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The First Hundred Years
The First Hundred Years is the first ongoing television soap opera in the United States that began as a daytime serial, airing on CBS from December 4, 1950 until June 27, 1952.
A previous daytime drama on NBC, These Are My Children, aired in 1949 but only lasted one month, and NBC's Hawkins Falls began in June 1950 as a primetime soap and didn't move to daytime until April 1951.[citation needed]
The show began with the wedding of Chris Thayer and Connie Martin, which lasted for the first week of episodes. The couple settled down in a huge, unkept white elephant mansion, a present from Connie's father.
The series did not succeed due to very low viewership, as few American households had television sets, and fewer still watched during the afternoon.[citation needed]
The series was replaced with the television version of Guiding Light, which would prove to be much more successful, airing for 57 years (72 years total when its 15-year run on radio is taken into account).[citation needed]
The First Hundred Years was an ABC radio program in 1949, described as a "new angle domestic situation comedy". Sam Edwards and Barbara Eiler portrayed Chris and Connie Thayer. The supporting cast included Bea Benaderet, Joseph Kearns, Myra Marsh, and Earle Ross. The announcer was Owen James.
A television episode, "The First Hundred Years", was broadcast on The Silver Theatre on CBS on May 1, 1950, starring Barbara Whiting, William Frawley, Lydon, and Allene Roberts. The Bigelow Theatre broadcast it on March 11, 1951. The trade publication Billboard reported that CBS won "the network battle for the highly important Procter & Gamble daytime television billings" and that Benton & Bowles advertising agency won "a three-way scramble" for the account.
Another trade publication, Ross Reports on Television Programming, commented, "only an advertiser of the stature of Procter & Gamble could afford to experiment with a medium as expensive as television.... and "The First Hundred Years" is an experiment — can the success of the soap opera in radio can be paralleled in television?"
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The First Hundred Years
The First Hundred Years is the first ongoing television soap opera in the United States that began as a daytime serial, airing on CBS from December 4, 1950 until June 27, 1952.
A previous daytime drama on NBC, These Are My Children, aired in 1949 but only lasted one month, and NBC's Hawkins Falls began in June 1950 as a primetime soap and didn't move to daytime until April 1951.[citation needed]
The show began with the wedding of Chris Thayer and Connie Martin, which lasted for the first week of episodes. The couple settled down in a huge, unkept white elephant mansion, a present from Connie's father.
The series did not succeed due to very low viewership, as few American households had television sets, and fewer still watched during the afternoon.[citation needed]
The series was replaced with the television version of Guiding Light, which would prove to be much more successful, airing for 57 years (72 years total when its 15-year run on radio is taken into account).[citation needed]
The First Hundred Years was an ABC radio program in 1949, described as a "new angle domestic situation comedy". Sam Edwards and Barbara Eiler portrayed Chris and Connie Thayer. The supporting cast included Bea Benaderet, Joseph Kearns, Myra Marsh, and Earle Ross. The announcer was Owen James.
A television episode, "The First Hundred Years", was broadcast on The Silver Theatre on CBS on May 1, 1950, starring Barbara Whiting, William Frawley, Lydon, and Allene Roberts. The Bigelow Theatre broadcast it on March 11, 1951. The trade publication Billboard reported that CBS won "the network battle for the highly important Procter & Gamble daytime television billings" and that Benton & Bowles advertising agency won "a three-way scramble" for the account.
Another trade publication, Ross Reports on Television Programming, commented, "only an advertiser of the stature of Procter & Gamble could afford to experiment with a medium as expensive as television.... and "The First Hundred Years" is an experiment — can the success of the soap opera in radio can be paralleled in television?"