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Tilting Point
Tilting Point is an American video game publisher founded in 2012. In the years since, Tilting Point has grown to include over 200 staff members and office locations in New York, Boston, Barcelona, Kyiv, Seoul, and San Diego. Further partnerships with development studios and publishers exist in over a dozen countries.
The company publishes and manages live F2P games, and in some cases co-develops games with partner studios as well as runs live services for owned games through internal studios. Examples of such titles are: SpongeBob: Krusty Cook-Off, Star Trek Timelines, Warhammer: Chaos & Conquest, Languinis, Narcos: Cartel Wars, TerraGenesis, and Zombieland: AFK Survival.
Tilting Point created a new form of publishing called "Progressive Publishing", which has two main parts. The first is live publishing (which they call "Power Up"), which is a focus on publishing games that are already active. This includes user acquisition funding/management and other publishing services (asset creation, ASO [app store optimization], ad monetization, production management, and live operations). Secondarily is development (or "Team Up"). This includes funding the production of a game and other related services (game design, marketing/PR, IP licensing, and community management). Tilting Point has also been known to acquire independent developers or games.
Tilting Point was founded in 2012 by Dan Sherman and Kevin Segalla as Tilting Point Media.
From 2012 to 2015, Tilting Point focused on pay-to-play games.
In 2015 the company hired Samir Agili as Chief Product Officer and Jean-Sebastien Laverge as VP of Growth to transition the company from a pay-to-play games publisher to a free-to-play game publisher.
Following Samir Agili's arrival, the company accelerated its user acquisition expertise and launched its first ever user acquisition fund in November 2016. The fund (initially $12 million), called Game Alliance, was intended for use by independent game developers to scale user acquisition campaigns. This launched a continued effort by the company to assist developers with user acquisition costs. In 2018, Tilting Point expanded its user acquisition fund to $132 million.
2016 also marked the launch of "D.O.R.A." or "Dynamically Optimized Revenue Optimization". DORA is an in-house developed artificial intelligence (AI) that makes predictions about customer lifetime value (LTV). The system uses key performance indicators (KPIs) data to make user acquisition campaign spend amount recommendations.
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Tilting Point
Tilting Point is an American video game publisher founded in 2012. In the years since, Tilting Point has grown to include over 200 staff members and office locations in New York, Boston, Barcelona, Kyiv, Seoul, and San Diego. Further partnerships with development studios and publishers exist in over a dozen countries.
The company publishes and manages live F2P games, and in some cases co-develops games with partner studios as well as runs live services for owned games through internal studios. Examples of such titles are: SpongeBob: Krusty Cook-Off, Star Trek Timelines, Warhammer: Chaos & Conquest, Languinis, Narcos: Cartel Wars, TerraGenesis, and Zombieland: AFK Survival.
Tilting Point created a new form of publishing called "Progressive Publishing", which has two main parts. The first is live publishing (which they call "Power Up"), which is a focus on publishing games that are already active. This includes user acquisition funding/management and other publishing services (asset creation, ASO [app store optimization], ad monetization, production management, and live operations). Secondarily is development (or "Team Up"). This includes funding the production of a game and other related services (game design, marketing/PR, IP licensing, and community management). Tilting Point has also been known to acquire independent developers or games.
Tilting Point was founded in 2012 by Dan Sherman and Kevin Segalla as Tilting Point Media.
From 2012 to 2015, Tilting Point focused on pay-to-play games.
In 2015 the company hired Samir Agili as Chief Product Officer and Jean-Sebastien Laverge as VP of Growth to transition the company from a pay-to-play games publisher to a free-to-play game publisher.
Following Samir Agili's arrival, the company accelerated its user acquisition expertise and launched its first ever user acquisition fund in November 2016. The fund (initially $12 million), called Game Alliance, was intended for use by independent game developers to scale user acquisition campaigns. This launched a continued effort by the company to assist developers with user acquisition costs. In 2018, Tilting Point expanded its user acquisition fund to $132 million.
2016 also marked the launch of "D.O.R.A." or "Dynamically Optimized Revenue Optimization". DORA is an in-house developed artificial intelligence (AI) that makes predictions about customer lifetime value (LTV). The system uses key performance indicators (KPIs) data to make user acquisition campaign spend amount recommendations.