Taylor Winterstein
Taylor Winterstein
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Taylor Winterstein

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Taylor Winterstein

Taylor Winterstein is an Australian-Samoan online wellness influencer and conspiracy theorist best known for her public anti-vaccination stance and alternative health practices. She gained public attention for her advocacy against mandatory vaccinations, particularly during the 2019 Samoan measles outbreak, which led to widespread criticism from medical professionals and public health authorities.

Winterstein has been active on social media, where she shares content related to natural health, parenting, and holistic wellness. She has also organized workshops and events promoting vaccine skepticism, which have sparked controversy due to concerns over public health misinformation. Despite criticism, she continues to advocate for parental choice in medical decisions and alternative health approaches.

Her views on vaccination have been widely challenged by health experts and government officials, who emphasize the importance of immunization in preventing infectious diseases.

Winterstein was born in Australia, and her hometown is Campbelltown, a suburb of Sydney, Australia. She married Australian rugby league player Frank Winterstein in 2013. As of 2024 couple have three children and in late 2019 the family moved to Toulouse, France for two years.

Her relationship with her husband, who previously played in the NRL, has allowed her to gain a substantial following as a social media influencer. She has said that there is a "strong core group" of anti-vaxxers in the NRL, but during the 2020 NRL season the Gold Coast Bulletin reported this was not the case as "most of the anti-vax players said they weren't really anti-vax but were still getting around to it".

Winterstein brands her website and internet influence business as the "Tay's Way Movement". As of December 2019, she had over 22,000 Instagram followers. Winterstein claims: "I know for a FACT there are MANY high profile, 'influencers' on social media among the sport and wellness industry, who do not vaccinate their children but won't publicly share their beliefs."

Online, Winterstein offers opinions on nutrition, medicine, home births, and the alleged dangers of 5G radiation and of vaccinating children. In one of her online programs ("An Hour of Power with Tay"), she asks her followers to "explore different options on how to build your child's immune system naturally". In March 2019, Instagram placed restrictions on her account and her social media accounts were restricted by Facebook in a crackdown to prevent dangerous and misinformed anti-vaccination messages. Winterstein's online group of followers have a history of online abuse toward journalists who report unfavourably on her.

In 2019, The Australian newspaper suggested that Winterstein is getting traction with her health messages "because she's a WAG - the wife of an NRL player". Her current business 'Tay's Way Moment' was established in 2017, before this Winterstein operated a business called 'Taylor'd Tans'.

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