an initial public offering and began trading on NASDAQ under the stock symbol TASR.[citation needed]
The company also took significant action against competitors, acquiring the aforementioned Tasertron, and aggressively defending its patents. Patent lawsuits by TASER International led to the shutdown of Stinger Systems and its successor company, Karbon Arms; Robert Gruder founded both companies. Despite the controversies that have centered around the products (including deaths attributed to taser usage), the company maintained its dominant market position.
In 2005, TASER International began to offer an accessory for its taser products, TASER Cam, which added a grip-mounted camera that activated automatically when the safety was disengaged. By October 2010, at least 45,000 TASER Cams had been sold.
In 2008, the company unveiled its first body-worn camera, the Axon Pro. It was designed to be head-mounted, and upload footage for online storage on a web-based service known as Evidence.com. TASER's CEO Rick Smith explained that the products were designed to "help provide revolutionary digital evidence collection, storage and retrieval for law enforcement". The company piloted Axon Pro in various small cities and towns. In 2009, after prosecutor Daniel Shue exonerated Fort Smith police officer Brandon Davis based on footage from an Axon Pro camera, both Davis and Shue began to provide testimonials for the product in its marketing.
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Axon Enterprise
Axon Enterprise, Inc. (formerly TASER International) is an American company based in Scottsdale, Arizona, that develops weapons and technology products for military, law enforcement, and civilians.
Its initial product and former namesake is the Taser, a line of electroshock weapons. The company has since diversified into technology products for military and law enforcement, including body-worn cameras, dashcams, computer-aided dispatch software, and Evidence.com, a cloud-based digital evidence platform. As of 2017, body-worn cameras and associated services comprised a quarter of Axon's overall business.
In 1969, NASA researcher Jack Cover began to develop a non-lethal electric weapon to help police officers control suspects, as an alternative to firearms. By 1974, Cover had completed the device, which he named the "Tom Swift Electric Rifle" (TSER), referencing the 1911 novel Tom Swift and his Electric Rifle; to make it easier to pronounce as a word, Cover later added an "A" to the acronym to form "TASER". The Taser Public Defender used gunpowder as its propellant, which led the Bureau of Alcohol, Tobacco and Firearms to classify it as a firearm in 1976, a decision that limited sales. In 1980, the Los Angeles Police Department conducted a successful field test of an improved version (having reconsidered its earlier rejections of the technology after the shooting of Eula Love). Still, the device remained commercially unsuccessful and Cover's company, Taser Systems Inc., collapsed.
In 1993, Rick and Tom Smith (CEO Set Jet) formed AIR TASER, Inc. to, with Cover, design a version of the device that would use compressed nitrogen instead of gunpowder as a propellant. During development, the company faced competition from another vendor, Tasertron, whose product had become associated with its alleged ineffectiveness during the police confrontation of Rodney King.
After nearly going bankrupt marketing other products such as an electroshock-based anti-theft system for automobiles known as "Auto Taser" in 1997, the company, later renamed TASER International, introduced its TASER M26 weapon in 1999. With a $6.8 million deficit in 2001, TASER International took steps to improve sales by offering to pay police officers to train others on how to use their products; this marketing technique helped enhance the company's market share, reaching $24.5 million in net sales by 2003, and nearly $68 million in 2004. In May 2001, it filed for an initial public offering and began trading on NASDAQ under the stock symbol TASR.[citation needed]
The company also took significant action against competitors, acquiring the aforementioned Tasertron, and aggressively defending its patents. Patent lawsuits by TASER International led to the shutdown of Stinger Systems and its successor company, Karbon Arms; Robert Gruder founded both companies. Despite the controversies that have centered around the products (including deaths attributed to taser usage), the company maintained its dominant market position.
In 2005, TASER International began to offer an accessory for its taser products, TASER Cam, which added a grip-mounted camera that activated automatically when the safety was disengaged. By October 2010, at least 45,000 TASER Cams had been sold.
In 2008, the company unveiled its first body-worn camera, the Axon Pro. It was designed to be head-mounted, and upload footage for online storage on a web-based service known as Evidence.com. TASER's CEO Rick Smith explained that the products were designed to "help provide revolutionary digital evidence collection, storage and retrieval for law enforcement". The company piloted Axon Pro in various small cities and towns. In 2009, after prosecutor Daniel Shue exonerated Fort Smith police officer Brandon Davis based on footage from an Axon Pro camera, both Davis and Shue began to provide testimonials for the product in its marketing.