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ClickHole
ClickHole is a satirical website that parodies clickbait websites such as BuzzFeed and Upworthy. It was launched on June 12, 2014, by The Onion, in conjunction with that publication's decision to stop its print edition and shift its focus exclusively to the internet. According to ClickHole's senior editor, Jermaine Affonso, the website is "The Onion's response to click-bait content" and serves as "a parody of online media". Critics noted that, on a deeper level, ClickHole illustrates the shallow nature of social media content and media sites' desperation to share such content.
On February 3, 2020, the website was acquired by the team behind Cards Against Humanity. After the purchase, the website's employees became its majority owners, and retain complete creative control.
ClickHole aims to mock content posted on media sites, using satire, and tries to make its content shareable. According to its website, ClickHole wants "to make sure that all of [its] content panders to and misleads [its] readers just enough to make it go viral". In most of its posts, ClickHole tries to convey an underlying message, usually poking fun at social media users or societal behaviors.
The website aims to publish content frequently, setting a target of 7–10 new posts daily.
ClickHole publishes content in the form of articles, videos, quizzes, blogs, slideshows, and features.
Since being founded in June 2014, ClickHole has published parodies of nostalgic content, advice, motivational quotes, sport analysis, life hacks, fashion, and think-pieces (all of which mimic the style and tone of content posted by media sites such as BuzzFeed and Upworthy). Another popular feature is "oral histories" of TV shows, websites, and other usually very recent pop culture phenomena.
The ClickHole team meets frequently to brainstorm about new ideas and topics that can be written about. The team uses social media feeds as inspiration for topics to satirize, based on the clickbait that is shared most often. ClickHole ensures that its employees put detail into how each topic should be addressed from a satirical point of view, so that its ideas are conveyed successfully. It also was revealed that the team is still at a stage where it is experimenting with ideas to see what is best received by its audience.
Content posted on ClickHole also is shared on social media platforms such as Facebook, YouTube, Instagram, Twitter, Tumblr, and Pinterest.
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ClickHole
ClickHole is a satirical website that parodies clickbait websites such as BuzzFeed and Upworthy. It was launched on June 12, 2014, by The Onion, in conjunction with that publication's decision to stop its print edition and shift its focus exclusively to the internet. According to ClickHole's senior editor, Jermaine Affonso, the website is "The Onion's response to click-bait content" and serves as "a parody of online media". Critics noted that, on a deeper level, ClickHole illustrates the shallow nature of social media content and media sites' desperation to share such content.
On February 3, 2020, the website was acquired by the team behind Cards Against Humanity. After the purchase, the website's employees became its majority owners, and retain complete creative control.
ClickHole aims to mock content posted on media sites, using satire, and tries to make its content shareable. According to its website, ClickHole wants "to make sure that all of [its] content panders to and misleads [its] readers just enough to make it go viral". In most of its posts, ClickHole tries to convey an underlying message, usually poking fun at social media users or societal behaviors.
The website aims to publish content frequently, setting a target of 7–10 new posts daily.
ClickHole publishes content in the form of articles, videos, quizzes, blogs, slideshows, and features.
Since being founded in June 2014, ClickHole has published parodies of nostalgic content, advice, motivational quotes, sport analysis, life hacks, fashion, and think-pieces (all of which mimic the style and tone of content posted by media sites such as BuzzFeed and Upworthy). Another popular feature is "oral histories" of TV shows, websites, and other usually very recent pop culture phenomena.
The ClickHole team meets frequently to brainstorm about new ideas and topics that can be written about. The team uses social media feeds as inspiration for topics to satirize, based on the clickbait that is shared most often. ClickHole ensures that its employees put detail into how each topic should be addressed from a satirical point of view, so that its ideas are conveyed successfully. It also was revealed that the team is still at a stage where it is experimenting with ideas to see what is best received by its audience.
Content posted on ClickHole also is shared on social media platforms such as Facebook, YouTube, Instagram, Twitter, Tumblr, and Pinterest.