2013 single by will.i.am featuring Justin Bieber
#thatPower is a song by American recording artist will.i.am , taken from his fourth studio album, #willpower Justin Bieber , who wrote the song alongside will.i.am, Verrigni, and Damien Leroy (DJ Ammo ). The latter two also produced the song. "thatPOWER" was released in the United States and Canada on March 15, 2013, via Interscope Records , as the third single from the album. The song has since charted in several countries. A special version of the song was used for the 2013 NBA Playoffs telecasts on ESPN and ABC and the last day of TV5 's primetime sports block on IBC , AKTV
"#thatPower" was released on YouTube on March 15 and on iTunes on March 18.[ 2] Capital FM in the United Kingdom on March 15.[ 3] cover art for the song on March 15.[ 4] Metropolis , when Bieber and will.i.am were in London for the 2013 BRIT Awards .[ 3] [citation needed The single sold 108,000 digital downloads in its first week of release.[ 5]
Will.i.am described "#thatPower" as up-tempo.[ 3] MTV 's Jocelyn Vena said the song had "lyrical swagger" and noted how "Bieber brings his sweet vocals to the chorus", with a vibe that "recalls Kanye West 's 2010 hit, 'Power '".[ 6] The Hollywood Reporter club -oriented.[ 2]
"#thatPower" received mixed reviews from music critics. E.E. Bradman for Common Sense Media wrote, "This one's all about the club: With its uptempo four-on-the-floor bass and kick assault, repeated choruses, and surging synths, "#thatPower" sounds and feels more like a remix than the first iteration of a new song."[ 7] Jody Rosen of Rolling Stone [ 8]
On March 21, will.i.am tweeted about how exhausting rehearsals for the video were.[ 9] [ 10] Capital FM reported that will.i.am was seen taking part in the production of parts of the video for the song in Los Angeles.[ 11] [ 12] YouTube link when the song is tagged via Shazam . The alternate video does not contain audio and is meant to be viewed alongside the original music video in order to spot the differences between the two.
A special version was shot with National Basketball Association (NBA) players, including LeBron James , Dwyane Wade , Kevin Durant , Dwight Howard , Carmelo Anthony and Chris Bosh , to be used as the opening theme introduction for the 2013 NBA Playoffs television broadcasts on ABC and ESPN .[ 13]
will.i.am performed the track at Le Grand Journal [citation needed Four days later, he performed the song on The Jonathan Ross Show [citation needed He performed the song on Dancing with the Stars Justin Bieber 's solos played in the background in a video.[citation needed On May 19, will.i.am and Bieber also performed the song live during the 2013 Billboard Music Awards , in Las Vegas.
A funk and soul-infused version of "#thatPower" was arranged, recorded and performed by Judith Hill , on the television singing competition show The Voice NBC .[ 14]
Digital download[ 15] Title 1. "#thatPower" (featuring Justin Bieber) 4:39
CD single[ 16] Title 1. "#thatPower" (featuring Justin Bieber) (radio edit) 4:01 2. "#thatPower" (instrumental) 4:39
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