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The Onion
The Onion is an American digital media company and newspaper organization that publishes satirical articles on international, national, and local news. The company is currently based in Chicago, but originated as a weekly print publication on August 29, 1988, in Madison, Wisconsin. The Onion began publishing online in early 1996. In 2007, they began publishing satirical news audio and video online as the Onion News Network. In 2013, The Onion stopped publishing its print edition and launched Onion Labs, an advertising agency. The Onion was then acquired three times, first by Univision in 2016, which later merged The Onion and its several other publications into those of Gizmodo Media Group. This unit was sold in 2019 to Great Hill Partners, forming a new company named G/O Media. Then, in April 2024, G/O Media sold The Onion to Global Tetrahedron, a firm newly created by former Twilio CEO Jeff Lawson, which revived the print edition in August that year.
The Onion's articles cover real and fictional current events, parodying the tone and format of traditional news organizations with stories, editorials, and street interviews using a traditional news website layout and an editorial voice modeled after that of the Associated Press. The publication's humor often depends on presenting mundane, everyday events as newsworthy, surreal, or alarming, such as "Rotation Of Earth Plunges Entire North American Continent Into Darkness". In 1999, comedian Bob Odenkirk praised the publication as "the best comedy writing in the country".
The Onion previously ran The A.V. Club, a non-satirical entertainment and pop culture publication founded in 1993 that contains interviews and reviews of newly released media and other weekly features, and ClickHole, a satirical website founded in 2014 which parodies clickbait websites. ClickHole was acquired by Cards Against Humanity in February 2020 while The A.V. Club was acquired by Paste magazine in March 2024.
In 1988, The Onion was founded as a weekly print newspaper for satirical news by University of Wisconsin–Madison students Tim Keck and Christopher Johnson. Keck's parents had both worked on The Hammond Times newspaper, and he had previously partnered with cartoonist James Sturm to sell monthly calendars featuring characters from Sturm's comics in The Daily Cardinal student newspaper. The idea for a newspaper of fake stories came from The Daily Cardinal's annual April Fools' Day parody issue. Keck claims that Johnson's uncle suggested naming the newspaper The Onion because of their frequent consumption of onion sandwiches, early comic contributor Scott Dikkers maintains that it referred to "newspaper slang in the 1930s for a juicy, multi-layered story," and editor Cole Bolton insists that it mocked the campus bulletin The Union, alongside which early issues appeared.
In 1989, Keck and Johnson sold the paper to Dikkers; Peter Haise, their advertising manager; and Jonnie Wilder, their typesetter, for $16,000 ($19,000 according to some sources). After the sale, Keck and Johnson separately became publishers of similar alternative weeklies: Keck of The Stranger in Seattle, Washington, and Johnson of the Weekly Alibi in Albuquerque, New Mexico. In late 1990, Wilder sold her shares for $15,000 to work at the board game publisher Iron Crown Enterprises. Haise left The Onion after 15 years and eventually opened a custom framing shop in Wauwatosa, Wisconsin. Dikkers claimed he was de facto editor by the third issue and became The Onion's longest-serving editor-in-chief (1988–1999, 2005–2008).
In The Onion's earlier years, it was successful in a number of university locations (e.g., University of Wisconsin–Madison and University of Illinois at Urbana–Champaign). The publication primarily consisted of a mix of Dikkers's cartoons, Spy magazine-like satire, and short fiction. The bottom three inches were reserved as ad space for coupons that were typically purchased by local, student-centered or inexpensive establishments, such as eateries and video rental stores.
In the summer of 1993, Stephen Thompson founded and became editor of the paper's genuine entertainment section, which was dubbed The A.V. Club in 1995. In a 1994 interview with U. Magazine, Dikkers discussed Onion, Inc.'s plans to create a new sketch comedy show called The Comedy Castaways, which they were in the process of pitching to NBC, Fox, and HBO. With a pilot and the first two episodes in post-production, Dikkers said, "I think what sets us apart is we've intentionally formed a tightly knit group of funny performers. A lot of these other shows are created by 50-year-olds, written by 40-year-olds and performed by 35-year-olds".
In 1995, Dave and Jeff Haupt sold their shares of Cisco to purchase a $25,000 license to franchise The Onion in Denver, Colorado. The publication also licensed The Onion's content for between $200 and $500 a week. According to the Haupts, the staff in the paper's Chicago office were known to smoke marijuana while watching Cubs games on television. But the Haupts and their partner, Dave Rogers, assembled a more business-focused staff. While other editions of The Onion ran pages of stories there were not enough ads to support, the Haupts cut content to avoid losses. It was a deal many at The Onion eventually regretted. There were blowups when the Haupts refused to run especially biting headlines or when they made changes to the paper's layout. "We might have been selling humor, but the business behind it was always very serious to us. The rest of The Onion was a complete disaster."
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The Onion
The Onion is an American digital media company and newspaper organization that publishes satirical articles on international, national, and local news. The company is currently based in Chicago, but originated as a weekly print publication on August 29, 1988, in Madison, Wisconsin. The Onion began publishing online in early 1996. In 2007, they began publishing satirical news audio and video online as the Onion News Network. In 2013, The Onion stopped publishing its print edition and launched Onion Labs, an advertising agency. The Onion was then acquired three times, first by Univision in 2016, which later merged The Onion and its several other publications into those of Gizmodo Media Group. This unit was sold in 2019 to Great Hill Partners, forming a new company named G/O Media. Then, in April 2024, G/O Media sold The Onion to Global Tetrahedron, a firm newly created by former Twilio CEO Jeff Lawson, which revived the print edition in August that year.
The Onion's articles cover real and fictional current events, parodying the tone and format of traditional news organizations with stories, editorials, and street interviews using a traditional news website layout and an editorial voice modeled after that of the Associated Press. The publication's humor often depends on presenting mundane, everyday events as newsworthy, surreal, or alarming, such as "Rotation Of Earth Plunges Entire North American Continent Into Darkness". In 1999, comedian Bob Odenkirk praised the publication as "the best comedy writing in the country".
The Onion previously ran The A.V. Club, a non-satirical entertainment and pop culture publication founded in 1993 that contains interviews and reviews of newly released media and other weekly features, and ClickHole, a satirical website founded in 2014 which parodies clickbait websites. ClickHole was acquired by Cards Against Humanity in February 2020 while The A.V. Club was acquired by Paste magazine in March 2024.
In 1988, The Onion was founded as a weekly print newspaper for satirical news by University of Wisconsin–Madison students Tim Keck and Christopher Johnson. Keck's parents had both worked on The Hammond Times newspaper, and he had previously partnered with cartoonist James Sturm to sell monthly calendars featuring characters from Sturm's comics in The Daily Cardinal student newspaper. The idea for a newspaper of fake stories came from The Daily Cardinal's annual April Fools' Day parody issue. Keck claims that Johnson's uncle suggested naming the newspaper The Onion because of their frequent consumption of onion sandwiches, early comic contributor Scott Dikkers maintains that it referred to "newspaper slang in the 1930s for a juicy, multi-layered story," and editor Cole Bolton insists that it mocked the campus bulletin The Union, alongside which early issues appeared.
In 1989, Keck and Johnson sold the paper to Dikkers; Peter Haise, their advertising manager; and Jonnie Wilder, their typesetter, for $16,000 ($19,000 according to some sources). After the sale, Keck and Johnson separately became publishers of similar alternative weeklies: Keck of The Stranger in Seattle, Washington, and Johnson of the Weekly Alibi in Albuquerque, New Mexico. In late 1990, Wilder sold her shares for $15,000 to work at the board game publisher Iron Crown Enterprises. Haise left The Onion after 15 years and eventually opened a custom framing shop in Wauwatosa, Wisconsin. Dikkers claimed he was de facto editor by the third issue and became The Onion's longest-serving editor-in-chief (1988–1999, 2005–2008).
In The Onion's earlier years, it was successful in a number of university locations (e.g., University of Wisconsin–Madison and University of Illinois at Urbana–Champaign). The publication primarily consisted of a mix of Dikkers's cartoons, Spy magazine-like satire, and short fiction. The bottom three inches were reserved as ad space for coupons that were typically purchased by local, student-centered or inexpensive establishments, such as eateries and video rental stores.
In the summer of 1993, Stephen Thompson founded and became editor of the paper's genuine entertainment section, which was dubbed The A.V. Club in 1995. In a 1994 interview with U. Magazine, Dikkers discussed Onion, Inc.'s plans to create a new sketch comedy show called The Comedy Castaways, which they were in the process of pitching to NBC, Fox, and HBO. With a pilot and the first two episodes in post-production, Dikkers said, "I think what sets us apart is we've intentionally formed a tightly knit group of funny performers. A lot of these other shows are created by 50-year-olds, written by 40-year-olds and performed by 35-year-olds".
In 1995, Dave and Jeff Haupt sold their shares of Cisco to purchase a $25,000 license to franchise The Onion in Denver, Colorado. The publication also licensed The Onion's content for between $200 and $500 a week. According to the Haupts, the staff in the paper's Chicago office were known to smoke marijuana while watching Cubs games on television. But the Haupts and their partner, Dave Rogers, assembled a more business-focused staff. While other editions of The Onion ran pages of stories there were not enough ads to support, the Haupts cut content to avoid losses. It was a deal many at The Onion eventually regretted. There were blowups when the Haupts refused to run especially biting headlines or when they made changes to the paper's layout. "We might have been selling humor, but the business behind it was always very serious to us. The rest of The Onion was a complete disaster."