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Ticket resale
Ticket resale (also known as ticket scalping or ticket touting when done for profit) is the act of reselling tickets for admission to events. Tickets are bought from licensed sellers and then sold for a price determined by the individual or company in possession of the tickets. Tickets sold through secondary sources may be sold for less or more than their face value depending on demand, which tends to vary as the event date approaches. When the supply of tickets for a given event available through authorized ticket sellers is depleted, the event is considered "sold out," generally increasing the market value for any tickets on offer through secondary sellers. Ticket resale is common in both sporting and musical events.
Ticket resale is a form of arbitrage that arises when the number demanded at the sale price exceeds the number supplied (that is, when event organizers charge less than the equilibrium prices for the tickets).
During the 19th century, the term scalper was applied to railroad ticket brokers who sold tickets for lower rates.
Ticket resellers use several different means to secure premium and previously sold-out ticket inventories (potentially in large quantities) for events such as concerts or sporting events. Established resellers may operate within networks of ticket contacts, including season ticket holders, individual ticket resellers, and ticket brokers. They make a business out of securing hard-to-find and previously sold-out tickets that are no longer available through the official box office.
Ticket scalpers (or ticket touts in British English) work outside events, often showing up with unsold tickets from brokers' offices on a consignment basis or showing up without tickets and buying extra tickets from fans at or below face value on a speculative basis hoping to resell them at a profit. There are many full-time scalpers who are regulars at particular venues and may even have a pool of loyal buyers.
One common concern with resale is with scam artists selling fake tickets to unsuspecting buyers. Another common scalping practice is to sell tickets that have already been scanned at the venue gate. Entry is typically allowed only when a ticket is scanned for the first time, but unsuspecting buyers may purchase an authentic but unusable ticket that has already been scanned.
A concern when buying tickets on the street from a ticket scalper or via an online auction is that the tickets sold by ticket resellers may themselves be stolen or counterfeit. For many major sporting events, counterfeit tickets are auctioned off in the months leading up to the event. Criminals selling stolen or counterfeit tickets are not to be confused with legitimate ticket brokers and individuals who abide by the law to legally resell tickets on the secondary market.
In 2009, Ticketmaster started adoption of a "paperless" restricted ticketing in which tickets could not be resold. Under the system, customers prove their purchase by showing a credit card and ID. The measure was taken in response to ticket scalping and resale markup of tickets on secondary markets and adopted during Miley Cyrus (2009) World Wonder Tour, although Ticketmaster first experimented it with AC/DC's Black Ice World Tour (2008–10). Ticketmaster has since changed the name of the system to "Credit Card Entry". The system requires large groups to enter together with the person who purchased tickets. Some events have Ticket Transfer which allows the tickets to change ownership and allow for tickets to be transferred through Ticketmaster's proprietary systems. These cannot be later resold or transferred via ticket exchanges such as StubHub.
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Ticket resale AI simulator
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Ticket resale
Ticket resale (also known as ticket scalping or ticket touting when done for profit) is the act of reselling tickets for admission to events. Tickets are bought from licensed sellers and then sold for a price determined by the individual or company in possession of the tickets. Tickets sold through secondary sources may be sold for less or more than their face value depending on demand, which tends to vary as the event date approaches. When the supply of tickets for a given event available through authorized ticket sellers is depleted, the event is considered "sold out," generally increasing the market value for any tickets on offer through secondary sellers. Ticket resale is common in both sporting and musical events.
Ticket resale is a form of arbitrage that arises when the number demanded at the sale price exceeds the number supplied (that is, when event organizers charge less than the equilibrium prices for the tickets).
During the 19th century, the term scalper was applied to railroad ticket brokers who sold tickets for lower rates.
Ticket resellers use several different means to secure premium and previously sold-out ticket inventories (potentially in large quantities) for events such as concerts or sporting events. Established resellers may operate within networks of ticket contacts, including season ticket holders, individual ticket resellers, and ticket brokers. They make a business out of securing hard-to-find and previously sold-out tickets that are no longer available through the official box office.
Ticket scalpers (or ticket touts in British English) work outside events, often showing up with unsold tickets from brokers' offices on a consignment basis or showing up without tickets and buying extra tickets from fans at or below face value on a speculative basis hoping to resell them at a profit. There are many full-time scalpers who are regulars at particular venues and may even have a pool of loyal buyers.
One common concern with resale is with scam artists selling fake tickets to unsuspecting buyers. Another common scalping practice is to sell tickets that have already been scanned at the venue gate. Entry is typically allowed only when a ticket is scanned for the first time, but unsuspecting buyers may purchase an authentic but unusable ticket that has already been scanned.
A concern when buying tickets on the street from a ticket scalper or via an online auction is that the tickets sold by ticket resellers may themselves be stolen or counterfeit. For many major sporting events, counterfeit tickets are auctioned off in the months leading up to the event. Criminals selling stolen or counterfeit tickets are not to be confused with legitimate ticket brokers and individuals who abide by the law to legally resell tickets on the secondary market.
In 2009, Ticketmaster started adoption of a "paperless" restricted ticketing in which tickets could not be resold. Under the system, customers prove their purchase by showing a credit card and ID. The measure was taken in response to ticket scalping and resale markup of tickets on secondary markets and adopted during Miley Cyrus (2009) World Wonder Tour, although Ticketmaster first experimented it with AC/DC's Black Ice World Tour (2008–10). Ticketmaster has since changed the name of the system to "Credit Card Entry". The system requires large groups to enter together with the person who purchased tickets. Some events have Ticket Transfer which allows the tickets to change ownership and allow for tickets to be transferred through Ticketmaster's proprietary systems. These cannot be later resold or transferred via ticket exchanges such as StubHub.