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The Rubinoos

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The Rubinoos

The Rubinoos is an American power pop band, formed in 1970 in Berkeley, California. They are perhaps best known for their singles "I Think We're Alone Now" (1977, a cover of the hit by Tommy James & the Shondells), "I Wanna Be Your Boyfriend" (1979), and for the theme song to the 1984 film Revenge of the Nerds. Although "I Think We're Alone Now" has been their highest charting hit, reaching No.45 in 1977, the group has a significant enduring cult following among fans of the power pop genre.

In November 1970, Tommy Dunbar and Jon Rubin formed the Rubinoos to play at a dance for Bay High School in Berkeley, California. Other founding members included Greg 'Curly' Keranen, Alex Carlin, Ralph Granich and Danny Wood. Inspired by siblings' 45s and the Cruisin' vintage radio recreations LP series, Jon Rubin and the Rubinoos played rock and roll oldies. Songs included covers of Chubby Checker, Bill Haley and the Comets, the Dovells, the Troggs, Little Eva, the Chiffons, and others.

Soon after the performance at Bay High School, where Rubin and Dunbar were enrolled, the original band dissolved. In May 1971, they shortened the name to the Rubinoos and reformed as a quartet with Donn Spindt on drums and Tom Carpender on bass. The group now focused on original material by Dunbar, in association with Rubin and others.

The band's early development was assisted and inspired by the success of Earth Quake, whose lead guitarist and principal songwriter was Tommy Dunbar's older brother, Robbie Dunbar. The Rubinoos often appeared as an opening act for Earth Quake in clubs, such as Berkeley's Longbranch Saloon and the Keystone Berkeley.

After the expiration of their contract with A&M Records, Earth Quake, along with their manager, Matthew King Kaufman, founded Beserkley Records and started recruiting additional talent. This included Greg Kihn, Jonathan Richman and the Rubinoos.

In June 1973, Greg 'Curly' Keranen re-joined the group. In September 1974, they recorded a cover of the DeFranco Family's "Gorilla", released as a single and included on the Beserkley Chartbusters compilation album. The group also provided accompaniment for Jonathan Richman on two Chartbuster cuts, "The New Teller" and "Government Center." Shortly after the release of "Chartbusters" Keranen left the Rubinoos to join Jonathan Richman & the Modern Lovers. He was replaced by Royse Ader.

One 'high point' of the band's early career included a performance at Bill Graham's Winterland Ballroom, September 24, 1974, on a bill with the Jefferson Starship. At this concert, the Rubinoos were joined on stage by Jonathan Richman, who danced to their version of the Archies' "Sugar, Sugar". This was greeted with intense booing and a pelting of unripe bananas by members of the audience. Their closer "The Pepsi Generation Theme Song" provoked an even more hostile reaction from the crowd. However, the band was the first mentioned and main focus of all the reviews of the concert.

In 1977, Beserkley released The Rubinoos, the group's eponymous debut album. It was well-reviewed and New York Rocker called it "The Best Pop Album of the Decade." The single, a cover of Tommy James' "I Think We're Alone Now," reached No. 45 on the Billboard Hot 100 becoming Beserkley's first hit. The group appeared on American Bandstand (live), So It Goes (by video) and Rolling Stone Magazine: The 10th Anniversary television special in which they were cast as a garage band, performed a tribute to the newly deceased Elvis Presley and morphed into claymation figures. Along with these accomplishments, The Rubinoos had a number one single in Modesto, California, for 13 weeks, one of their concerts was raffled off to a high school by Burger King, and they appeared in Tiger Beat and 16 Magazine many times.

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