The Newlywed Game
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The Newlywed Game

The Newlywed Game is an American television game show. Newly married couples compete against each other in a series of revealing question rounds to determine how well the spouses know or do not know each other. The program, originally created by Robert "Nick" Nicholson and E. Roger Muir (credited on-screen as Roger E. Muir) and produced by Chuck Barris, has appeared in many different versions since its 1966 debut. The show became famous for some of the arguments that couples had over incorrect answers in the form of mistaken predictions, and it even led to some divorces.

Many of The Newlywed Game's questions dealt with "making whoopee", the euphemism that producers used for sexual intercourse to circumvent network censorship. However, it became such a catchphrase of the show that its original host, Bob Eubanks, continued to use the phrase throughout the show's many runs, even in the 1980s and 1990s episodes and beyond, when he could easily have said "make love" or "have sex" during these periods without censorship.

In 2013, TV Guide ranked it No. 10 in its list of the 60 greatest game shows ever.

The Newlywed Game debuted on the ABC television network on July 11, 1966, scheduled at 2 p.m. (1 p.m. Central), replacing the anthology series/soap opera Confidential for Women. On the day it debuted, CBS preempted its popular Password to cover a news conference held by then-Defense Secretary Robert McNamara, which was delayed a half-hour, with the network "vamping" until he spoke. ABC opted to wait until just as the press conference began, and as a result The Newlywed Game was able to get a slight head start in the head-to-head ratings battle with the long-running Password. Over the next few months, more viewers were tuning into The Newlywed Game and the NBC soap Days of Our Lives, and thus, it became a hit, while Password's ratings began to fall and eventually led to the series' cancellation fourteen months later and its replacement with soap opera Love Is a Many Splendored Thing.

By the early 1970s however, Days of Our Lives was winning the timeslot regularly (though not always) over The Newlywed Game and CBS' Guiding Light (who took over Love Is a Many Splendored Thing's timeslot in September 1972). Eventually, ABC determined that The Newlywed Game had run its course on daytime, and on December 20, 1974, the show concluded its initial run after nearly eight and a half years on the network. It was the longest-running game show in ABC daytime history until 1985, when Family Feud surpassed it, having run nine years at the time of its cancellation that year. The Money Maze, a game hosted by Nick Clooney, father of George Clooney, replaced it on the ABC schedule, but lasted only six months, and the old 2:00pm slot was taken over by The $10,000 Pyramid as part of Michael Brockman's plan to push into younger viewers.

A syndicated version of the show began airing in 1977, with the same rules and set as the ABC original, albeit with more double entendres than the original. Mostly successful, it nonetheless was canceled in 1980, not directly because of the show itself. In fall 1979, creator Chuck Barris had debuted something of a spin-off show, 3's a Crowd, in which a man, his wife and his secretary would compete. The controversy, driven by the implications of adultery that came with such a concept, ended 3's a Crowd before the season was out. The fallout extended to The Newlywed Game as well. Two major sponsors, Ford and Procter & Gamble, cut ties with the show. It was also nearly evicted from the studios of KTLA in Los Angeles, its longtime production base, after owner Gene Autry objected to what they saw as its increasingly racy content. Ultimately, its syndicator decided to cancel the show before Autry could act. Barris' other two shows on the air at the time, The Dating Game and The Gong Show, left the air as well. This was because most local stations did not want anything to do with the controversy, fearing potential boycotts and loss of advertising that might result. Barris' reputation was temporarily ruined.

A special week-long series for Valentine's Day aired on ABC in February 1984 and was the last time the show aired on a broadcast network. The set for the week of specials would later be used for Bob Eubanks' return to The New Newlywed Game in syndication a year later.

Until the GSN series' premiere on October 12, 2009, all subsequent editions of The Newlywed Game were seen in syndication. A revival that aired from 1985 until 1989 was referred to as The New Newlywed Game for the first three and a half years of its run. The last and most recent syndicated Newlywed Game aired new episodes from 1996 until 1999, continued in reruns for an additional season, and was sold to stations as part of an hour-long block with a revival of The Dating Game.

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